YouTube Shorts views get redefined: Starting March 31, every play counts as a view—but only “engaged views” will determine monetization and deeper insight.
India’s growing importance as an ad market: The world’s most populous country is seeing major shifts in time spent with media as competition ramps up.
European streaming platform DAZN will spend more on sports rights than any other service worldwide, per February 2025 data from Ampere Analysis.
TikTok videos over 60 seconds perform best, study finds: The shift requires advertisers to rethink their short-form video strategy to meet consumers where they are.
Substack vies for video content: While video use on the platform is growing, Substack has a long way to go—and risks alienating its core base.
While Apple TV+ lost money, Services revenue hit $96.2 billion in 2024—showing Apple’s broader ecosystem is carrying the weight of its content ambitions.
New pre-home- screen video ads are sparking backlash as Roku’s monetization push clashes with users’ expectations for a paid device experience.
Major creators will hold event to vie for YouTube ad dollars: The Spotter Showcase will unveil crucial data and content slates to draw marketers away from traditional TV.
Advertisers are discovering new value in niche women’s sports: NCAA volleyball, gymnastics, and lacrosse offer passionate audiences, low ad clutter, and high engagement, per EDO.
Meta’s new Stories payout model drops view minimums, aiming to reengage influencers and win back young users.
Spotify keeps Bill Simmons on board: The Ringer founder extends his contract as Spotify pivots toward video podcasting and sustainable ad-driven content.
FAST streaming is growing fast: The number of active channels has nearly doubled in several key markets, with the US showing the most growth, but user experience remains key.
YouTube to auto-send “yellow icon” videos for manual review: The change aims to improve overall ad suitability.
Disney’s “content everywhere” strategy, broken down: The company is working to maintain advertising dominance by capitalizing on live events.
Everyone from big brands to independent marketers is expected to be comfortable with short-form video creation. But for those who have not worked as creators or have more experience with long-form video, it’s difficult to know where to start.
Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.
Netflix sells out WWE Raw sponsorships: Ad inventory is booked for months, proving brands see value in wrestling.
On today’s podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.
Twitch expands sponsorship opportunities: While the change might attract creators, whether brands will buy in is debatable.
The new Premium Lite tier ditches extras like offline downloads but could lure budget-conscious users—challenging traditional streamers and YouTube’s own Premium model.