CNN restructuring focuses on FAST and digital subscriptions: The news agency is laying off 100 employees and hoping to capitalize on growing media trends.
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including how AI messaging will change, when Venu Sports will actually launch, and more. Tune in to the discussion with analyst Ross Benes and director of Briefings Jeremy Goldman.
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including some new flavors of bundling we can expect to see, how Apple's AI offering will impact the app ecosystem, and more. Tune in to the discussion with vice president of content Paul Verna and analyst Yory Wurmser.
Can Tubi break into a tight UK streaming market? The Fox-owned service launched in the UK last week hoping to capitalize on a turn toward cheaper streaming options.
A Canadian streaming revenue tax could see costs passed to consumers, advertisers: The industry has a strong argument for blocking a proposed 5% levy on revenues.
MBC's Shahid leads MENA streaming market: The service is outpacing Netflix and Starz Play Arabia with 22% share and 4.8 million subscribers.
At long last, Paramount merges with Skydance Media: The megadeal brings new leadership and aims to revitalize the struggling media company.
Despicable Me 4 opens strong and Inside Out 2 maintains momentum: Meanwhile, Deadpool & Wolverine is set for a record-breaking debut.
Netflix phases out Basic plan amid ad-supported regrets: The company’s approach to lifting ad-tier subs puts it far behind Amazon.
Streaming giants explore merger: Paramount+ and Warner Bros. Discovery's Max consider joining forces to pay rising content costs and boost profitability.
YouTube's US TV share reaches record 9.7% in May: The platforms surpasses Netflix and dominates streaming’s market share with nearly 25%.
The number of LGBTQ+ consumers in the US is growing, and they seek authentic inclusivity from brands trying to reach them.
Netflix and Microsoft renew their vows: The streamer is hoping Microsoft can help it tap into high demand for CTV ad space as it struggles in Amazon’s shadow.
Paramount streaming gets more expensive as Skydance merger evaporates: The company is raising prices as it looks to recoup $500 million in costs.
Netflix with ads is trailing streaming rivals: The service is struggling to compete with recent entrant Amazon and has lowered CPMs.
Formula One and Amazon strike an AI partnership: Amazon’s AI deal with the NFL has attracted interest from F1, and its streaming rights will soon be up for grabs.
YouTube looks for wiggle room in AppTrackingTransparency: The platform is hoping to reverse opt-out decisions made years ago with new pop-ups.
Competing platforms like YouTube and TikTok already offer this feature, and it likely won’t substantially boost the popularity of Instagram livestreaming.
4 in 10 US agency and marketing professionals have reallocated ad dollars from linear TV to spend on connected TV (CTV), according to March 2024 data by Interactive Advertising Bureau (IAB), Advertiser Perceptions, and Guideline.
Netflix gets its first foothold in experiential retail: The streamer announced two “Netflix House” locations at malls in Dallas and Pennsylvania.