What Pixar’s steep layoffs say about Disney’s strategy: The animation studio has had major flops in recent years, and significantly outspends competitors for smaller profits.
Comcast reveals the price for its StreamSaver bundle: The company’s cable and internet subscribers will get access to the bundle for $15 monthly in a bid to reduce churn.
Tubi’s free model attracts millions: The FAST provider now nearly matches Disney+ in US viewership.
WBD courts advertisers with ads integrated into blockbusters: The move represents the blurring lines between film and television.
Tiktok tests 60-minute video uploads: The platform signals a shift towards longer, horizontal content similar to YouTube.
Most subscription streaming services offer ad-free and ad-supported plans. After Amazon Prime Video introduced its ad plan in January, Apple TV+ became the biggest advertising holdout among streamers. Advertising holdouts have gradually accepted commercial breaks in their programming.
Disney, Fox, and WBD unveil Venu Sports: New streaming service still has hurdles to overcome before fall 2024 debut.
YouTube’s advertising and creator strategy is paying off: The company boasted significant viewer and ad spend growth at Upfronts, alongside new ad formats fueled by AI.
At Upfronts, Warner Bros. Discovery leans into streaming ad innovation: New formats include shoppable ads and contextual targeting, aiming to improve viewer experience and ad performance.
Netflix partners with NFL: The platform will be streaming live Christmas Day games to attract new subscribers—and advertisers.
Netflix to develop in-house ad platform: The streaming giant will end its Microsoft partnership to offer better targeting and analytics.
Disney will “pretty dramatically” reduce spending on linear content: Despite a streaming-first pivot, the company finds success distributing content on both linear and digital.
96% of subscription leaders in VOD, software, apps, and games are forecasting growth. They’re prioritizing customer retention and AI investments.
What do Disney, YouTube, and NBCU have in common? They’re the top 3 companies by TV usage, per Nielsen, thanks to their vast array of content.
LG Ads introduces new CTV ad formats: CMO Tony Marlow discusses ad relevance and innovative opportunities in an exclusive interview.
Prime Video hosts first upfront show: Amazon unveils a star-studded lineup of new series, movies, and sports content to attract advertisers.
Comcast launches StreamSaver: The low-cost bundle with Peacock, Netflix, and Apple TV+ is designed to attract cord-cutters. Bundling is the new cable.
On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Key exec departure reflect's Spotify's podcast pivot: The company thinks a shift to less exclusive shows and more video content is part of its future.
Warner Bros. Discovery and Disney will launch a major streaming bundle for Max, Disney+, and Hulu this summer: The strategy aims to curb subscriber churn and simplify consumer choices.