The NFL’s streaming service is full of ifs and buts: Deals with other streamers complicate the league’s attempt to flex its viewership.
Gaming segment stutters: Inflation, shortages, and price increases have all contributed to a decline in YoY spending on video games, hardware, content, and accessories. Can the gaming industry rebound in 2022?
Nielsen ONE gets a boost from Google: New features preventing ad duplication will help the company’s crucial new measurement service.
Netflix recently announced it's set to introduce an ad-supported tier. But what’s the lay of the ad-supported video-on-demand (AVOD) land in markets around the world? Join our analyst Bill Fisher as he hosts analysts Paul Briggs and Matteo Ceurvels to discuss a few of the markets Netflix is looking to disrupt.
Is Netflix rushing its ad-supported tier? News that its new subscription tier won’t have its full catalog is raising concerns about its timeline.
Facebook eyes a cheaper creator economy: The platform is pivoting away from publishers, but small creator payouts could hurt its plans.
Focusing on TikTok: As the social video platform cuts jobs around the world and deals with the departure of its chief security officer and accusations of data harvesting, we weigh in on what’s next.
Peacock gets Shoppable: Its new features could provide additional utility to viewers while simultaneously providing NBCU with rich consumer data.
Netflix losses deepen as it bets on an ad-supported future: An early 2023 ad launch is good news for marketers, but may not be enough to reverse churn.
Netflix is the perfect testing ground for Microsoft’s adtech: The tech giant lacked a high-demand, growing catalog of content to flesh out its ad offerings.
Smart TVs are the most popular connected TV (CTV) device in the US, finding a home in 59% of households with these devices. Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
Two years in, how is Peacock doing? NBCUniversal’s streaming service lags behind in subscriptions but is still a crucial platform to watch.
Netflix announces its long-awaited ad partner: The streamer’s partnership with Microsoft will ease anxiety about its rushed ad-supported tier.
NFL+ could add to the crowded streaming environment: The question is, will it have enough content to sate football-hungry viewers?
The streaming advertising race just got tighter: A partnership between Disney and The Trade Desk could reshape the streaming landscape.
YouTube gains views on connected TVs: Our look at quarterly digital video trends also shows midterm elections are boosting local TV ad spending.
Netflix may have to leave binge releases behind: The release model could affect crucial metrics like subscriber churn and viewing time.
HBO Max is facing cuts, shifting strategies: The streamer could be in for a challenging second half.
Amazon looks to succeed where TikTok and others have failed: The retail giant is increasing investment in Amazon Live as it aims to grow livestreaming commerce.
TikTok reconfigures its social commerce strategy: As western consumers fail to embrace livestream shopping en masse, the social media platform is forced to dial back expansion plans.