On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna.
“Disrupt, make noise, get people talking about Tubi the next day.” That was the goal for the campaign, said Greg Hahn, co-founder and chief creative officer of Mischief, the agency behind Tubi’s “interface interruption” and “rabbit hole”-themed Super Bowl ads. We talked to Hahn about Tubi and Mischief’s advertising approach.
Uber Eats serves up post-checkout app ads: New offering, which debuted during Super Bowl, allows advertisers to reach consumers tracking status of orders.
As the nation readies itself for Super Bowl Sunday, let’s review how this year has gone for the NFL. The league’s ratings for the 2022–2023 season were down 3% from the prior year, and there’s one big reason to blame: Amazon’s Thursday Night Football. Despite the drop, sports leagues will continue to move full steam ahead with exclusive streaming deals while Amazon waits for consumers to catch up.
This year’s Super Bowl ads will be defined by big stunts, from FanDuel’s live Gronk field goal attempt (we won’t be betting on this) to whatever M&M’s is doing with “Ma&Ya’s candy coated clam bites” (these we would bet on). Here are five charts on Super Bowl advertising.
Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday’s game, with prices stabilizing after last year’s jump.
Apple’s 10-year bet on the MLS has begun: The company is asking advertisers to help build a following for sport with no viewership promises.
What’s got the go-ahead? Pushing boundaries, leveraging social media, and engaging with audiences beyond the TV. But be wary: don’t go too far, lose focus on offline opportunities, or forget to connect the dots.
Disney wants to see how big pickleball can get: The sport got a popularity boost over the last two years, prompting ESPN to make a low-risk bet on its streaming future.
Streaming’s live sports efforts off to rough start: Despite Amazon’s significant football viewership miss, digital live sports is expected to grow steadily.
Apple’s sports ambitions take a hit: YouTube TV has won NFL Sunday Ticket rights over the consumer tech giant.
Fanatics raises $700 million: Despite market turmoil, investors continue to pour cash into the sports-merchandising giant.
On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.
Sports betting has an inextricable brand safety risk: A recent New York Times report unveiled the industry’s murky rise to prominence, drawing further brand safety concerns.
A perfect storm hurts World Cup ad spending: The holiday overlap, controversies, and a general downturn have weakened the event’s ad performance.
Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.
DraftKings sees Q3 revenue strength: Expansion of online sports betting bodes well for future, but outlook suggests profitability may be a ways off.
On today's episode, we discuss why Google's advertising business has slowed, the significance of YouTube's growth going in the wrong direction, and what to expect from Google in Q4 and beyond. "In Other News," we talk about Apple Search Ads' market share and why live sports may not be that big of a driver of pay TV subscriptions. Tune in to the discussion with our analyst Max Willens.
Political advertisers spend big on sports: Political ad outlays will nearly triple compared with the last midterm, but what happens when that spending stops?
Brands miss the old Kanye: the Ye saga offers lesson in crisis response as many cut ties after rapper’s offensive speech.