Video


While more than half of US likely voters who use digital video to learn about political candidates are millennials, some older generations are also turning to the channel to better understand political candidates and issues, according to January 2016 research.

Lou Paskalis, senior vice president of enterprise media at Bank of America, talks about what goes into creating digital video ads that keep consumers wanting to see more.

Almost all internet users in South Korea watch digital video, and research indicates mobile is a major driver of their behavior. A majority of viewers watch only or mostly on mobile devices.

The digital TV audience in Australia appears to be somewhat mature, according to 2015 research. The gender and age breakdowns of the audience are stable, and penetration is not changing much.

More viewers in Japan are choosing to watch TV and video content on their smartphones. Indeed, the number of viewers who used smartphones to watch TV and subscription video-on-demand services was significantly larger than viewers who watched such content on desktop or laptop computers.

Moti Cohen, founder and CEO at Apester, a global provider of interactive content platforms, talks about viewing habits in the UK and how millennials are changing the consumption game.

Internet users in Canada are becoming more connected, especially when it comes to video viewing, according to 2015 research.

Both the commercial TV and streaming audiences in Norway are virtually evenly split between male and female TV viewers.

Mexico has the largest market for over-the-top (OTT) video services in Latin America, according to 2016 estimates. But Brazil is set to outpace it in the next few years.

This year, 186.9 million people in the US will watch video through an app or website like Hulu or YouTube, eMarketer forecasts. And overall, video-on-demand (VOD) usage among US cable subscribers has grown, per research.

Katrina Craigwell, director of global content and programming at digital-industrial company GE, talked about how her team approaches its digital video programming across a variety of platforms and publishers.

The two core areas of digital video monetization, advertising and subscriptions, remain on aggressive growth trajectories. Revenue in the US is up across the board and forecasts call for continued increases.

A growing number of smartphone video viewers in Japan prefer to watch mobile video content in portrait mode or a combination of landscape and portrait modes. The popularity of vertically-oriented messaging apps like Line may be contributing to the switch.

The TV and video viewing landscape in the UK has changed dramatically in the past 10 years. But even as digital video consumption comes to the fore, certain ingrained habits continue to influence the shape of the market, with traditional TV playing a central role in ushering in digital video services.

Digital video viewers are increasingly subscribing to streaming services like Netflix and Hulu. According to research, 80% of digital videos viewed on a TV are accessed via subscription streaming services.

Chris Dobson, CEO at The Exchange Lab, talks about how linear TV is trying to retain UK viewers, whose attentions are drifting across various platforms.

Debbie Weinstein, director of brand solutions and innovations for EMEA at Google, explains how YouTube has seen a jump in mobile viewers and time spent on these devices in the UK.

More than three-quarters of millennials in Canada have binge watched TV in the past year, according to research.

The US digital video advertising market is on pace to nearly double by 2019. This growth will be led by an ongoing shift toward mobile viewing, a host of digital platforms that now prioritize video and a growing assortment of content against which to advertise.

Mobile video ads can be effective and valuable for many marketers, and eMarketer estimates that video will also command a large portion of ad spending allocated to digital. Publishers and advertisers are becoming more comfortable selling and buying mobile video programmatically, per research.