Video

YouTube's anti-spam stride: Shorts links will be deactivated; external linking will get a revamp.

Disney+ and Hulu bundle up, but at a much higher cost: Disney is cranking up streaming pricing and starting a password-sharing crackdown to increase revenues.

Cloud gaming expansion is in the works and could sustain user engagement amid content strikes.

On today's episode, we discuss whether Amazon can keep expenses down while also keeping customers happy, where the company will place its bets on grocery, and how its advertising arm has performed of late. "In Other News," we talk about why most retailers site searches aren't working and how many streaming viewers will watch ads to save a few bucks. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

Disney finally gets into sports betting: The company will launch ESPN Bet in partnership with Penn National but will have to juggle a family-friendly image.

Netflix is making progress with gaming: A controller app that syncs to your TV is the first sign in months that Netflix is still committed to making video games work.

Streaming surge: Disney boosts ad-supported Disney+ subscribers; profitability challenges persist despite $87 billion revenue.

Max launches sports tier: Warner Bros. Discovery seeks to tap sports loyalty, attract younger audiences.

Linear down, Paramount+ and Pluto TV up: The bigger news for Paramount is that Simon & Schuster has, at long last, been offloaded.

Most viewers can tolerate ads, actually: Only 16%–17% of viewers can't tolerate them, per Hub Entertainment research, suggesting room for further AVOD growth.

National CineMedia (NCM) announced Monday that it will sell movie screen inventory programmatically starting in Q4 of this year. Most US programmatic display ad spend growth comes from video, which will grow 30.2% between 2023 and 2025 for a total of $96.98 billion, per our forecast. NCM wants in on that growth.

Low interest in cricket rights reflects a year of change: Indian cricket’s governing body is having trouble getting Google, Amazon, and others interested in a rights package.

Reels, TikTok, and Shorts are not the same: Despite sharing many features, each platform is developing a reputation and niche of its own.

Warner Bros. Discovery's Q2 results presented a mixed bag: Company lost 1.8 million subscribers in transition to Max streamer.

Read before watching: YouTube’s AI-driven video summaries could mean a slew of pros and cons for creators.

US programmatic video ad spend will grow $22.51 billion between 2023 and 2025, a 30.2% increase, according to our forecast.

Amazon's ad policy shift: It will claim a larger share of advertising impressions from Fire TV's streaming services, which could strain developer relations.

The majority of subscription video-on-demand sign-ups on Peacock and Hulu are ad-supported, according to Antenna, accounting for 69% and 58% of overall subscription plans, respectively.

On today's episode, we discuss whether Netflix's password-sharing crackdown is actually working out, why the company got rid of its basic ad-free plan, and whether sticking to sports-adjacent programming is the right move. "In Other News," we talk about whether The Walt Disney Co. might be bailing on TV too soon. Tune in to the discussion with our analyst Daniel Konstantinovic.

With the rise of TikTok and all its copycats, there’s a lot to keep track of in terms of paid advertising. Creators frequent TikTok, Reels, Shorts, and Spotlight in some capacity, but the ad ops on each platform vary. Here’s a quick guide to what’s available on each platform.