We know more about Netflix’s advertising strategy: Are $65 CPMs too pricey in an uncertain economy?
Disney looks to emulate Amazon with membership offering: The entertainment giant could also advance its flywheel by introducing in-app commerce for Disney+ and improving cross-selling opportunities.
Netflix’s ad-supported tier should cost $7 to $9: As questions are being answered, new ones are being asked about the customer experience.
On today's episode, we discuss what to make of HBO Max merging with Discovery+, Apple TV+'s content push, and Peacock's recent struggles. "In Other News," we talk about the significance of the Big Ten's latest media rights deal and why streaming may have just surpassed cable. Tune in to the discussion with our analyst Ross Benes.
TikTok and YouTube are taking short-form video to CTVs: Strong viewer growth is making TV screens the next battleground for digital video dominance.
Amazon looks to increase awareness for its sports offering: Its Prime Video is partnering with DirecTV to bring Thursday Night Football to bars and restaurants.
“Game of Thrones” is back: HBO’s new spinoff hit record viewership after weeks of bad news from the streamer.
YouTube amps up its podcast investment: A new dedicated podcasting page will solidify its place as a serious competitor for Spotify and Apple.
Roku’s in a “Weird” situation: When your best chance to grow is a “Weird Al” Yankovic biopic, things can’t be going that well.
Snap’s new campaign for HBO Max displays its AR capabilities: The initiative for a “Game of Thrones” spinoff is designed to spur incremental engagement with the program.
As Tencent slows, short video is a bright spot: The company’s ad revenues disappoint, but it’s identified a promising monetization opportunity.
Netflix’s ad-supported plans have an image problem: Concerns are swirling about the value of its upcoming subscription tier.
Streaming hits a major milestone: Time spent streaming beat out broadcast and cable for the first time ever last month.
Meta doubles down on Reels: The tech giant is looking to spur more engagement across both of its social platforms.
Can Amazon make its mobile app more engaging? The retail giant is running a test in which it shows users a TikTok-style photo and video product feed that can be shared with other users.
Smart TVs are staring down a very different landscape: Hardware sales will recover this year as the industry addresses concerns about miscounting ads.
It’s TikTok’s turn to be the misinformation platform: Algorithmically recommended content has once again led to the viral spread of harmful info ahead of an election.
HBO Max facing cuts: The streamer is cutting jobs in areas where it overlaps with Discovery+.
On today's episode, we discuss the most pressing questions related to The Walt Disney Co.'s streaming platforms: what should we make of the recent price increase announcement, will Hulu soon become a tile within the Disney+ app, and what is the significance of Disney+ expecting to sign up fewer subscribers in the future? "In Other News," we talk about whether streaming will save sports or kill it and why folks are more likely to put TV subscriptions on the chopping block. Tune in to the discussion with our analyst Ross Benes.
Nextstar’s purchase of The CW is a big shift for Warner Bros. Discovery: The latter is looking to show more discipline and focus on maximizing its DC characters.