Amazon merchants could give it a leg up in the AVOD race: The company has offered to fund ad production for brands that buy at least $15,000 in video commitments.
Netflix's Q3 success: Surpassing Wall Street's estimates, the company reports record-breaking subscriber additions and strong earnings amid industry challenges.
ByteDance's CapCut dives into the business sector: The popular app is introducing AI-driven tools to help content marketers.
The Chinese search giant unveiled Ernie 4.0, an AI marketing tool rivaling Adobe and Canva. This places China on the global AI map, though Ernie’s capabilities still need to be assessed.
Teens now prefer YouTube over Netflix for daily video time: Piper Sandler's biannual survey highlights shifting streaming habits.
TikTok’s premium ad placements get Disney’s stamp of approval: The app will host a monthlong Disney content hub.
Netflix continues its gaming push, but troubles lie ahead: The company is focusing on small games based on popular IP while it gets its bearings.
YouTube CEO emphasizes NFL focus: NBA rights are not an immediate priority despite looming contracts fight.
Hollywood strikes rage on, dimming the outlook for streamers: Talks between SAG-AFTRA and studios break down, making it less likely that streamers will have content in time for 2024 Upfronts.
JCPenney spends on sports streaming, citing lack of scripted content: Ad deals with Apple and Amazon are a sign that Hollywood strikes are influencing ad spending.
Ad-supported streaming grows: With rising subscription costs, many US adults are turning to FASTs; traditional streaming and TV services face consumption cuts.
Paramount selects iSpot for advanced ad metrics: The deal is part of advertisers’ demand for greater transparency and precise measurement across linear and streaming properties
Utah sues TikTok, claiming it’s exploiting children via its addictive features. Concern grows over mental health and surveillance fears, and mounting scrutiny could accelerate TikTok bans.
On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify’s app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.
Retailers hold firm on live shopping despite sluggish US adoption: TikTok Shop made the format a cornerstone of its ecommerce strategy, while Macy’s and Poshmark see early progress.
On today's podcast episode, we discuss a digital out-of-home (OOH) TikTok initiative, whether OOH ads have actually bounced back, and what we expect to see from in-store retail media. "In Other News," we talk about YouTube experimenting with longer but less frequent ad breaks and whether consumers are finally bumping up against a video streaming ceiling. Tune in to the discussion with our analyst Ross Benes.
Netflix integrates Nielsen One Ads: Better measurement could mean clearer insights for advertisers and greater transparency.
As streaming prices ascend, focus shifts to ad-supported tiers: All eyes on maximizing ARPU versus user growth.
A Warner Bros. and DirecTV spat could hasten the shift from linear TV: The satellite service warned that CNN’s streaming offerings could violate their contract.
Drugmakers invest heavily in ads: New data highlights shift in healthcare advertising trends and channels.