Meta launches Threads via Instagram: A potential Twitter rival is born, but will it take flight?
Twitter's revival plan: Linda Yaccarino leads the charge with video ads and celebrity partnerships.
A major blow to trust in Google: A report alleges that Google violated its video ad standards 80% of the time for years, and industry figures are demanding refunds.
US adults will spend an average of 230.3 minutes per day on mobile in 2023, according to our forecast. While they will spend less time with connected TV (CTV), at 114.9 minutes per day, the gap between CTV and mobile is shrinking.
On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
TikTok launches Creative Challenge: It’s a potential win-win for creators and brands seeking innovative advertising content.
Subscription choices narrow for Netflix's Canadian users: Ad-supported and standard plans remain. Move to scrap basic plan could set stage for action in other markets.
The case for Reddit as a search engine: A user protest is a reminder that Reddit has a huge opportunity in search advertising that it’s beginning to tap into.
Ad industry spending is crawling out of a dark period: The US ad market grew 2.5% in May, the first increase in 11 months.
Social media under scrutiny: Leaders like Meta, Twitter, and YouTube face criticism over handling political content and questions arise concerning the impact of layoffs on election integrity.
YouTube gaming levels up: Video giant is diversifying with Playables, potentially opening new revenue avenues in a market showing signs of weakness.
Reels revolution: Meta doubles down on short-form video to better compete with TikTok.
Smart TVs are used by 61.9% of US connected TV (CTV) households, making them the top CTV device by far, per Comscore CTV Intelligence. In second and third place are Amazon Fire TV (29.1%) and Roku (28.4%), respectively.
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to discuss everything retail media-related. There’s been a boom in the US, but how big is the opportunity elsewhere, and who are the early wave-makers in this space?
Unified ID 2.0’s rising popularity: Warner Bros. Discovery and Walmart Connect have adopted UID2, heralding a shift in advertising toward privacy-conscious personalization.
Amazon’s sponsored product ads, targeted based on keyword searches, have declined in spending share, while its sponsored display ads, targeted based on user behavior, have slowly grown, per Jungle Scout.
Roblox wants to keep its audience as it ages: Platform introduces mature content for users 17 and up.
Over a quarter of digital time is spent with a CTV, but less than 10% of US digital ad dollars flow into CTV.
Ad budgets down the drain: $20 billion a year is wasted with MFA websites that consume 15% of ad spend while offering low-quality content, according to a new ANA report.
Google under fire: Gannett sues ad tech giant for alleged monopoly and deceptive practices.