Connected TV (CTV) ad spend will exceed $30 billion in the US next year, according to our forecast. At a growth rate of 22.4% YoY, that makes CTV one of the fastest-growing ad formats we track. But where those ad dollars are coming from isn’t so simple.
32% of US adults are watching subscription video-on-demand (SVOD) services less because they are watching more on free streaming services, per a July 2023 Aluma Insights survey. For 34% of US adults, viewing behaviors across streaming services haven’t changed as a result of free streaming services.
On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.
Rising costs and channel fragmentation hurt sports engagement: Survey highlights a need to enhance discoverability and affordability.
YouTube’s anti-ad blocking campaign sparks a user outcry: The company is raising ad-free pricing in multiple markets shortly after banning ad blockers.
Amazon leaks show the power of football streaming rights: The company expects two new ad products for Thursday Night Football to bring in $100 million this year.
Disney acquires Comcast's 33% Hulu stake: The move solidifies its standing in the shifting streaming landscape.
On today's podcast episode, we discuss the ongoing antitrust trial between Google and the Department of Justice, why Google should be looking over its shoulder at Amazon, and what to make of YouTube's most recent performance. "In Other News," we talk about why Google Maps is becoming more like Search and the most important thing going on in affiliate marketing. Tune in to the discussion with our analyst Max Willens.
Netflix ad tier hits 15 million subscribers: The ad-supported subscription gained 10 million new subscribers since May thanks to password-sharing changes.
Roku posts strong Q3 revenues growth, attributes to content, ads, and new TVs: ARPU drops as losses mount, but the company remains optimistic amid streaming challenges.
Lawsuits surrounding Nokia’s $152 billion R&D-driven patent arsenal come amid job cuts and falling sales. HP’s and Amazon’s brand reputations are at stake.
Only 2.2 million Netflix subscribers play its games daily: Games could bring advantages, but high costs and long production times are a struggle.
Best Buy, TikTok take diverging approaches to live commerce: But getting viewers to tune in remains a serious challenge, regardless of whether retailers focus on education or entertainment.
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how Amazon's second Prime Day got on, how Americans feel about AI rules, and all the ways Netflix is trying to make money. Tune in to the discussion with this month's contestants: our analysts Sky Canaves, Daniel Konstantinovic, and Yory Wurmser.
The majority (65%) of US consumers say that two or three ad breaks per 1 hour of free ad-supported streaming TV (FAST) are acceptable, according to a ViewNexa survey.
Charter Spectrum blames loss of 100,000 subscriptions on Disney: A carriage fee battle between the video providers ushered in the next stage of the pivot to streaming.
YouTube's exclusive NFL stream hit by glitches: Despite prior praise, fans face buffering and pixelation during prime games.
Streaming price hikes show no signs of stopping: Apple TV+ is the latest streamer to raise prices amid demands for higher revenues.
On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.
Peacock adds subscribers in Q3, but losses continue; Streaming challenges on display as Paramount shakes up tech and product units.