We spoke with Calum Smeaton, founder and CEO at cross-platform TV measurement firm TVSquared, about how advertisers are making their video spend work better for them and how direct-to-consumer (D2C) brands have led the way in this regard.
The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.
Grab the scissors: Sling TV's launch of its new Barstool Sports Channel is just one of the many ways skinny bundles can incentivize sports fans to cut the cord.
There will be 23.6 million YouTube Premium subscribers by the end of the year, which is up a healthy 18% over 2020.
On today's episode, we discuss how sports are consumed worldwide: Was viewership of the Olympics down outside the US, are digital platforms making any progress on sports rights, and what do we expect from future major sporting events? Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts research analyst Man-Chung Cheung and principal analyst Paul Briggs.
On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
TikTok is extending its video length again: The app recently rolled out 3-minute videos, but it's extending the length to 5 minutes in an attempt to compete with YouTube
TikTok’s Shopping tab marks a big but necessary shift: The feature will let select Shopify merchants add product catalogs to their profiles, likely the first of many interface changes to facilitate ecommerce on the TikTok.
A recent wave of hate speech has driven Twitch streamers to organize a boycott: A sitewide boycott is planned for September 1 by streamers frustrated with Twitch's repeated inaction against hate speech.
Streaming services will have to go beyond video in order to stay competitive: As viewers question how cost-effective cord-cutting is, streaming services are thinking outside "business as usual" to retain customers.
TV viewership is up, but a new COVID wave might put a dent in time spent: We expect average daily time spent across both TV and digital video to drop slightly this year.
On today's episode, we discuss how the pandemic changed how we buy electronics and how omnichannel marketing and operations are evolving. We then talk about whether YouTube is living up to its potential, ESPN+'s sports rights strategy, and whether DAZN can shake up sports TV. Tune in to the discussion with head of ecommerce at Samsung Electronics Argentina Guido Shama, eMarketer senior analyst Matteo Ceurvels, and director of forecasting at Insider Intelligence Oscar Orozco.
On today's episode, we discuss why, and how, retail healthcare could be poised to change how primary care is delivered, how retailers are disrupting healthcare, and what people want from retail health. We then talk about how much of their waking day folks spend watching TV or streaming something, what's next for Peacock now the Olympics are over, and whether Hulu's new football offerings can move the needle. Tune in to the discussion with eMarketer digital health analyst Rajiv Leventhal and principal analyst at Insider Intelligence Paul Verna.
US TV viewers will happily watch ads, in some cases
How Olympic viewers streamed the opening ceremony
On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Substack invests in original content: The newsletter platform has signed some of the leading creators in the comics world, which could have an eventual impact on Marvel's and DC’s bottom lines.
YouTube goes long on Shorts: Its new brand marketing campaign is all part of its plan to compete with TikTok for Gen Z eyeballs.
Disney's Q3 earnings: Expect slowing subscriber growth alongside healthy ad sales—but don't get too excited about US TV ad sales as a whole.