The US Hispanic population is young and growing faster than the general US population is. Their buying power will approach $2.8 trillion by 2026. Here’s a look at their media habits and how to reach them.
The publisher versus platform battle rages on: A lawsuit filed in the UK seeks billions in damages from Google for abusing its dominance of the ad market.
TikTok parent ByteDance doesn’t want a US ban but could very well survive one: The company saw a 30% revenue increase in 2022, neck in neck with Tencent.
Short-form video is the hot topic of 2023 Newfronts: TikTok, Meta, and YouTube are all presenting as the dominant short-form app faces existential threats.
Absence of major sporting events, decreasing cable audiences are a bad sign for traditional TV: US TV ad revenues will drop 4.4% this year, S&P Global Ratings predicts.
Meta looks for loopholes in changing EU rules: A major ruling means users can opt out of tracking, but the company is making it a difficult process.
Search advertising industry could be monetizing AI chats too soon: Much rides on Bing Chat ads—and how it impacts user experience.
As Bing makes inroads into Google’s lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.
Replit, a popular online coding platform with 20 million users, is partnering with Google Cloud to create AI programming applications and challenge Microsoft’s GitHub Copilot X.
Facing AI competition, Google adds features to enhance search results: Fact-checking tools signal company’s focus on bolstering transparency and trust.
Ad spending set to grow on shoulders of retail media: Auto recovery and ad-supported video will also buttress the US advertising market in 2023.
Twitter “For You” changes, secret VIP list spark debate over transparency and fairness: the company’s shift from an ad-supported model to one relying on user subscriptions continues to be rocky.
Insurance joins the long list of industries slashing ad budgets: Insurers are among TV’s most recognizable brands, but industry problems have forced them to back down.
Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.
Twitter is replacing legacy blue checkmarks with paid Twitter Blue verification: New service offers extra features but could discourage influential users unwilling to pay.
Retail media will stay ahead of connected TV (CTV) in US ad spending and close in on traditional TV this year, according to our forecast. Search overall, including paid search on retail media networks, will reach $108.48 billion in 2023.
The social video app’s defense against a potential sale or wider bans is customer backlash from its 150 million US users, or 45% of America’s population.
Chewed out on Capital Hill: TikTok CEO testimony fails to convince lawmakers, leaving platform's future in the US uncertain
Microsoft says it’s launching a gaming app store, but only if its acquisition proceeds: Activision Blizzard would give Microsoft a slew of major titles to distribute on mobile devices.