Sports

Brands shouldn’t shy away from foreign soccer partnerships: Brands only used up 5% of soccer’s $1.8 billion digital ad inventory.

Those waiting for a bid from Amazon are going to hear crickets: The digital giant won’t pay up to $7.7 billion to win streaming rights for Indian Premier League cricket matches.

Fanatics aims to capture the college athlete trading card market: News of the launch comes about a year after the NCAA ruled athletes could be compensated for marketing agreements.

Formula One is the latest target of US streamers: Several platforms are bidding for exclusive US broadcasting rights.

Formula One is finding its footing in the US: Two new races and record viewership in the US have brands eager to get on board.

YouTube’s MLB deal is a reminder of its streaming power: A whirlwind of streaming news has mostly left YouTube out of the picture, but its dominance can’t be ignored.

On today's episode, we explore the "madness" surrounding the NCAA tournament each year, customers' reception of QR codes, soccer's rise in popularity in the US, discounts on Amazon Alexa, gaming subscriptions on the horizon, rules around how soccer players can celebrate during games, and more. Tune in to the discussion with our analysts Ross Benes and Dave Frankland and director of reports editing Rahul Chadha.

Eligible Capital One cardholders can redeem rewards for MLB tickets and can also get exclusive tickets for events like the World Series.

Learn what the holy grail of connected TV (CTV) might be. "In Other News," we discuss which Nielsen ratings alternatives are leading the pack and what the biggest viewership challenge for baseball is. Tune in to the discussion with our analyst Paul Verna.

A $1 billion dollar endorsement market: The Name, Image, and Likeness market for NCAA stars is heating up, and brands are taking note of this nascent opportunity.

There will be 19.0 million online sports bettors in the US this year. That's 7.9% of adult US internet users and a 31.0% increase over 2021.

Live sports streaming deals could make it easier for cord-cutters to pull the plug: Apple TV’s Major League Baseball deal is the latest of many such deals.

On today's episode, we discuss takeaways from the 2022 Winter Olympics, video length, impulse buys declining, whether the streaming wars can be won, delivery culture, an unpopular opinion about cart abandonment, where escalators came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Dave Frankland, and Paul Verna.

US Soccer is the latest sport snatched up by streamers: HBO Max struck an eight-year deal with the US Soccer Federation, similar to its NHL deal last year.

Sports broadcasting rights are the new battleground for streamers: NBCU is looking to stream MLB games while competitors battle over sports rights abroad.

Rights to Indian cricket games could cost over $5 billion: Disney, Amazon, and Reliance are hoping to broadcast India’s most popular sport as US viewership growth slows.

NBCU is softening the Olympics’ ratings blow by touting iSpot partnership: Predicting a low turnout, the broadcaster went all-in on flexing new tools to advertisers.

Super Bowl LVI was a testing ground for post-pandemic norms: New measurements, brand partners, and languages made this year’s event crucial for advertisers.

Disney pivots to a streaming-first strategy: Strong subscriber growth and theme park revenues helped the entertainment company overcome higher expenses and flatlining revenues from linear television.

This weekend’s Super Bowl sees legacy brands return and new players emerge: High consumer spending and TV ratings have both old favorites and new industries buying ad spots.