Video
Though Netflix had an overall stellar 2020, it was a rollercoaster: More than two-thirds of its new subscribers were added in H1 2020, only for net subscriber additions to fall to just 2.2 million in Q3 2020.
NBCUniversal will sunset NBCSN and add sports to USA Network: The move should help it to bolster an already valuable network and eliminate one that underperforms, as it reimagines what its sports and entertainment slate looks like.
US in-app video ad spending will rebound in 2021, bolstered by social media advertising
Jan 22, 2021*Social networks will boost US mobile video ad spending this year.* In-app video advertising on platforms like Instagram and Snapchat was the main driver of growth, with new YouTube and Roku ad inventory helping, too.
Netflix’s massive 2020 subscriber gains cement its position as a streaming staple, but growth will even out this year
Jan 21, 2021Netflix holds on to the streaming wars crown. Despite decelerating growth expected through 2024, a nearly 37 million subscriber gain in 2020 will keep the streaming service on top for years to come.
Revolt TV brings more diversity to streaming: The new ad-supported streaming service will focus on Black culture, capitalizing on high demand for diversity in media.
Univision dives into the streaming market: Spanish-language broadcaster Univision will launch a free ad-supported streaming service this quarter, building on its YouTube presence to extend further into digital video.
eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses some big questions heading into 2021: What kind of traditional media rebound do we expect, will there be a tidal wave of pent-up demand, and how has the customer journey changed forever? She then talks about the implications of IAC spinning off Vimeo, whether we have already given up on privacy, and Amazon Marketing Cloud (AMC) opening a public beta.
Quibi’s content is making a comeback, for Roku
Jan 11, 2021Roku will bring Quibi’s content to its 100 million US users, an audience much larger than Quibi ever had access to during its brief run
US Netflix subscription revenues will surpass $15 billion by 2024, but its market share is decreasing
Jan 8, 2021Netflix will continue growing strongly even as its share of the streaming market decreases—but that's just a sign that the market is growing fast enough to accommodate both Netflix and its competitors.
Never in the past two decades of social media history have the features, ad formats, and other business initiatives of the four major social platforms looked as similar as they do today.
Breaking down Netflix's 2020, YouTube's shoppable videos, and Peacock streams WWE Network
Jan 27, 2021eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.
YouTube advertising, the ViacomCBS/Hulu deal, Discovery+ content, and cord-cutting in 2021
Jan 25, 2021eMarketer senior analyst at Insider Intelligence Audrey Schomer discusses important considerations when advertising on YouTube, the significance of Hulu's deal with ViacomCBS, whether there's a space in streaming land for Discovery+, and what cord-cutting will look like in 2021.
Paramount+ prepares for launch: ViacomCBS has kicked off a 13-week marketing campaign to promote its new streaming service, as ad spending around streaming continues to grow in 2021.
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Jan 15, 2021eMarketer research analyst Mariel Soto Reyes and principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss the future of short-form video, HBO Max's release structure experiment, a new service to streamline streaming, how the pandemic affected computer usage, why Apple wants in on cars, what actually happens when you experience déjà vu, and more.
Nielsen will measure on-demand films, cementing the format’s place in the digital video landscape
Jan 15, 2021Nielsen to provide measurements of on-demand film releases: The company’s new measurement service aims to capture the spike in straight-to-streaming films, legitimizing a format that's been a lifeline for media companies.
Pandemic accelerates livestreaming growth in China: The format will grow rapidly at 10.6% in 2021, driven by social apps and ecommerce livestreams.
Struum, a subscription bundle focused on niche streaming services, will launch this spring and, as the streaming market grows ever more saturated, will probably be the first of many.
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Jan 8, 2021eMarketer senior analyst Ross Benes, principal analyst Mark Dolliver, and junior analyst at Insider Intelligence Blake Droesch discuss Disney+'s price increase and content slate, Amazon's foray into healthcare, whether mothers are actually moving over to TikTok, if co-viewing is here to stay, whether Amazon can draw NFL fans with an exclusive stream, how to easily get people to agree with an essay, and more.
Global OTT subscriptions will grow 65% to nearly 2 billion by 2025, likely the result of companies’ international growth strategies and an acceleration of streaming uptake.
Discovery launched its streaming service this week in the US, with big plans for international expansion
Jan 5, 2021Discovery+ hits multiple streaming markets this year and Discovery is betting its exclusive Olympics coverage in Europe will be key to subscriber growth.
