Out-of-home (OOH) ad spend in the US will cross $10 billion for the first time in 2027, per our March 2024 forecast.
Is the auto industry losing faith in TV? Ad expenditures are still high on sports broadcasts, but a tough market is causing spending to contract.
CNN restructuring focuses on FAST and digital subscriptions: The news agency is laying off 100 employees and hoping to capitalize on growing media trends.
Social media platforms focus on outcomes: Executives cite pressure to deliver for advertisers as Q2 earnings reports approach.
US upfront TV ad spend will decline this year by 2.5% and again in 2025 by 4.5%, marking three years of decline, per our May 2024 forecast.
MBC's Shahid leads MENA streaming market: The service is outpacing Netflix and Starz Play Arabia with 22% share and 4.8 million subscribers.
At long last, Paramount merges with Skydance Media: The megadeal brings new leadership and aims to revitalize the struggling media company.
TikTok’s top brands pulled back spending after ban signing: Ad spend growth slowed in the month after the ban was signed, and major retailers like Target reduced spend.
Food and drink and travel are the most reliant on cookies for US programmatic ad buys, according to Q1 2024 data by 33Across.
Another Upfront season where Nielsen reigns supreme: The embattled measurement company is enjoying the benefit of strong linear sports viewership.
Our top 5 articles in H1 2024: Consumers’ media habits, patients’ healthcare spending, and Big Pharma drew the most attention from our digital health audience.
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CTV's rapid growth brings brand risks: Rigorous vetting and monitoring are essential to maintain trust in the new advertising landscape.
The layout of Google SERPs is changing. They still show sponsored results but not always at the top. And when AI Overviews are shown in results, ads can appear alongside organic references. A strong organic approach will be critical to search marketers as they navigate this shift.
OpenAI faces wins and losses with publishers: The Center for Investigative reporting is adding to the company’s legal troubles, but it also minted a new deal with Time magazine.
TV accounts for 54.8% of US Black consumers’ weekly time spent with media.
YouTube's US TV share reaches record 9.7% in May: The platforms surpasses Netflix and dominates streaming’s market share with nearly 25%.
Last year, Adalytics reported that Google misplaced 80% of video ads. Google contested the report, but concerns about ads showing up in places advertisers don’t want them to persist.
Debate drama eclipses CNN’s spotlight: News network sought viewership boost from presidential matchup, but the event diminished its role.
AWS—Perplexity’s cloud provider—is investigating the startup for alleged content theft, potentially affecting its reputation and future in the competitive AI market.