NBCU's upfronts: The company said this year's upfront market was its biggest ever, driven by inventory for the Olympics and Super Bowl, plus unprecedented digital upfront commitments.

Price hike: Disney has raised the cost of ESPN+ as its new sports rights deals prioritize the streaming service.

A hat enters the ring: Apple has initiated early talks to purchase the streaming rights for the NFL’s Sunday Ticket package, which would result in a significant change to Apple TV+’s offering.

On today's episode, we discuss what Facebook's new virtual reality (VR) ads look like, the ad formats that will be unique to VR, and what's driving VR headset growth. We then talk about the breakdown of what Americans are watching on TV, whether we will ever see ads on Disney+ and Netflix, and whether YouTube TV has the answer for sports fans. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Victoria Petrock and Paul Verna.

On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

A new brand of influencer: The NCAA rule changes permit college athletes to monetize their likeness, creating new opportunities for marketers.

Hi-fi YouTube TV: The $20 add-on to YouTube's skinny bundle includes 4K resolution and offline playback, which YouTube hopes can capture sports fans who have already cut the cord on traditional cable.

The show will go on, even amid protests: The Tokyo Olympics are still embroiled in controversy, but given the level of investment from NBCU and other stakeholders, the games will commence in about a month, as planned.

The NFL seeks new media strategies through investors: The league is opening up stakes for non-owners as it works to develop a more robust digital media portfolio and presence.

The legalization of sports gambling in more than 20 US states has opened new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content, such as fantasy leagues, with live broadcasts—or at least market separately to the sports viewing and gambling audiences.

A localized offering: New details have emerged about Sinclair Broadcast Group's standalone sports streaming service, one that could present new opportunities to reach a growing digital live sports audience.

NBCU charges full steam ahead on Olympics: The network's 7,000 planned hours of programming are aimed at overcoming sponsor hesitation and recouping the $1.25 billion in ad spend it secured for the original 2020 games.

On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Ready, set ... not yet: Japanese sponsors are calling for a delay to the Olympic Games, and with the coronavirus persisting, the event has become a tough sell for disillusioned locals.

The wireless provider’s partnership with DraftKings represents the latest in a series of new perks intended to entice subscribers away from competitors.

On today's episode, we discuss why Uber is trying to be a one-stop shop and how DoorDash outperformed Uber during the pandemic. We then talk about The New York Times' Q1 subscriber and revenue performance, NBCUniversal's thoughts on regional sports, and what stood out at this year's NewFronts. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

On today's episode, we discuss how US social media use is changing and why. We then talk about how the social network giants are trying to make their platforms less "anxiety-provoking," why the new NFL-iHeartMedia podcast deal is so significant, and whether the nostalgia marketing trend will dominate 2021. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and senior forecasting analyst at Insider Intelligence Peter Newman.

Disney's streaming growth slows: The company's streaming platforms saw subscriptions slow last quarter, but its earnings call highlighted sports and international expansion as points of optimism for the future.