TikTok wants to court sports advertisers: The app recently held sessions to teach advertisers how to build effective campaigns around major sports events.
YouTube CEO emphasizes NFL focus: NBA rights are not an immediate priority despite looming contracts fight.
JCPenney spends on sports streaming, citing lack of scripted content: Ad deals with Apple and Amazon are a sign that Hollywood strikes are influencing ad spending.
On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify’s app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.
Bank sponsorships shift from sports stadiums to music venues: Gen Zers at outdoor music festivals this past summer were more likely than ever to see bank logos on tents and signboards.
On today's podcast episode, we discuss the speed of AI adoption, what to make of ChatGPT's engagement lull, and how Nvidia is shaping AI's future. "In Other News," we talk about how Roblox's AI assistant could transform gaming and how Amazon is using its neural network to improve the NFL's game-watching experience. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Amazon reshapes NFL viewership on streaming platforms: Nielsen's ratings versus internal data presents challenges in the era of digital broadcasting.
On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.
On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
Did DirecTV and Intuit mislead consumers with ads? The NFL called out a “deceptive” DirecTV football ad, while the FTC ruled against Intuit for its “free” service ads.
Disney and Charter’s carriage fee clash is a landmark moment: A new deal includes Disney+ and ESPN subscriptions for the linear TV service’s customers.
Nielsen reverses stance on Amazon first-party football data: After networks and industry groups cried foul, Nielsen won’t include Amazon data in its panel currency.
Disney tells Spectrum customers to switch to other pay TV services: It’s been more than a week since Disney cut the cable provider’s access to ESPN and ABC after a carriage fee dispute.
Apple’s bet on Major League Soccer is paying off—for now: Lionel Messi joined the league in July, propelling Apple TV+ to its best month for subscribers this year.
Disney’s carriage fee fight could go on longer than usual: The company blocked ESPN and ABC on Spectrum after its demands for new carriage fees weren’t met.
Networks ask Nielsen not to use Amazon’s first-party football data: The future of sports broadcasting rights could hang in the balance of a measurement deal.
Amazon and Disney could team up on ESPN: Thursday Night Football could make Amazon a desirable partner for ESPN’s uncertain streaming future.
On today's podcast episode, we discuss why Disney+ is losing users, what a Disney+ password-sharing crackdown would look like, and the impact of ESPN Bet. "In Other News," we talk about what the Alliance of Motion Picture and TV Producers is offering at the latest writers strike negotiations and why The Roku Channel has become a legitimate player in the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.
YouTube wants Sunday Ticket to represent the future of sports: A bevy of new features aims to lighten higher consumer costs and convince advertisers of unique opportunities.
Peacock expands its reach beyond the home: Exclusive live sports to be shown in commercial venues, diversifying audience and increasing brand visibility.