Competing platforms like YouTube and TikTok already offer this feature, and it likely won’t substantially boost the popularity of Instagram livestreaming.
4 in 10 US agency and marketing professionals have reallocated ad dollars from linear TV to spend on connected TV (CTV), according to March 2024 data by Interactive Advertising Bureau (IAB), Advertiser Perceptions, and Guideline.
Instacart expands offsite retail media capabilities with YouTube partnership: The retailer’s first-party data will power shoppable ads for CPG brands
Netflix gets its first foothold in experiential retail: The streamer announced two “Netflix House” locations at malls in Dallas and Pennsylvania.
Asia-Pacific is key to TikTok’s growth thanks to its expanding number of users, swelling middle class, and friendlier political environment. Which countries are leading the way, and how will TikTok continue its growth?
Netflix’s US ad revenues per ad-supported viewer will fall from $70.44 this year to $59.67 by 2026, according to our forecast.
In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Using human employees to moderate its new notes feature could make the system more accurate than that of X, but will be less cost-efficient.
How streaming services are adapting to Amazon’s shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.
Netflix games may not have much of a future: An executive departure leaves the company’s struggling games division without a direction.
Virtual influencers emerge: AI creators mirror celebrity engagement rates, though human creators maintain deeper audience connections and authenticity.
On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.
Several providers recently increased subscription rates, and this requirement may lead to a further price hike for users.
Max raises ad-free plan prices: Subscribers could trade down to ad-supported tiers, which are more profitable for streamers.
Half a billion in cost-cutting measures: That’s part of the path forward at Paramount—and a potential streaming joint venture to boot.
YouTube intensifies its ad-blocker crackdown: While the change is unpopular with users, YouTube is seeing strong ad and subscription revenue growth.
On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and vice president of content Paul Verna.
Venu Sports’ potential for disruption comes into clearer view: Nearly 60% of consumers say they’d sign up for the service at a price of $35-40 per month.
This year, 78.3% of people in the US will be digital video viewers, per our February 2024 forecast. With US adults splitting time between streaming platforms and social video, marketers need to understand how to reach viewers in both places. This can be difficult as ad spend and content creation trends shift. Here are five charts to turn the volume up on your digital video marketing strategy.
Ad-supported streaming surges: Major platforms embrace ads as price hikes drive subscribers to more cost-effective options.