Apple’s bet on Major League Soccer is paying off—for now: Lionel Messi joined the league in July, propelling Apple TV+ to its best month for subscribers this year.
Disney’s carriage fee fight could go on longer than usual: The company blocked ESPN and ABC on Spectrum after its demands for new carriage fees weren’t met.
Networks ask Nielsen not to use Amazon’s first-party football data: The future of sports broadcasting rights could hang in the balance of a measurement deal.
Amazon and Disney could team up on ESPN: Thursday Night Football could make Amazon a desirable partner for ESPN’s uncertain streaming future.
On today's podcast episode, we discuss why Disney+ is losing users, what a Disney+ password-sharing crackdown would look like, and the impact of ESPN Bet. "In Other News," we talk about what the Alliance of Motion Picture and TV Producers is offering at the latest writers strike negotiations and why The Roku Channel has become a legitimate player in the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.
YouTube wants Sunday Ticket to represent the future of sports: A bevy of new features aims to lighten higher consumer costs and convince advertisers of unique opportunities.
Peacock expands its reach beyond the home: Exclusive live sports to be shown in commercial venues, diversifying audience and increasing brand visibility.
DraftKings bets on star-studded marketing: Kevin Hart and Ryan Fitzpatrick star in a new ad campaign offering incentives to new users as competition heats up.
Disney finally gets into sports betting: The company will launch ESPN Bet in partnership with Penn National but will have to juggle a family-friendly image.
New York Times Co.'s digital focus pays off: Amid print decline, earnings show increases in digital subscribers and advertising revenues.
While advertising areas like connected TV and retail media boast strong potential, other channels, like social media and linear TV, are losing some steam. That’s why it’s important to explore other ad channels. For example, digital out-of-home advertising has made technological and creative leaps in the past few years, while the women’s sports ad opportunity is expanding. Here are some areas within digital advertising where you may be missing out on unlocking potential.
Max launches sports tier: Warner Bros. Discovery seeks to tap sports loyalty, attract younger audiences.
Low interest in cricket rights reflects a year of change: Indian cricket’s governing body is having trouble getting Google, Amazon, and others interested in a rights package.
Amazon’s Q2 earnings surpass expectations: Advertising revenue surges 22%, reaching $10.7 billion.
On today's episode, we discuss whether Netflix's password-sharing crackdown is actually working out, why the company got rid of its basic ad-free plan, and whether sticking to sports-adjacent programming is the right move. "In Other News," we talk about whether The Walt Disney Co. might be bailing on TV too soon. Tune in to the discussion with our analyst Daniel Konstantinovic.
Women's sports ascendant: ESPN's shift to an all-female SportsCenter and growing ad revenues signify a paradigm shift in sports marketing.
On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
Snapchat's new AR tools tap into Women's World Cup interest: Consumers are taking notice, too.
Roku finds a cheaper way to dabble in sports streaming: A partnership with Formula will let Roku expand into live sports without spending billions.
On today's episode, we discuss when people are most likely to boycott a brand, whether folks will shop elsewhere if they are charged for returns, where the NBA will live next season, if an ad-supported tier for Amazon Prime Video will work, how much vacation time people take in the US versus other countries, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.