Peacock reduced losses, gained subscribers in Q1: The successes indicate that the streaming platform could become more enticing for advertisers.
Multiview, voice replies, and AI music tools mark YouTube’s pivot from mobile-first to TV-native and raise the bar for creators and advertisers alike.
Max adds new paid sharing feature with profile transfer tools: As inflation rises, Max bets on flexibility over price hikes to reduce churn and increase retention.
YouTube’s journey from zoo clip to video empire: A short upload about elephants was the starting domino in the rise of the internet’s most powerful platform.
CTV ads reach less than 20% of households: The findings indicate that advertisers need a more strategic approach to capitalize on CTV’s massive potential.
Updates to YouTube’s “Inspiration” tab: The changes will allow videos to be transferred from TikTok are part of YouTube’s push to secure marketing dollars.
In light of rising watch time on YouTube and a booming podcast ad market, video podcasts could be Netflix’s next frontier for new content.
Podcast ad revenues surpassed $2 billion in 2024: As revenues maintain consistent growth, advertisers must tap in to meet audiences where they’re at.
CTV ad spending to grow 16.8% in 2025: While economic uncertainty and an increasingly fragmented ecosystem remain concerns, CTV promises success.
Netflix Q1 proves its resilience amid economic volatility: Strong revenue growth is setting the company up to weather uncertainty.
YouTube ad growth is strong, but concentrated funding and economic uncertainty mean only the most distinct startups may thrive.
YouTube’s Shorts push favors quick hits over deep engagement, leaving influencers to balance reach with revenue in an uncertain ad economy.
As TikTok sits in limbo, ByteDance bets on Seed-Thinking-v1.5, a smarter reasoning model, to carve out a distinct place in a crowded, high-stakes LLM market.
With TikTok in limbo, Neptune is pitching itself as a mental-health-conscious, creator-first alternative, but it’ll need more than good vibes to scale
Reward-based video ads are increasingly effective at reaching younger consumers, particularly those who play games.
Samsung Ads expands its partnership with Magnite: The integration of Magnite Access boosts audience targeting and global campaign agility across Samsung TV Plus.
Disney’s ad-supported automated inventory goes global: The move unlocks new opportunities for advertisers to capitalize on Disney’s massive reach.
VideoAmp gains on Nielsen, partners with Televisa: The company’s Upfront event highlighted the major changes across the measurement landscape.
Vimeo Streaming empowers creators with subscription tools: The platform helps monetize video content through branded apps, AI tools, and flexible pricing.
Netflix, Patreon explore podcast potential: As competition in the podcast space heats up, brands are looking for unique value propositions to draw audiences.