Amazon wins significant brand attention for Thursday Night Football: A few years into its rights deal, the company persuades advertisers to hop aboard.
DirecTV signals a broader pay TV battle with Disney: The company filed an FCC complaint against Disney for anticompetitive practices regarding carriage fees.
Dick’s Sporting Goods hit a home run in Q2: While the retailer’s comparable sales and bottom-line results soar past expectations, the company is cautious about the back half of the year.
On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Name, image, and likeness deals keep attracting brands to college sports: Powerade signed 35 college athletes and struck a deal with March Madness.
“New Heights” joins the ranks of high-profile celebrity podcasts: Wondery’s $100 million deal with the Kelce brothers mirrors industry trends.
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.
On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sort after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.
The streaming pricing paradox: Platforms must balance consumer satisfaction with the need to deliver profits.
Sports and premium content boost Netflix Upfront sales growth: A 150% increase in commitments can be attributed largely to two NFL games and the WWE.
YouTube Sunday Ticket is poised to thrive thanks to Venu ruling: The pay TV service announced a slate of new features as it looks to entice new subscribers.
Fubo chairman’s Roku-backed bid for Paramount could alter streaming industry: Potential acquisition targets sports synergies.
MLB secures Spanish-language presence with TelevisaUnivision: The deal amplifies the outperformance of Spanish-language TV as sports remain a key linear TV attraction.
Venu Sports launch is temporarily blocked: Fubo’s lawsuit against the streaming service could cause it to miss a pre-NFL season launch date.
Paris Olympics drives record viewership: NBCU sees 82% increase, highlighting value for advertisers in live sports events.
This year’s Olympics were a major opportunity for marketers, both on TV and connected TV (CTV) and on social media. The Games only come around every two years, but the marketing lessons are applicable long after Paris’s crowds have cleared. From a push for generative AI (genAI) to athletes becoming creators in their own rights, here are five takeaways from the Summer Olympics.
Peacock goes for gold with Olympics coverage: The streaming service is counting on exclusive sports deals to keep new subscribers past the Games.
Fox and Fubo report quarterly results: Lachlan Murdoch highlights Fox News' growth, while Fubo surpasses analyst expectations.
On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.
Prime Video’s ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.