YouTube nears top spot in media revenue: The video giant is expected to overtake Disney (excluding parks), leading the global media industry.
Samsung GameBreaks turns ads into games: A new CTV ad unit lifts brand recall by 53% and signals a shift toward high-engagement, opt-in formats.
Variable notification frequency comes to YouTube: The test could help brands reach audiences and drive purchase decisions—but will require them to adapt.
Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities—and draw attention from YouTube.
By integrating iSpot’s tools, Paramount aims to attract ad dollars with sharper data on purchases, attention, and campaign impact across TV and streaming.
Original content still drives growth: “Adolescence” proves Netflix can win with high-quality dramas that spark cultural conversation and dominate viewer engagement.
YouTube Shorts views get redefined: Starting March 31, every play counts as a view—but only “engaged views” will determine monetization and deeper insight.
India’s growing importance as an ad market: The world’s most populous country is seeing major shifts in time spent with media as competition ramps up.
European streaming platform DAZN will spend more on sports rights than any other service worldwide, per February 2025 data from Ampere Analysis.
TikTok videos over 60 seconds perform best, study finds: The shift requires advertisers to rethink their short-form video strategy to meet consumers where they are.
Substack vies for video content: While video use on the platform is growing, Substack has a long way to go—and risks alienating its core base.
While Apple TV+ lost money, Services revenue hit $96.2 billion in 2024—showing Apple’s broader ecosystem is carrying the weight of its content ambitions.
New pre-home- screen video ads are sparking backlash as Roku’s monetization push clashes with users’ expectations for a paid device experience.
Major creators will hold event to vie for YouTube ad dollars: The Spotter Showcase will unveil crucial data and content slates to draw marketers away from traditional TV.
Advertisers are discovering new value in niche women’s sports: NCAA volleyball, gymnastics, and lacrosse offer passionate audiences, low ad clutter, and high engagement, per EDO.
Meta’s new Stories payout model drops view minimums, aiming to reengage influencers and win back young users.
Spotify keeps Bill Simmons on board: The Ringer founder extends his contract as Spotify pivots toward video podcasting and sustainable ad-driven content.
FAST streaming is growing fast: The number of active channels has nearly doubled in several key markets, with the US showing the most growth, but user experience remains key.
YouTube to auto-send “yellow icon” videos for manual review: The change aims to improve overall ad suitability.
Disney’s “content everywhere” strategy, broken down: The company is working to maintain advertising dominance by capitalizing on live events.