FAST viewership skyrocketed from 2019 to 2021. Now that these services are relatively mainstream, growth has settled down. But FAST remains one of the top-growing subcategories within the OTT ecosystem.
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Apple TV+ leads in content quality but lags in library size: A study demonstrates its high ratings—but small catalogselection hampers market growth.
NBCUniversal targets record ad revenues for Paris 2024, leveraging live streaming on Peacock: Reflects shifting focus to digital and diverse audiences in post-pandemic market.
The FCC mandates ISPs disclose true service details in clear “nutrition labels,” ensuring transparency and challenging ISPs to match their marketing claims with reality.
88,000 LG connected TVs face security risks, underscoring rising potential threats as IoT devices proliferate. Enhanced security could be a key factor for future products.
Google gets its AI footing at Cloud Next: A litany of generative announcements—including a leading AI chip—make investors happy. But will demand for the technology have staying power?
Escalating costs across technology, streaming, and online services are resulting in consumer pushback through password sharing and strategic rotation.
Paramount’s first shoppable marketing partner is Walmart: Paramount+ with Showtime announced an AI shoppable marketing partnership just ahead of Upfronts.
Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.
Uber Eats looks to short-form videos to differentiate its platform: The format could help restaurants attract attention and highlight dishes, giving it a good chance of success.
Disney lays out its timeline for password sharing: The company could see more gains than Netflix thanks to its recent addition of Hulu.
“[Cookie deprecation] is a monumental change. It has also been a long time coming,” our analyst Evelyn Mitchell-Wolf said on a recent “Meet the Analyst” webinar. The signal loss will force advertisers to shift targeting strategies, campaign measurement, and identity solutions. But other trends—programmatic transaction methods and connected TV (CTV)’s growing share of ad spend—will stay their course.
Apple is developing robots for people’s homes: It’s pushing past setbacks by repurposing R&D for a frontier technology with an uncertain commercial future.
Paramount enters exclusive merger talks with Skydance, sidelining Apollo’s bid: The media landscape could be shuffled yet again once the deal is finalized.
YouTube boosts creator income with Members Only Shorts, challenging TikTok's paywall feature: The battle for creator allegiance and platform supremacy escalates.
As the TV and streaming landscape becomes increasingly fragmented, the terms used to describe different ways to watch are multiplying. We’ve already broken down the difference between connected TV (CTV) and OTT. With subscription video-on-demand (SVOD) platforms becoming ad-supported SVODs, and ad-supported video on demand (AVOD) platforms building out free ad-supported TV (FAST) platforms, it’s difficult to keep track of what cord-cutters are actually watching. Here’s a breakdown.
US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024, per our February 2024 forecast.
Over half (51%) of US children recall seeing commercials on YouTube recently, the top platform for recognition across multiple digital channels, according to an October 2023 survey from Precise TV.
LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.