NBCUniversal expands shoppable TV opportunities amid growing interest from consumers: Viewers will soon be able to order food delivery and purchase items inspired by their favorite Bravo shows.
Hispanic digital media usage rivals or exceeds that of the total population on most media platforms, especially Instagram and WhatsApp. Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers.
Political ad spend will hit $12.32 billion this year, according to our December 2023 forecast. That’s nearly three times what it was in 2016.
Offsite programmatic retail media ascendant: A 167% spike in the category will help drive US retail media to $81.6 billion by next year.
After Reddit’s IPO surge, driven by AI plans and vast user content, the platform faces a balancing act between new AI market opportunities and preserving community trust.
Reddit is finally public: Balancing community ethos with ad revenue & AI deals will be key for its market success and user base expansion.
Comscore’s landmark accreditation is a blow to Nielsen: The company is the first to receive MRC accreditation for big data measurement across local and national TV.
Meta’s dive into decentralized social media could boost engagement: As Meta brings Threads to the “fediverse,” the movement gets a moment in the spotlight.
Disney and NBCU signal a major shift in CTV ad buys: Both are working with The Trade Desk to make inventory available programmatically.
Retail will account for over a quarter (28.7%) of all US digital ad spending in 2024.
Fubo wants consumers on its side against its looming sports streaming rival: While its points about fractured streaming are true, consumers likely won’t budge.
Meta revamps Advantage+ with creative optimizations to boost ad engagement: The company is leaning into two trends: Video consumption and performance marketing dollars.
YouTube requires AI content disclosure to combat misinformation: It’s a crucial move in the genAI era, affecting everything from brand safety to election integrity.
DirecTV wants to cut over the air out of the picture: A new “No Locals” discount is an attempt to stave off the inevitable decline of linear TV.
LinkedIn's new thought leader ads enable content sponsorship beyond employees: The shrewd move leans into B2B marketing’s strengths.
Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will attract nearly two-thirds of US digital ad dollars this year, according to our October 2023 forecast.
Reddit introducing native ads ahead of IPO: The platform must balance improving engagement with maintaining user trust and platform integrity.
“Out-of-home (OOH) is cost-effective. It's measurable. It's targetable. You can be hyperlocal with it,” said founder and CEO at Quan Media Brian Rappaport. It’s also growing. US OOH ad spend will increase by 6.5% this year, reaching $9.51 billion dollars, according to our October 2023 forecast. But an added benefit is OOH’s potential to create organic impressions on social media.
Big Tech is responsible for some of the most popular online destinations among consumers. Amazon, Apple, Meta, Microsoft, and Alphabet-owned Google will attract almost two-thirds of US digital ad dollars in 2024, according to our forecast.
Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.