GroupM is riding March Madness fever to launch a women’s sports marketplace: Advertisers can strike first-look deals this spring, joining major brands like adidas.
Betting industry faces ethical crossroads: ROGA pledges major funds for gambling integrity in the shadow of NBA, MLB controversies.
March Madness viewership growth cements sports as a crucial channel: The basketball tournament’s success reinforces the importance of reaching viewers via sports.
On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Peacock to offer extensive Paris Olympics coverage with interactive features: NBCUniversal aims to redefine sports streaming and attract a wider audience.
Fubo wants consumers on its side against its looming sports streaming rival: While its points about fractured streaming are true, consumers likely won’t budge.
What March Madness ad sales say about linear’s sports advantage: A fractured landscape for sports streaming gives traditional TV an edge, but threats loom.
On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.
Every major streaming company—and some not so major ones—is investing in live sports. As they compete for broadcast rights, they’re seeking advertisers. Exclusive inventory is a draw, but benefits like first-party data and the ability to execute on lower-funnel objectives are also helping streamers woo live sports advertisers.
Women’s sports help advertisers increase ROI: An Edo study found that engagement was much higher for ads featured on women’s sporting broadcasts.
Ad-supported streaming and live sports are accelerating pay TV’s decline: The largest pay TV providers lost 5 million subscribers in 2023, while SVOD’s market share grew.
On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.
Netflix’s next sports bet is a live boxing event: A matchup between legend Mike Tyson and rising star Jake Paul will offer another chance for Netflix to prove its live capabilities.
On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.
2024 is a marquee year for sports advertising: AB InBev cited a strong summer for beer as it and other marketers plan spending.
Fox is underestimating the power of its sports streaming offering: CEO says it will only net 5 million subscribers in five years, but that’s likely a negotiating tactic.
On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
Apple wants to make its app ecosystem stickier and better for advertisers: A new Apple Sports app and Apple Music changes are signs of the company’s growing ad effort.
Fubo sues Disney, Fox, and WBD: A legal battle that could redefine sports streaming's future.
Super Bowl LVIII breaks sponsorship value records, with AI analysis showing $457.4K per exposure: Highlights include Nike's dominance and State Farm's halftime win.