On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Amazon Prime Video will introduce ads to its streaming content starting on January 29. The move will leverage Amazon’s existing ad business and first-party retail media data to deliver ads on video content, something the company already does on Freevee and Fire TV. Here are five charts to prepare advertisers for this change.
Netflix's ad plan grows rapidly: After a 70% quarterly increase in subscribers, more ad formats are on the way.
Despite mass layoffs, Amazon won’t pivot from video: The company laid off hundreds of employees at its video subsidiaries as it returns to pre pandemic staff levels.
Amazon’s live-streaming service plans to lay off 500 employees amid profitability struggles and surging operational costs—revealing that popularity and engagement don’t always result in profits.
Award shows still have significant linear audiences: The Golden Globes’ viewership rose 50%, but football remains the king of linear.
Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.
Netflix spent less on original content in 2023: Strikes and cost-cutting efforts resulted in a lower output, but the company is ready to spend heavily in 2024.
iSpot's streaming measurement expansion enhances ad tracking: New suite offers emphasizes CTV metrics for advertisers
YouTube finds a measurement middleground with streamers: GroupM spearheaded a partnership between YouTube, NBCU, Disney, and Roku to standardize ads.
Its $3,499 Vision Pro mixed-reality headset is coming next month, and competitors are already lining up to challenge the new product category and ecosystem.
Smart TVs, robotics, AI PCs, and chips are just some of the technologies receiving upgrades as competition and innovation intensify in the tech sector.
ESPN's $920 million media rights deal with NCAA boosts value of college sports broadcasting: The deal emphasizes the growth in women's sports viewership.
Hollywood strikes are a red-letter event for video advertising: Unable to cut labor costs, streamers will likely double down on ad-supported subscription tiers.
Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.
Peloton is the latest to try out TikTok’s brand hubs: The fitness company is the second major brand to try TikTok’s innovative ad format after Disney in October.
Streaming services are raising subscription prices to nudge viewers to choose advertising plans. While striving toward profitability amid rising content costs, streaming services have prioritized ad-supported tiers, which tend to generate more revenues per user than ad-free tiers.
US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC. With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.
Ads hit Prime Video on January 29: Amazon's move to bolster ad revenues should allow it to better compete with the likes of Netflix and Disney+.
The year sports streaming hit its stride: Thursday Night Football, Sunday Ticket, and more delivered strong results for streaming services after a slow 2022.