What the rise of piracy says about streaming: Major streaming services helped take down several popular piracy sites last week.
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.
Apple TV+ takes a less-is-more approach to the box office: A series of flops led the streaming service to restructure its release strategy.
TikTok is becoming a key news source for Gen Z, with more young people using it for news than traditional media.
On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sort after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.
Apple Podcasts falls to third place: YouTube and Spotify lead as Apple struggles with video content and delayed monetization.
Video has emerged as the most effective type of B2B marketing content and is a key component in the marketing distribution mix, ranking a close second to social media content.
Twitch cranks up mobile subscription prices: The change could dissuade viewers from opting in to the limited subscription service.
Streaming upfront gains dwarfed linear: Streaming saw a 35% jump in Upfront commitments as ad-supported tiers surge
Google steered advertisers toward a loophole to target minors: An Adweek report says search giant encouraged clients to focus on minors via its “unknown” demographic.
Data-driven decisions lead to early cancellations: “The Acolyte” and “My Lady Jane” axed as streaming platforms prioritize immediate success.
Spotify rebrands ad platform, expands features: Ads Manager reflects a notable shift toward programmatic growth and expanding advertiser appeal.
Sports and premium content boost Netflix Upfront sales growth: A 150% increase in commitments can be attributed largely to two NFL games and the WWE.
Fubo chairman’s Roku-backed bid for Paramount could alter streaming industry: Potential acquisition targets sports synergies.
Venu Sports launch is temporarily blocked: Fubo’s lawsuit against the streaming service could cause it to miss a pre-NFL season launch date.
Streaming spending surges in Q2: Ad-supported streaming services are cutting into pay TV’s market.
In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.
DoorDash is the latest delivery platform to turn to streaming to boost membership sign-ups: The company will offer DashPass subscribers free access to Max’s ad-supported tier in a bid to boost sign-ups and grow sales.
In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google’s search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.
WBD and Paramount struggle to pivot to digital: The gap between streaming leaders and those trailing behind is widening, spelling trouble for legacy media.