Paramount Plus sees potential as a family streaming service: The service is launching new kids profiles alongside Nickelodeon content to try and reduce churn.
Amid global bans and escalating regulatory scrutiny, ByteDance may shut down TikTok in the US rather than sell—even if it loses out on significant revenue
On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic.
Instagram could be the biggest beneficiary of a TikTok ban: Our industry KPI data found that Instagram has a comparable reach to TikTok among the largest accounts.
Netflix dispels rumors of reduced film output, pledges diversified 2024 content lineup: Co-CEO Sarandos outlines strategy, including AI and live events.
It’s challenging the US divestiture law, citing First Amendment rights, as it faces a potential ban that could push users to rival platforms. Read online
Serial churning is on the rise: Data and commentary from Antenna and Deloitte reveal that price increases are part of the problem.
Netflix is building an ad business to diversify its revenue streams.
254.2 million people in the US will watch OTT video this year, per our February 2024 forecast. YouTube is close behind, with 241.8 million people watching on the platform.
Marketers need a vertical video ad strategy for YouTube Shorts to reach the 164.5 million US viewers that will use the platform this year, per our forecast. Much of what works on TikTok will work on Shorts because the platforms are so similar. But because a lot of YouTube creators are used to longform, they may need some guidance. Here are some of YouTube’s own best practices for Shorts ads from its ABCDs of effective video ads guide.
A guide to everything seen (and overheard) at POSSIBLE to help you determine if it's worth putting in your 2025 budget.
Lawmakers raise the alarm on Disney, Fox, and WBD’s sports service: A House and DoJ inquiry into antitrust concerns could make Upfront deals tricky.
Netflix exceeds Q1 forecasts with strong earnings and subscriber growth: Shifts reporting focus from subscriber numbers to revenue and engagement starting 2025.
Global opportunities in mobile apps: By 2030, global spending on mobile apps may reach $2 trillion. Non-gaming apps are outpacing gaming apps by revenues as AI and regulations reshape the market. Read online
Prime Video users aren’t finishing shows: The streaming service has a messy catalog that is strangely labeled and missing episodes, internal documents show.
Disney to add 24/7 FAST channels to mimic cable experience: The company is tapping into a growing streaming trend that could revitalize struggling shows.
Allegations of a former TikTok data scientist may renew concerns that US data was shared with Chinese parent.
More eyeballs = more sales: That’s why Amazon launched an “Amazon Live” shopping channel on Prime Video and Freevee and added a mobile integration to buy the featured items.
FAST viewership skyrocketed from 2019 to 2021. Now that these services are relatively mainstream, growth has settled down. But FAST remains one of the top-growing subcategories within the OTT ecosystem.
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.