55% of Gen Z adults access streaming TV through someone else’s subscription, according to a December 2023 DISQO study.
US streaming growth slows, signaling a market shift: Platforms must now focus on retention over rapid expansion to adapt.
On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
Amazon debuts at Upfront Week, showcasing its ad-supported streaming services and more: It’s a strategic move to expand its digital advertising reach.
WBD posts its first-ever streaming profit but lags elsewhere: The media giant had a difficult 2023 but is hitting the ground running this year.
On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.
In subscription revenues and viewers, YouTube TV has distanced itself from the digital pay TV pack. Digital pay TV is synonymous with a virtual multichannel video programming distributor (vMVPD). It refers to digitally delivered live TV services like YouTube TV and Sling TV.
Freeveee, faced with redundancy, could be folded into Prime Video: The launch of Prime Video ads means Freevee’s place in Amazon’s video ad business is uncertain.
Apple wants to make its app ecosystem stickier and better for advertisers: A new Apple Sports app and Apple Music changes are signs of the company’s growing ad effort.
Disney+ shoppable ads are launching in beta, with a twist: Rather than prompt purchases on-screen, the company is using push notifications and email.
516 US original scripted TV series were released in 2023, down from 600 in 2022, according to February 2024 data from FX Networks.
Fubo sues Disney, Fox, and WBD: A legal battle that could redefine sports streaming's future.
YouTube’s streaming lead is solidified: The platform enjoyed a yearlong reign as the leading streaming service, strengthening its position in measurement negotiations.
Roku battles for ad dollars amid stiff competition from Netflix and Amazon Prime Video: company's resilience shines with 80 million accounts and a revenue uptick despite a dip in user revenues.
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.
Prime Video with ads needs time to grow on consumers: Amazon is getting flak for its ad-supported rollout, but Netflix’s trailblazing shows it will pass.
OpenAI's Sora transforms text prompts into quality videos: Marketers get a new tool for dynamic, personalized content creation.
Amazon faces a new antitrust challenge: Mexican antitrust regulator COFECE’s preliminary report claims the retailer (along with Mercado Libre) stifles competition.
Paramount lays off 800 as acquisition rumors swirl: As the streaming industry begins to consolidate, Paramount is looking for ways to eke out an advantage.