Thursday Night Football expected to reach a smaller audience on Amazon: Still, the retailer’s media network could produce a win for advertisers.
TikTok’s search and advertising opportunities: The popular social video service is quickly surpassing the user engagement of search engines and apps. How can businesses take advantage of TikTok’s growth?
For once, Apple is playing from behind: Its deal with Futuro could help both its podcasts and TV units, two areas where it’s trailing other players.
TikTok’s growth could be stifled by ties to China: Intense demand and repeated scandals have the company twisted in a knot.
Disney+ gets out in front of Netflix: When it comes to launching and announcing pricing for its ad-supported tier, that is.
On today's episode, we discuss why Spotify is cautiously optimistic, the potential of video podcasts, and whether TikTok Music could be the next big podcast app. "In Other News," we talk about why people buy smart speakers and how crucial gaming is for Netflix's future. Tune in to the discussion with our analyst Daniel Konstantinovic and senior account director Michael Civins.
Among US companies investing in digital video advertising, the share that did so exclusively on YouTube increased from 47% in Q4 2021 to 60% in Q1 2022, for a total of roughly 9,300 companies in the US.
HBO Max’s reputation is at risk: Cost-cutting moves from the debt-ridden company have consumers worried about the streamer’s future.
Ditching Netflix to pay for groceries: Consumers in the US and UK show a willingness to cut back on media and retail subscriptions as the cost of living skyrockets.
The timing for the unified HBO Max-Discovery+ platform just got clearer: Warner Bros. Discovery announced its ambitious global launch plan through 2024.
What’s next for TikTok? The social video behemoth could be expanding into music streaming services to challenge Spotify and Apple Music. We look at other tech segments ripe for a TikTok takeover.
Co-exclusive streaming rights could become a trend: Hulu and HBO Max will both be offering “Abbott Elementary” to subscribers.
CTV spend will see a downturn after Roku’s Q2: Months of macroeconomic pains and murky CTV credibility hurt the sector’s ad spend.
Peacock looks to the fall to boost subscriber numbers: The company promised a strong rest of the year after subscriptions stalled in Q2.
On today's episode, we discuss the most pressing questions related to Netflix: did its earnings present a glass-half-full or glass-half-empty picture, what to make of this new timeline for its ad-supported tier, and does the company have more Netflix-specific or industry-wide problems? "In Other News," we talk about Nielsen ONE's YouTube measurement capabilities and which streamers consumers are debating saying goodbye to next. Tune in to the discussion with our analyst Ross Benes.
AI reads the operating room: Surgeries may soon be under AI surveillance as startup Theator expands its video analytics to operating rooms. It could yield helpful insights as well as controversy.
There’s no going back to the old Instagram: Video and shopping are the app’s future no matter how much users complain.
Hulu prioritizes brand relationships over politics: Streamers aren’t bound by the same regulations as linear TV, which allows them to shirk political ads.
Advertisers use a different strategy on YouTube than on other digital video platforms. In Q1 2022, more than 40% of US video ads on the Alphabet-owned platform were post-rolls, and almost 30% were mid-roll ads. On other video platforms, 97% played before video content.
Inflation could be causing streaming subscription fatigue: Two new studies shed light on consumers’ changing preferences.