MBC's Shahid leads MENA streaming market: The service is outpacing Netflix and Starz Play Arabia with 22% share and 4.8 million subscribers.
At long last, Paramount merges with Skydance Media: The megadeal brings new leadership and aims to revitalize the struggling media company.
TikTok’s top brands pulled back spending after ban signing: Ad spend growth slowed in the month after the ban was signed, and major retailers like Target reduced spend.
Food and drink and travel are the most reliant on cookies for US programmatic ad buys, according to Q1 2024 data by 33Across.
Another Upfront season where Nielsen reigns supreme: The embattled measurement company is enjoying the benefit of strong linear sports viewership.
Our top 5 articles in H1 2024: Consumers’ media habits, patients’ healthcare spending, and Big Pharma drew the most attention from our digital health audience.
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CTV's rapid growth brings brand risks: Rigorous vetting and monitoring are essential to maintain trust in the new advertising landscape.
The layout of Google SERPs is changing. They still show sponsored results but not always at the top. And when AI Overviews are shown in results, ads can appear alongside organic references. A strong organic approach will be critical to search marketers as they navigate this shift.
OpenAI faces wins and losses with publishers: The Center for Investigative reporting is adding to the company’s legal troubles, but it also minted a new deal with Time magazine.
TV accounts for 54.8% of US Black consumers’ weekly time spent with media.
YouTube's US TV share reaches record 9.7% in May: The platforms surpasses Netflix and dominates streaming’s market share with nearly 25%.
Last year, Adalytics reported that Google misplaced 80% of video ads. Google contested the report, but concerns about ads showing up in places advertisers don’t want them to persist.
Debate drama eclipses CNN’s spotlight: News network sought viewership boost from presidential matchup, but the event diminished its role.
AWS—Perplexity’s cloud provider—is investigating the startup for alleged content theft, potentially affecting its reputation and future in the competitive AI market.
The number of LGBTQ+ consumers in the US is growing, and they seek authentic inclusivity from brands trying to reach them.
OOH ad spending has recovered from the pandemic and will continue to grow steadily.
TV representation matters: Streaming services and broadcast networks make progress in casting minorities, but there’s room for improvement.
Made-for-advertising (MFA) websites, which run programmatic ads but lack quality content or engagement, account for just 2% of unique websites, but are drawing in as much as 11% of total open programmatic ad spend worldwide, according to October 2023 data from Pixalate.
A card comparison widget could hurt affiliate marketing sites—and open the door to Google controlling the entire card acquisition journey.