Netflix integrates Nielsen One Ads: Better measurement could mean clearer insights for advertisers and greater transparency.
As streaming prices ascend, focus shifts to ad-supported tiers: All eyes on maximizing ARPU versus user growth.
A Warner Bros. and DirecTV spat could hasten the shift from linear TV: The satellite service warned that CNN’s streaming offerings could violate their contract.
Drugmakers invest heavily in ads: New data highlights shift in healthcare advertising trends and channels.
Streaming services were busy increasing subscription prices. It has become more expensive to avoid advertising, which is swaying more viewers to put up with ads.
On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.
Streaming giants curb password sharing: Platforms like Disney+ enforce new rules to prioritize revenues over new user acquisition.
Studios are on the hook for an additional $233 million per year: Writers get big wins, but consumers and advertisers can expect price hikes.
YouTube follows Netflix and shutters cheap, ad-free plan: YouTube Premium Lite, a Europe-only service, will shut down on October 25.
YouTube is the most widely used free video service among US internet users of all generations, according to Kagan. Its highest saturation is among Gen Zers (82%) and millennials (78%).
What the end of the WGA strike means for streaming’s future: Pressure to boost revenues and drive down costs will force dramatic decisions.
Reduced user experience spurs ad blocker usage: YouTube retaliates, emphasizing creator compensation and potential terms of service violations.
Advertising comes to Amazon Prime Video: Amazon’s venture into streaming ads is expected, but its ad-free pricing could upset users.
The JIC presses on despite further measurement fractures: Comscore, VideoAmp, and iSpot received conditional certification from the embattled group of networks.
Integrating genAI across Echo and Fire Stick devices enhances conversational abilities and smart home functions—a consumer adoption push that could challenge ChatGPT’s dominance.
As Disney+ wrestles with subscription targets, its parent mulls a sale of ABC: The changing media climate might mean pivoting away from linear TV.
On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
The EU’s lead regulators are clamping down on Big Tech’s GDPR violations with substantial fines that could lead to more scrutiny and bans.
On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
YouTube will hit $7.36 billion in US ad revenues this year, per our forecast, compared with TikTok’s $6.19 billion. YouTube will have 236.1 million US users this year compared with TikTok’s 102.3 million.