eMarketer junior analyst Blake Droesch and principal analyst Nicole Perrin talk about the varying positions that the major social platforms have taken on political advertising. They also discuss early reactions toward Disney+, TikTok influencers and a new community hub feature from Tumblr.
eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to talk about whether the internet is broken, HBO's Max's strategy, NBCUniversal centralizing ads, the revival of a classic device and more.
The Weekly Listen: The Ad Industry’s Problem, Google Buys Fitbit, Video Streaming Marketing Strategies Nov 8
eMarketer principal analysts Nicole Perrin and Yory Wurmser join vice president of content studio Paul Verna to chat about whether the ad industry has a fundamental problem, a possible solution for the struggling newspaper business, marketing strategies of the latest video streaming platforms, how to make parts of your car invisible and more.
eMarketer senior analyst Paul Briggs and analyst Ross Benes agree on many things, but NOT Netflix’s plans for 2020. Will the streaming platform stick to its subscription guns or finally adopt advertising? Hear their opposing viewpoints on this topic.
The Weekly Listen: Creating Online Communities, Snapchat Q3 Earnings and Video Streaming Giant Tactics Oct 25
eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst Blake Droesch discuss how moderation plays into online communities, analyze Snapchat’s Q3 results and shed light on how streaming services are gearing up for the next front in the streaming wars.
Though Netflix increased the cost of its subscriptions worldwide, the price hikes didn't have an equal effect everywhere. While much has been written about the company’s loss of US customers in Q2 due to costlier subscriptions, we estimate that Netflix’s viewership growth in Latin America will remain strong.
eMarketer principal analysts Nicole Perrin and Jillian Ryan explain how email is changing in usage, measurement and personalization. They also discuss Netflix Q3 earnings, how companies struggle to top Google's search results and what matters to consumers when buying a new smartphone.
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.
So much of the world is accessing video primarily via mobile, as the devices take varying levels of precedence around the world. In our latest global reports collection, we take an in-depth look at usage patterns in specific regions.
eMarketer vice president of content studio Paul Verna breaks down the cutthroat streaming video service landscape, time spent with TV vs. video, Food Network’s new video subscription service and how to measure esports audiences.
eMarketer sales executive Michael Bruckenthal, midmarket account manager Brandon Galindo and principal analyst Nicole Perrin discuss initial reactions to Google's new cloud-based gaming service Stadia. Then vice president of content studio Paul Verna talks about the effects of Hulu's price hike, why Spotify is recommending podcasts and Amazon's agenda for its new free music streaming service.
eMarketer junior analysts Blake Droesch and Lucy Koch join principal analyst Jillian Ryan to discuss whether companies still need a traditional CMO. What are the new responsibilities of the new CMO, and what can they do to thrive? Jillian, Blake and Lucy also talk about the smartphone shipment rebound and whether people prefer to watch the same content separately, or different content together.
eMarketer junior forecasting analyst Nazmul Islam explores our recently adjusted ad spending figures for YouTube, including how the platform has weathered brand-safety concerns.
eMarketer senior forecasting analyst Cindy Liu shares our recent ad spend estimates for Hulu and the factors behind our recent forecast revision.
eMarketer senior forecasting analyst Cindy Liu discusses our recent forecast revisions for Roku’s ad business.
eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom share their takeaways on Netflix’s latest earnings report—the company’s last before a wave of competitors is expected to reshape the market. They also discuss Q3 video trends and eMarketer’s first-ever connected TV advertising forecast.
eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss why companies are abandoning Facebook's cryptocurrency, AMC Theaters' recent foray into the streaming wars, younger viewers' preference for Netflix vs. YouTube and more.
eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video platforms streaming fashion shows, why Away wants to be a travel company and more.
The battle to maintain licensing rights for high-profile shows is intensifying. Chad Mumm, senior vice president and head of entertainment for Vox Media Studios, spoke with eMarketer about how the business of video content licensing is evolving.
As part of an upcoming series of reports on video trends across the world, we published new India forecasts for digital video viewers, subscription over-the-top users, Netflix viewers, and YouTube viewers.