What to look out for at the NewFronts: CTV and social video will shine at this week's digital upfront presentations, as both formats have grown rapidly over the past year.
YouTube TV feels Roku's heat: The two were unable to come to an agreement ahead of the end of their distribution agreement last Friday, and the results of the face-off could be an indicator for future digital-carriage scuffles.
HBO on a budget: WarnerMedia is reportedly planning to charge $9.99 per month for an ad-support version of HBO Max—that's cheaper than some tiers of Netflix but more expensive than Disney+.
Canada catches up with new self-serve tools: Bell Media and Xandr are bringing a self-serve ad platform for linear and digital TV to the Canadian market.
NHL deepens its commitment to streaming: The league signed a deal with WarnerMedia to bring more hockey content to the media company's biggest channels—TNT and TBS—as well as HBO Max.
Carriage drama, streaming now: Roku and Google are at an impasse over renewal agreements for YouTube TV and YouTube, as Roku accuses the tech behemoth of making monopolistic demands.
On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.
AT&T earnings: In its Q1 2021 earnings call this week, the telecom giant boasted HBO Max subscriber growth and increased ad revenues fueled by March Madness.
Nielsen wants to make comparisons across linear and streaming more possible: The company is rolling out "Nielsen Streaming Video Ratings" ahead of upfronts to help programmers and advertisers better understand audiences and their viewing habits.
The streaming race presses on: For the second quarter in a row, HBO Max netted the largest share of new US subscribers among the major streaming services, according to Kantar.
On today's episode, we discuss what "going back to the office" may actually mean, the dawn of “tiered-access journalism,” video safe havens for brands, possible surges in travel plans, Facebook's new video speed dating app called Sparked, why the Rubik's Cube was invented, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.
A Spanish-language media giant: Univision will acquire the content and media assets of Mexico's top broadcaster Televisa, which will likely be used to fuel the new streaming service Prende TV.
Hulu's new look: The streaming service announced a new design for the platform that aims to simplify the user experience as its content offering becomes increasingly complex.
YouTube’s play for performance ads: The platform’s new A/B testing tool for video ads does have applications for YouTube’s huge base of brand marketers, but it’ll have the most utility for the platform’s growing direct-response business.
TikTok and IPG Mediabrands tap creators: The partnership brings creators into the early stages of the campaign creation process, something that’s likely to become common as creators become even more important for short-video marketing.
Facebook continues its pivot to video
On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
In December, we published our first forecast for Pluto TV ad revenues. Pluto TV, a free streaming service operated by ViacomCBS, will receive $786.7 million in net US ad revenues in 2021, a 77.7% increase over the previous year. In 2022, Pluto TV’s net US ad revenues will surpass $1 billion annually for the first time.
YouTube eases up on its ad rules: Though advertisers may not be happy about it, the platform’s move to relax its monetization policies is likely necessary to keep creators from jumping ship.