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In 2022, both YouTube and TikTok captured 46 minutes of their adult US users’ attention each day, per our estimates. Netflix reigned supreme at 60 minutes daily. Time spent with TikTok will tick up every year through 2024, when it will reach 48 minutes per day, but it won’t pass Netflix anytime soon.

Revenues are the real figures streamers should worry about: After misplaced fear around subscription losses, services are being punished for slow topline growth.

Apple’s sports ambitions take a hit: YouTube TV has won NFL Sunday Ticket rights over the consumer tech giant.

Ad-supported video-on-demand (AVOD) viewing will reach more than half of the US population in 2026, up from 41.8% this year, per our forecast.

Netflix’s ad-supported tier sputters out of the gate: The plan fails to attract new users and inspires others to downgrade—but it’s early days.

Netflix’s lead in viewership over other services isn’t as large as it once was. But Netflix is still streaming’s king.

Before the pandemic, Roku, Hulu, and YouTube made up about half (45.9%) of the US connected TV (CTV) ad market. That market has expanded significantly. Despite solid US CTV ad revenue growth across all three companies, their combined share will account for around one-third of the $26.92 billion that will go to CTV in 2023.

As 2022 comes to an end, this is the data you need to kickstart 2023 for your business.

US government intensifies stance against TikTok: A permanent ban from government devices could push the public sector to further remove TikTok from devices. But some fear the service is too big to fail.

Netflix experiences growing pains as an ad platform: It misses some viewership guarantees by a mile—though it’s trying to make up for it.

WBD is licensing away some of its premium content: “Westworld” is among the shows moving to FAST channels from HBO as the company looks to pare debt.

Netflix looks to score big in gaming: Streamer increases platform offerings in hopes of luring mobile gamers as subscribers.

Streaming is resilient, but there’s still space for just a few: Despite strong subscription growth, many streamers fall short on revenues.

There were 559 original scripted TV series made in the US in 2021, according to FX Networks. That’s more than twice the number made a decade prior.

Turns out creators like consistency: YouTube Shorts’ new revenue-sharing program begins in February, but creators and publishers are already lining up.

Amazon is the latest company to copy TikTok: The retailer is adding a continuous, shoppable feed to its app to enhance product discovery and grow sales.

James Gunn will need all his Marvel know-how and a little luck to save DC’s cinematic fortunes: Billions are at stake for Warner Bros. Discovery.

We believe Netflix remains the most watched service in the world, but it is not alone at the peak.

Time spent with cable and broadcast TV is decreasing, a trend that’s been particularly pronounced over the past year. Streaming accounted for 36.9% of US time spent with TV as of September 2022, up from 27.7% in the same month in 2021, according to Nielsen. Streaming stole share from all other TV categories.

Disney+ looks to retain and expand customer base with ad tier: Lower-cost streaming option may help draw price-conscious consumers.