Netflix games may not have much of a future: An executive departure leaves the company’s struggling games division without a direction.
Virtual influencers emerge: AI creators mirror celebrity engagement rates, though human creators maintain deeper audience connections and authenticity.
On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.
Several providers recently increased subscription rates, and this requirement may lead to a further price hike for users.
Max raises ad-free plan prices: Subscribers could trade down to ad-supported tiers, which are more profitable for streamers.
Half a billion in cost-cutting measures: That’s part of the path forward at Paramount—and a potential streaming joint venture to boot.
On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and vice president of content Paul Verna.
YouTube intensifies its ad-blocker crackdown: While the change is unpopular with users, YouTube is seeing strong ad and subscription revenue growth.
Venu Sports’ potential for disruption comes into clearer view: Nearly 60% of consumers say they’d sign up for the service at a price of $35-40 per month.
This year, 78.3% of people in the US will be digital video viewers, per our February 2024 forecast. With US adults splitting time between streaming platforms and social video, marketers need to understand how to reach viewers in both places. This can be difficult as ad spend and content creation trends shift. Here are five charts to turn the volume up on your digital video marketing strategy.
Ad-supported streaming surges: Major platforms embrace ads as price hikes drive subscribers to more cost-effective options.
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
What Pixar’s steep layoffs say about Disney’s strategy: The animation studio has had major flops in recent years, and significantly outspends competitors for smaller profits.
Comcast reveals the price for its StreamSaver bundle: The company’s cable and internet subscribers will get access to the bundle for $15 monthly in a bid to reduce churn.
Tubi’s free model attracts millions: The FAST provider now nearly matches Disney+ in US viewership.
WBD courts advertisers with ads integrated into blockbusters: The move represents the blurring lines between film and television.
Tiktok tests 60-minute video uploads: The platform signals a shift towards longer, horizontal content similar to YouTube.
Most subscription streaming services offer ad-free and ad-supported plans. After Amazon Prime Video introduced its ad plan in January, Apple TV+ became the biggest advertising holdout among streamers. Advertising holdouts have gradually accepted commercial breaks in their programming.
Disney, Fox, and WBD unveil Venu Sports: New streaming service still has hurdles to overcome before fall 2024 debut.
YouTube’s advertising and creator strategy is paying off: The company boasted significant viewer and ad spend growth at Upfronts, alongside new ad formats fueled by AI.