How two years of ceaseless layoffs are changing publishing: Vox and Condé Nast are the latest to cut costs, but new models are emerging.
IPO on the horizon? Reddit's blend of news embargoes and advertising advancements.
Google's ad network oversight exposed: Inappropriate and illegal site placements challenge industry standards.
Reddit's global ambitions: Durgesh Kaushik, the new vice president of international growth, discusses the social platform's goals.
With the rise of digital ad channels like connected TV and retail media, there’s a lot of emphasis on making every ad and consumer touchpoint shoppable. Ad formats with direct calls to action help drive conversions and increase ROI. But brand equity can get left out of the conversation when we focus on performance marketing in isolation. Every ad should perform and provide some sort of measurable impact, but each ad is also vital for telling a brand’s story, even at the bottom of the funnel where marketers are more focused on driving conversions.
UK's Gen Z Leading GenAI Adoption: Ofcom's 2023 Report Highlights Teenagers' Predominance in AI Tools Usage
On today's podcast episode, we discuss what a completely Walt Disney Co.-owned Hulu will look like, if the entertainment giant has a Marvel problem, and whether Disney+ can ever rival Netflix for the subscriber crown. "In Other News," we talk about why Roku's revenues and streaming hours are doing particularly well and why Warner Bros. Discovery's ad revenues and subscriber growth are not. Tune in to the discussion with our vice president of content Paul Verna.
Snapchat experiments with an ad-free subscription model in Australia at $10.50 a month: Shift in revenue strategy could influence social media monetization.
This Banking & Payments Show episode explores new cash-back credit card features and their appeal. We discuss a CNBC article on merchant rewards, highlight a feature 58% of consumers find extremely valuable, and debate the merits of these features versus more cash-back rewards.
On today’s podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.
US out-of-home (OOH) ad spend will total $9.51 billion next year, and grow past $10 billion in 2026, according to our forecast. One unusual place those dollars are headed is advertising on wheels. That includes transit, taxis and ride-hailing services, and one of the most fun brand marketing tools there is: machines like the Oscar Mayer Wienermobile.
TikTok's marketing influence grows: The platform is becoming pivotal in holiday campaigns and consumer engagement.
Black Friday cements streaming’s commitment to ads: Several major streamers are offering discounts—but only for ad-supported subscriptions.
Objections mount to counter major changes in Big Tech’s market dominance. A win by the EU could result in global ramifications for tech giants.
Brands boycott X as Musk’s antisemitic post triggers industry outrage: Major advertisers like IBM and Disney withdraw. Calls resound for CEO Linda Yaccarino's resignation as X’s future teeters.
Google's Performance Max AI upgrade transforms its ad offering: Ethical AI use and innovative features are poised to change digital marketing.
On today's podcast episode, we discuss what happens now that the actors strike is over, how the Super Bowl is fundamentally changing, whether live sports need new shorter content, what's next for WhatsApp, why people immigrate to the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Yandex's sale of Russian assets highlights political-business interplay: The move reflects challenges in global tech amid political shifts.
Microsoft refines its consumer strategy with Copilot: The tech giant is competing with ChatGPT for a larger slice of users’ digital media consumption.
About a year ago, ChatGPT and the generative AI (genAI) boom catapulted AI into the spotlight. The breakneck pace of innovation has made it difficult to discern current use cases from hypothetical eventualities. Like any technological development, AI is a double-edged sword, and it has already started to change the topography of the programmatic landscape.