Warner Bros. Discovery ends new Sesame Street production deal: Show plans format changes as streaming platforms shift away from children's content.
Viewer increases will be slow going forward, but the addressable market is enormous
WBD restructures into two divisions: Move positions company for potential deals while managing linear TV’s cash flow and streaming’s growth.
CNBC+ is the latest attempt to bring news networks into streaming: The streaming service will launch in early 2025 as Comcast prepares to separate linear, digital assets.
Streaming and theaters converge: Hybrid release strategies redefine holiday entertainment, with Amazon and Netflix building awareness through box office hits.
AI-powered dubbing comes to YouTube: New feature enables multilingual translations for videos, boosting creators' access to global audiences.
By Q2 2025, Netflix and Max will be the only streaming services to have average CPMs higher than $30, per our September 2024 forecast.
Comcast to distribute Max in the UK in exchange for US bundle rights: The deal shows competitors willing to team up in a saturated market.
On today’s podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the “snippet generation” are influencing our world, what to make of this new group of “subscription pausers,” movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.
Platforms like TikTok, YouTube, and connected TV (CTV) are all competing for marketing spend. Without clear KPIs, marketers lack an understanding of—and the ability to communicate with leadership about—how campaigns are performing and where they should invest digital video marketing money.
Our latest forecasts for CTV and digital video viewers in Canada show that audiences are now a match for linear TV and exceed it in some age groups.
FreeWheel debuts contextual marketplace: New tech enables privacy-friendly, precise ad targeting for streaming TV by analyzing video content in real time.
CTV manufacturers don’t mind selling at a loss: High market penetration leads Vizio and others to turn to advertising’s lucrative potential.
The holiday box office competes with the couch: Audiences are returning to theaters, but Netflix is offering blockbuster content.
Artists criticize the rollout over transparency and unpaid labor, suggesting difficulty ahead for AI tools gaining acceptance from users and audiences.
Amazon’s shoppable video ads faced first big test: Marketers watched their performance over the holiday weekend to mull bigger commitments.
YouTube redefines podcasting: Video formats capture 43% of weekly podcast listeners, far outpacing traditional audio-only platforms.
Understanding the nuances of how and where Latin America’s 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world’s second-fastest-growing region for ecommerce.
NBCU will have to pay extra to keep the Macy’s parade: The retailer wants $60 million for a new Thanksgiving Day broadcast contract.
Roku’s original content gives it an edge in CTV: A deal with Google highlights how content offerings allow Roku to reach viewers outside its hardware net.