WBD's NBA media rights are in jeopardy: Disney, NBC, and Amazon's offers may force a legal battle over matching rights.
Super Bowl ad slots are already being snatched up: Skechers, a longtime advertiser at the game, purchased a 30-second spot as the cost of ad space skyrockets.
Disney, Fox, and WBD unveil Venu Sports: New streaming service still has hurdles to overcome before fall 2024 debut.
Netflix partners with NFL: The platform will be streaming live Christmas Day games to attract new subscribers—and advertisers.
What Netflix’s potential NFL deal means for the future of sports: The streaming giant’s two-game deal could propel it to become a contender for future rights deals.
On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.
The NBA is the next and final major sports streaming rights battlefront: Amazon, ESPN, and WBD are fighting over fractured rights to the sports league.
Apple TV+’s revolving door of ad executives: The service’s head of marketing left after 16 months, hinting at ad-supported struggles behind the scenes.
As iPhone sales dip, expansion into services is creating a resilient profit source, fostering user loyalty and broadening Apple's ecosystem.
Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.
Fubo calls for Congressional oversight on a major streaming venture: claims it monopolizes 80% of US sports broadcasts.
Peacock to boost streaming prices just before Summer Olympics: Second price rise in two years shows resolve to lift average revenues per user.
YouTube's ad revenues soar to $8.1 billion in Q1, surpassing expectations: Growth is being fueled by innovations and shifts from linear TV to digital platforms.
Lawmakers raise the alarm on Disney, Fox, and WBD’s sports service: A House and DoJ inquiry into antitrust concerns could make Upfront deals tricky.
Caitlin Clark-led WNBA draft sets viewership record:2.45 million tune in, signaling growing interest and investment in women's sports.
Streaming services drive 6.7% increase in 2024 US ad market, excluding cyclical events: Retail and travel sectors boom, but entertainment and tech face headwinds.
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.