Despite the Basic With Ads subscription tier being released just two weeks ago, we’re forecasting Netflix will see US ad revenues of $830 million in 2023, growing to $1.02 billion in 2024. It’s an impressive acceleration in ad revenues, but it puts the company behind a few streaming rivals.
Tostitos achieves 38% increase in brand recall through sonic branding: With digital audio and video consumption both on the rise, the snack brand leverages its new sonic logo for better cross-channel engagement.
Even as we approach a potential ad spend winter, connected TV (CTV) advertising is in decent shape. Netflix and Disney+ just joined the ad-supported streaming game. Cord-cutters are outpacing pay TV viewers. And YouTube is increasingly watched on CTVs. These five charts offer a closer look at CTV’s past, present, and future.
YouTube’s ad frequency capping solution should help campaign ROI: The video giant cites data suggesting advertisers can earn better returns by showing fewer ads.
TikTok reduced its revenue target by $2 billion: An ad spending downturn caught up with the short-form video app that’s staring down internal strife.
We expect US subscription OTT video ad spending to near $10 billion and account for 3.4% of all digital ad spending—and 10.2% of total video ad spending—by the end of 2023.
Disney’s blockbuster streaming numbers aren’t cutting it: Despite a whopping 12.1 million subscribers, investor pressure is pushing Disney to dramatically increase ARPU.
YouTube will have more US viewers than any other over-the-top (OTT) platform, at 231.5 million. Netflix also ranks toward the top, with 169.3 million viewers, and Amazon Prime Video will boast an audience of 152.6 million.
Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.
Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.
Warner Bros. Discovery earnings demonstrate the conglomerate’s tricky position: It can’t invest enough to right its ship considering its crushing debt.
Tubi is doing quite well for Fox: Revenue grew 30% in the past quarter, but with increased competition ahead, can the service keep it up?
Netflix isn’t backing down from video games: Another acquisition brings its studio count to six, but it’s not doing enough to promote this business.
YouTube will soon sell subscriptions to other streamers: Major rivals like Netflix and Disney are notably absent as YouTube gears up to take them on.
Around 60% of US TV viewers think the number of ads on Hulu, Discovery+, and HBO Max is reasonable. Fewer of them feel the same about Paramount+ and Peacock, while live TV is considered the biggest offender in this respect.
Peacock’s focus on cord-cutters is paying some dividends: Comcast is committed to its streamer, despite mounting losses.
TikTok gaming is a go: The social video app will soon add mobile games and is leaning on partnerships with Electronic Arts, 2K, NetEase Games, and Zynga to accelerate its super app ambitions.
Warner Bros. Discovery is making its catalog even thinner: The company announced an additional $2 billion in content write-downs, so say goodbye to some of your favorite shows.
Apple's streaming price hikes test their brand equity: The tech giant's audio and video services are getting more expensive; will consumers grin and bear it?
Nearly half of the US will watch live sports this year, and nearly a quarter will watch via digital, per our forecast. Live sports streaming isn’t going anywhere, but as the playing field gets more crowded, behaviors among platforms, advertisers, and consumers are shifting.