In the latest episode of "Behind the Numbers," mobile analyst Rahul Chadha breaks down eMarketer's latest estimates for the booming mobile video advertising market, and digs into the underlying drivers.
The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
For Netflix, 2018 marked another year of double-digit audience growth in the US, and its movie ambitions threatened to shake up cinema in the way that it has already shaken the TV industry. In this "Behind the Numbers" playlist, you can track Netflix's progress around the world, as well as its stumbles.
Facebook Watch users still make up a small percentage of total worldwide Facebook users. Can the video service compete with the likes of Youtube and Netflix?
Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?
In the latest episode of eMarketer's "Behind the Numbers," analysts Gerard Broussard and Paul Verna discuss the reasons ad spending on advanced TV is growing—and why it still hasn't fully taken off yet.
Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
In the latest episode of "Behind the Numbers," we dig into a new study about YouTube usage. What kinds of content are users consuming, and what drives additional views?
In the final episode of our three-part series on the TV and digital video ecosystem, analyst Paul Verna focuses on the question of content. How much content is being created and who are the leading creators? Can the torrid pace of creation continue, or will it ease up?
How big is the audience for Facebook's video channel, Facebook Watch, and how has the social network's video strategy evolved? In the latest episode of "Behind the Numbers," analysts Debra Aho Williamson and Paul Verna discuss Facebook's various video efforts and how they stack up against the competition.
No social app since Snapchat has succeeded in capturing significant usage in the US. But the Chinese-owned, short-video app TikTok is enjoying sudden growth in popularity. Can it buck the trend and challenge the existing social networks?
Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.
In the latest episode of "Behind the Numbers," eMarketer forecasters Oscar Orozco and Showmik Podder dig into our latest estimates for worldwide digital video usage. Where are the fastest growth rates, and what, if anything, is holding back video consumption?
With more content available than ever before, the number of Germans watching digital video is surpassing expectations. YouTube, along with Amazon and Netflix, are driving growth by offering more original content for the German market.
The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.
This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.
This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.
This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.
In the second part of our three-part podcast series on the shifting TV and digital video ecosystem, we're focusing on the audience. Analyst Paul Verna talks about mobile viewers, cord cutters, connected TV watchers and more.