Disney, Fox, and WBD unveil Venu Sports: New streaming service still has hurdles to overcome before fall 2024 debut.
Netflix to develop in-house ad platform: The streaming giant will end its Microsoft partnership to offer better targeting and analytics.
At Upfronts, Warner Bros. Discovery leans into streaming ad innovation: New formats include shoppable ads and contextual targeting, aiming to improve viewer experience and ad performance.
Netflix partners with NFL: The platform will be streaming live Christmas Day games to attract new subscribers—and advertisers.
Disney will “pretty dramatically” reduce spending on linear content: Despite a streaming-first pivot, the company finds success distributing content on both linear and digital.
YouTube’s advertising and creator strategy is paying off: The company boasted significant viewer and ad spend growth at Upfronts, alongside new ad formats fueled by AI.
96% of subscription leaders in VOD, software, apps, and games are forecasting growth. They’re prioritizing customer retention and AI investments.
Prime Video hosts first upfront show: Amazon unveils a star-studded lineup of new series, movies, and sports content to attract advertisers.
Comcast launches StreamSaver: The low-cost bundle with Peacock, Netflix, and Apple TV+ is designed to attract cord-cutters. Bundling is the new cable.
What do Disney, YouTube, and NBCU have in common? They’re the top 3 companies by TV usage, per Nielsen, thanks to their vast array of content.
LG Ads introduces new CTV ad formats: CMO Tony Marlow discusses ad relevance and innovative opportunities in an exclusive interview.
On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Key exec departure reflect's Spotify's podcast pivot: The company thinks a shift to less exclusive shows and more video content is part of its future.
Warner Bros. Discovery and Disney will launch a major streaming bundle for Max, Disney+, and Hulu this summer: The strategy aims to curb subscriber churn and simplify consumer choices.
The NBA is the next and final major sports streaming rights battlefront: Amazon, ESPN, and WBD are fighting over fractured rights to the sports league.
Apple TV+’s revolving door of ad executives: The service’s head of marketing left after 16 months, hinting at ad-supported struggles behind the scenes.
A major rebound for Disney's streaming sector: Losses cut dramatically to $18 million, while Disney+ adds 6.3 million subscribers thanks to key partnerships.
To capture Gen Alpha’s attention, marketers can tap into their love of tablets and YouTube.
Google’s new DSP centralizes video inventory, but there’s a catch: The exchange is the only platform that hosts YouTube inventory, leaving little room to opt-out.
Paramount merger drama continues: A Sony-Apollo deal is now pitted against Skydance—and it’s unfolding during Upfronts.