At long last, Paramount merges with Skydance Media: The megadeal brings new leadership and aims to revitalize the struggling media company.
Despicable Me 4 opens strong and Inside Out 2 maintains momentum: Meanwhile, Deadpool & Wolverine is set for a record-breaking debut.
Netflix phases out Basic plan amid ad-supported regrets: The company’s approach to lifting ad-tier subs puts it far behind Amazon.
Streaming giants explore merger: Paramount+ and Warner Bros. Discovery's Max consider joining forces to pay rising content costs and boost profitability.
YouTube's US TV share reaches record 9.7% in May: The platforms surpasses Netflix and dominates streaming’s market share with nearly 25%.
The number of LGBTQ+ consumers in the US is growing, and they seek authentic inclusivity from brands trying to reach them.
Netflix and Microsoft renew their vows: The streamer is hoping Microsoft can help it tap into high demand for CTV ad space as it struggles in Amazon’s shadow.
Paramount streaming gets more expensive as Skydance merger evaporates: The company is raising prices as it looks to recoup $500 million in costs.
Netflix with ads is trailing streaming rivals: The service is struggling to compete with recent entrant Amazon and has lowered CPMs.
Formula One and Amazon strike an AI partnership: Amazon’s AI deal with the NFL has attracted interest from F1, and its streaming rights will soon be up for grabs.
YouTube looks for wiggle room in AppTrackingTransparency: The platform is hoping to reverse opt-out decisions made years ago with new pop-ups.
Competing platforms like YouTube and TikTok already offer this feature, and it likely won’t substantially boost the popularity of Instagram livestreaming.
4 in 10 US agency and marketing professionals have reallocated ad dollars from linear TV to spend on connected TV (CTV), according to March 2024 data by Interactive Advertising Bureau (IAB), Advertiser Perceptions, and Guideline.
Netflix gets its first foothold in experiential retail: The streamer announced two “Netflix House” locations at malls in Dallas and Pennsylvania.
Instacart expands offsite retail media capabilities with YouTube partnership: The retailer’s first-party data will power shoppable ads for CPG brands
In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Using human employees to moderate its new notes feature could make the system more accurate than that of X, but will be less cost-efficient.
Asia-Pacific is key to TikTok’s growth thanks to its expanding number of users, swelling middle class, and friendlier political environment. Which countries are leading the way, and how will TikTok continue its growth?
Netflix’s US ad revenues per ad-supported viewer will fall from $70.44 this year to $59.67 by 2026, according to our forecast.
How streaming services are adapting to Amazon’s shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.