Healthcare ads show strong vital signs: Industry KPIs illustrate sector’s progress in engaging audiences with high CTRs.
Since Q3 2023, Google has seen double-digit worldwide digital ad revenue growth—more than doubling that of Microsoft’s, according to the companies’ earnings.
Yelp’s antitrust lawsuit accuses Google of monopolizing local search services by prioritizing its own results and limiting competition. The case’s outcome could reshape online search
US ad market grows 14% YoY in July: While spending continues, the industry remains cautious amid economic uncertainties and election-year volatility.
Total media ad spend in the US will reach $389.49 billion this year, according to our forecast. Over three-quarters (77.7%) of that will go toward digital channels like mobile, desktop/laptop, and connected TV (CTV).
Next year, we expect nearly 92% of total display ad spend to be transacted programmatically, reaching $175.58 billion. However, signal loss and privacy regulations are making the programmatic landscape more difficult to navigate, according to our report, The Privacy-First Programmatic Opportunity.
Digital advertising outperforms in 2024: Google, Meta, and Walmart drive strong midyear gains while smaller platforms face challenges.
Perplexity enters ad market with focus on user engagement: Rapid growth and commitment to transparency position it as a strong competitor in search.
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.
Apple Podcasts falls to third place: YouTube and Spotify lead as Apple struggles with video content and delayed monetization.
Big Tech wins a publisher compensation battle again: Google and California buried the hatchet in a controversial $250 million deal to fund local newsrooms.
Spotify rebrands ad platform, expands features: Ads Manager reflects a notable shift toward programmatic growth and expanding advertiser appeal.
Not all consumers accept cookies when given the choice.
Meta will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital, according to our June 2024 forecast.
On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
AI Overviews aren’t meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.
CTV ad spending has been booming, but not by nearly enough to keep up with consumer behavior.
Traditional radio struggles as yet another major station changes format: The broader decline continues in the face of digital competition.
MLB secures Spanish-language presence with TelevisaUnivision: The deal amplifies the outperformance of Spanish-language TV as sports remain a key linear TV attraction.
Harris outpaces Trump in digital ad spending: $57 million investment targets young voters, though the spend hasn’t been without some controversy.