Warner Bros. Discovery could use its size to boost ad costs: Media powerhouse seeking higher prices for its content in initial upfront talks.
Nielsen tries to modernize with new tools: The measurement giant is focusing on “bingeable” shows to inform licensing and production decisions.
Nielsen avoided the death knell during upfronts: Competitors are emerging, but the measurement company still has time to prove its new alternatives can compete.
Sony’s service game push could be good for advertisers: The lucrative model could be a platform for its rumored ad program
While traditional TV ad spending will struggle for growth in the coming years, digital video will not. A portion of digital video spend will go to the nascent CTV space, but traditional broadcasters are also developing their own streaming services (with BVOD ad spend rising at a far faster rate than traditional TV spend). Overall, the advertising opportunity for CTV remains small.
Livestream platforms score funding as investors remain bullish on social commerce: Firework and buywith bag millions in financing as livestream shopping events go mainstream.
This year, TikTok will surpass YouTube in terms of time spent by their respective adult users in the US. The short-video app will see 45.8 minutes per day from its average adult user, edging out YouTube, at 45.6 minutes.
Netflix layoffs are a warning sign for Big Tech: Losing trillions of dollars in value, Big Tech is pausing investments and new hires, which could slow momentum for tech startups.
Netflix’s spending changes are affecting its brand: Fallout from layoffs and difficulty producing hits are forcing the streamer to reexamine its image.
Apple, Netflix woo $490 billion market: Both companies announce new features in honor of Global Accessibility Awareness Day (May 19).
Content edits aren’t off limits for brand safety: Disney+ has removed several controversial scenes and lines from content as it ramps up its ad launch.
Rising costs and economic uncertainty are contributing to a reconsideration of streaming’s future. Streaming services are under pressure to attract consumers and retain them, all while inching toward profitability.
Netflix is playing catchup with its younger competitors: The platform began building livestream capabilities while competitors launch completed products.
Disney’s ad strategy prioritizes scarcity: Disney+ promises to run few ads and avoid targeting children entirely.
Affordability and exclusivity give Disney+ an edge: The relative streaming newcomer is enjoying success thanks to bundling and blockbuster content.
Netflix speeds up its ad rollout, but uncertainty still swirls: An internal note shows Netflix preempting concerns that rushed ads could harm its brand.
Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.
Apple wants a bigger slice of the digital ad pie: The tech giant is reexamining its services category for more streaming and advertising opportunities.
Franchise films carried AMC through the first quarter: A slew of superhero films boosted AMC ticket sales despite a COVID-19 surge
The recent influx of premium streaming services is changing the way people access movies and TV shows. In the US, 18% of US paid video subscribers purchase just one streaming service, down 17 percentage points from 2019. By contrast, 35% currently pay for four or more services, up 24 percentage points from three years ago.