Prime Video ads signal a paradigm shift: Amazon's venture reshapes the advertising landscape, elevating CTV while linear TV declines.
On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
WBD and Paramount reportedly discuss merger to enhance streaming services and compete with giants like Netflix: It's a move that could reshape the media industry.
The year of streaming price hikes: Streaming services became more expensive than ever in 2023, leading to a focus on bundles and cheaper AVOD tiers.
Adapting to consumer preferences: YouTube's new approach features longer but fewer ad breaks on connected TVs.
On today's podcast episode, we discuss what Fortnite developer Epic Games' win over Google means, whether McDonald's new restaurant brand will be a success, why women's sports worldwide are exploding right now, if video streaming bundles are inevitable, how AI rules can keep pace with AI development, who's planning to live underwater in a few years, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.
51.1% of US Snapchat users will come from Gen Z this year, according to our September 2023 forecast. TikTok is also dominated by Gen Z, with 44.7% of users coming from that age group.
A new era of transparency for Netflix: A report motivated by Hollywood strikes chronicles detailed viewership data for the streamer’s most popular shows.
Netflix’s sports strategy doesn’t involve costly rights: Rather than bid billions on streaming packages, the company is leveraging its own brand to establish live sports events.
Launch of Paramount+ with Showtime marks a new streaming era: The rebrand signifies the industry's move toward content diversity and market expansion strategies.
The platforms’ short-video craze will cool. Reels is now revenue-neutral, but reports hint that Meta is struggling to convince advertisers that Reels can drive performance.
Another sign of Disney+ and Hulu’s joint power: The combined services own more of the 100 most popular shows than any other rival, an Ampere Analysis report finds.
In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
CTV competition is good news for advertisers: The rising number of ad-supported streaming options is causing CPMs to decrease significantly.
Prime Video gets its first major advertising partner: IPG Mediabrands will get first-look access to new ad formats when Prime Video debuts ads in 2024.
Although inflation, a strong job market, and a positive economic outlook are at play, three dominant ad channels are contributing to upward US ad spend. October saw a 3.2% YoY growth for the US ad market, marking the fourth consecutive month of spending increases, according to the Standard Media Index ad market tracker.
Disney+ could add gaming and shopping, aiming to enhance user experience: A strategy to compete with Netflix and Amazon in streaming.
Disney hasn’t bought Hulu yet, but a deal is close: Disney+ how has an in-app Hulu hub, but the company may have to pay more than it would like.
What the new SAG contract means for entertainment: $1 billion in payouts and AI protections could lead studios to increase CPMs and subscription costs.