iSpot's streaming measurement expansion enhances ad tracking: New suite offers emphasizes CTV metrics for advertisers
YouTube finds a measurement middleground with streamers: GroupM spearheaded a partnership between YouTube, NBCU, Disney, and Roku to standardize ads.
Its $3,499 Vision Pro mixed-reality headset is coming next month, and competitors are already lining up to challenge the new product category and ecosystem.
Smart TVs, robotics, AI PCs, and chips are just some of the technologies receiving upgrades as competition and innovation intensify in the tech sector.
ESPN's $920 million media rights deal with NCAA boosts value of college sports broadcasting: The deal emphasizes the growth in women's sports viewership.
Hollywood strikes are a red-letter event for video advertising: Unable to cut labor costs, streamers will likely double down on ad-supported subscription tiers.
Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.
Peloton is the latest to try out TikTok’s brand hubs: The fitness company is the second major brand to try TikTok’s innovative ad format after Disney in October.
Streaming services are raising subscription prices to nudge viewers to choose advertising plans. While striving toward profitability amid rising content costs, streaming services have prioritized ad-supported tiers, which tend to generate more revenues per user than ad-free tiers.
US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC. With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.
Ads hit Prime Video on January 29: Amazon's move to bolster ad revenues should allow it to better compete with the likes of Netflix and Disney+.
The year sports streaming hit its stride: Thursday Night Football, Sunday Ticket, and more delivered strong results for streaming services after a slow 2022.
Prime Video ads signal a paradigm shift: Amazon's venture reshapes the advertising landscape, elevating CTV while linear TV declines.
On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
WBD and Paramount reportedly discuss merger to enhance streaming services and compete with giants like Netflix: It's a move that could reshape the media industry.
The year of streaming price hikes: Streaming services became more expensive than ever in 2023, leading to a focus on bundles and cheaper AVOD tiers.
Adapting to consumer preferences: YouTube's new approach features longer but fewer ad breaks on connected TVs.
On today's podcast episode, we discuss what Fortnite developer Epic Games' win over Google means, whether McDonald's new restaurant brand will be a success, why women's sports worldwide are exploding right now, if video streaming bundles are inevitable, how AI rules can keep pace with AI development, who's planning to live underwater in a few years, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.
51.1% of US Snapchat users will come from Gen Z this year, according to our September 2023 forecast. TikTok is also dominated by Gen Z, with 44.7% of users coming from that age group.
A new era of transparency for Netflix: A report motivated by Hollywood strikes chronicles detailed viewership data for the streamer’s most popular shows.