New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including how AI messaging will change, when Venu Sports will actually launch, and more. Tune in to the discussion with analyst Ross Benes and director of Briefings Jeremy Goldman.
Black consumers find advertisements more helpful than the general population. But Black consumers also feel advertisers aren’t always genuine when incorporating cultural diversity into their campaigns.
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including some new flavors of bundling we can expect to see, how Apple's AI offering will impact the app ecosystem, and more. Tune in to the discussion with vice president of content Paul Verna and analyst Yory Wurmser.
FIFA’s gamble on streaming could lead to a change in dynamics: The soccer league wants to expand FIFA+ as it struggles to find broadcast partners.
Formula One and Amazon strike an AI partnership: Amazon’s AI deal with the NFL has attracted interest from F1, and its streaming rights will soon be up for grabs.
The year is nearly halfway over. As we prepare for H2, our analysts have been hard at work debating some very specific—and potentially unlikely—predictions that could play out in the coming months. Everything from retail media standardization to drone delivery to AI partnerships is at play over the rest of 2024. Here are some of our analysts' hottest takes.
In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and vice president of content Paul Verna.
NBA rights odds aren’t looking good for WBD: CEO David Zaslav touted the company’s other sports offerings as the rights deadline rapidly approaches.
Venu Sports’ potential for disruption comes into clearer view: Nearly 60% of consumers say they’d sign up for the service at a price of $35-40 per month.
As sports wagering grows its digital footprint, ad spending by the gambling industry levels off.
WBD's NBA media rights are in jeopardy: Disney, NBC, and Amazon's offers may force a legal battle over matching rights.
Super Bowl ad slots are already being snatched up: Skechers, a longtime advertiser at the game, purchased a 30-second spot as the cost of ad space skyrockets.
Disney, Fox, and WBD unveil Venu Sports: New streaming service still has hurdles to overcome before fall 2024 debut.
Netflix partners with NFL: The platform will be streaming live Christmas Day games to attract new subscribers—and advertisers.
What Netflix’s potential NFL deal means for the future of sports: The streaming giant’s two-game deal could propel it to become a contender for future rights deals.
On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.