The majority (65%) of US consumers say that two or three ad breaks per 1 hour of free ad-supported streaming TV (FAST) are acceptable, according to a ViewNexa survey.
Charter Spectrum blames loss of 100,000 subscriptions on Disney: A carriage fee battle between the video providers ushered in the next stage of the pivot to streaming.
YouTube's exclusive NFL stream hit by glitches: Despite prior praise, fans face buffering and pixelation during prime games.
Streaming price hikes show no signs of stopping: Apple TV+ is the latest streamer to raise prices amid demands for higher revenues.
On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.
Peacock adds subscribers in Q3, but losses continue; Streaming challenges on display as Paramount shakes up tech and product units.
Alphabet's Q3 revenues hit $76.7 billion: Growth driven by Google Search, AI innovations, and YouTube ads.
Netflix’s time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.
Connected glasses target entertainment and gaming. Priced at $399, Xreal’s Air 2 can create more opportunities to make the technology available to a larger audience.
TikTok video length is still creeping up: The app announced it’s testing 15-minute uploads as it searches for more diverse ad offerings.
Amazon merchants could give it a leg up in the AVOD race: The company has offered to fund ad production for brands that buy at least $15,000 in video commitments.
Netflix's Q3 success: Surpassing Wall Street's estimates, the company reports record-breaking subscriber additions and strong earnings amid industry challenges.
ByteDance's CapCut dives into the business sector: The popular app is introducing AI-driven tools to help content marketers.
The Chinese search giant unveiled Ernie 4.0, an AI marketing tool rivaling Adobe and Canva. This places China on the global AI map, though Ernie’s capabilities still need to be assessed.
TikTok’s premium ad placements get Disney’s stamp of approval: The app will host a monthlong Disney content hub.
Teens now prefer YouTube over Netflix for daily video time: Piper Sandler's biannual survey highlights shifting streaming habits.
Netflix continues its gaming push, but troubles lie ahead: The company is focusing on small games based on popular IP while it gets its bearings.
YouTube CEO emphasizes NFL focus: NBA rights are not an immediate priority despite looming contracts fight.
JCPenney spends on sports streaming, citing lack of scripted content: Ad deals with Apple and Amazon are a sign that Hollywood strikes are influencing ad spending.
Hollywood strikes rage on, dimming the outlook for streamers: Talks between SAG-AFTRA and studios break down, making it less likely that streamers will have content in time for 2024 Upfronts.