On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.
Canada’s new legislation could hurt digital entertainment players: If it becomes law, Bill C-11 would harm Netflix and TikTok, among others—and be difficult to enforce.
Clean rooms are becoming critical to the fortunes of Big Media: Snowflake’s new solution with OpenAP demonstrates the importance of first-party data.
Among major streaming video platforms, Peacock is the one where US subscribers are most likely to have the ad-supported version. Just 20% of Peacock subscribers shell out for the ad-free tier.
Audio and video streaming habits are being hit by economic concerns: UK consumers feel that one of the two is more important to hold onto than the other.
VideoAmp turns its attention to Hispanic viewers: A new partnership with TelevisaUnivision could help it claim even more of the measurement market.
Brands shouldn’t shy away from foreign soccer partnerships: Brands only used up 5% of soccer’s $1.8 billion digital ad inventory.
Not every TikTok feature works for Reels: Meta is bringing yet more features from its rival video app to Instagram, but it isn’t so simple.
Warner Bros. Discovery cuts costs and preps for advertising cool-off: The media giant is slashing 1,000 jobs from its global ad sales team.
Netflix believes in coopetition: It’s turning to competitors Roku and Comcast to help facilitate its ad-supported tier.
Peacock offers free movie ticket or rental to market subscription plans: Promo leverages corporate assets to try to convert free-tier customers into paid ones.
On today's episode, we discuss the current diagnosis of Netflix—are their best days behind them, what will they need to do to keep the competition at bay, and what should we make of the rumored acquisition of Roku. "In Other News," we talk about YouTube making it easier to interact with the app on connected TVs (CTVs) and the prospect of its new frequency-capping solution. Tune in to the discussion with our analyst Ross Benes.
Those waiting for a bid from Amazon are going to hear crickets: The digital giant won’t pay up to $7.7 billion to win streaming rights for Indian Premier League cricket matches.
Olympus develops virtual collaboration platform for digital health: Leveraging video, AI, and collaboration tech can bring remote experts into procedure rooms and facilitate remote medical training for more successful treatments.
Netflix and Roku are the right match at the wrong time: A rumored merger makes sense on the surface, but not in the current landscape.
On today's episode, we discuss how close Disney+, HBO Max, Paramount+, and Peacock are to catching up with Netflix. "In Other News," we talk about the biggest takeaways from this year's upfronts and NewFronts events and how much waste is taking place in linear TV ads. Tune in to the discussion with our analyst Ross Benes.
Formula One is the latest target of US streamers: Several platforms are bidding for exclusive US broadcasting rights.
Most YouTube viewers watch content on TV screens: The platform is leaning into that growing audience with quality-of-life features for TV apps.
Upfront spending is flowing toward streaming services. Upfront CTV ad spending will grow by 34.6% to $6.41 billion this year. For context, that’s about how much we had predicted in our inaugural forecast would be spent on total CTV advertising in 2019.