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Josh Ong, director of global brand strategy and marketing at Cheetah Mobile, talks about what makes an app go viral in China and whether that success can be replicated overseas.
Patrick Hopf, co-founder and president of SourceKnowledge, explains what brand marketers should be wary of in Canada's mobile advertising space.
Allon Caidar, co-founder and CEO of TVPage, explains why a content management system isn't enough for brands' growing volume of videos.
eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting. This year, TV ad spending will expand just 0.5% to $71.65 billion—down from the $72.72 billion predicted in our Q1 forecast for 2017.
For teens, the ads on YouTube are adding up—but this hasn’t stopped them from accessing the platform daily.
Over a third of SVOD subscribers in the US share their passwords, but nearly 60% say they would buy subscriptions if that was no longer an option.
Apple is opening its wallet for original video content for the first time, putting it into direct competition with players like Netflix, HBO and Hulu.
Netflix is still top dog among subscription video-on-demand providers, but Netflix’s dominance doesn't necessarily spell disaster for other SVOD services.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we're talking digital video: How large is the market? How much is it growing? How do Netflix, YouTube and other players stack up? Forecasting analysts Andrea Szasz and Chris Bendtsen walk us through the latest eMarketer numbers.
New research from consulting firm Magid finds that nearly half of US internet users watch live streaming video at least once a week.
New data from TiVo reveals that streaming services like Hulu and Netflix are influencing many consumers to cut the cord, although price is still the top factor.
In the new episode of "Behind the Numbers," eMarketer's Paul Verna highlights the latest data and developments in the digital video space in a wide-ranging conversation covering key platforms, new content initiatives, audience growth and more.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we consider the state of pay TV, changing viewing behaviors, and implications for marketers.
Instagram’s users are engaging with video content at increasing levels, and smart publishers are cranking out digital video to capitalize on the trend.
The partnership with ProSiebenSat.1 in Germany opens a new door in Europe for the Japan-based messaging app provider.
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
Southeast Asia-based SVOD service iflix just raised $133 million, and plans to use local content and a lower price to take on Netflix.
Meara Ranadive, head of social media at T. Rowe Price, talks about the company's first foray into Facebook Live.
In the latest episode of the "Behind the Numbers" podcast, eMarketer's Paul Verna and Gerard Broussard discuss the unfolding debate over brand safety in the digital video channel. Are advertisers making significant changes in the way they buy digital video ads? Are those changes likely to be long-lasting?
eMarketer analysts Paul Verna and Gerard Broussard discuss the state of the digital video market and highlight the latest data and news, touching on ad spending, audience growth, cord cutting and more.