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In this episode of "Behind the Numbers," eMarketer principal analysts Yory Wurmser and Paul Verna cover the importance of voice to marketers, the new video streaming services from AT&T and NBCUniversal, and why Airbnb is investing in TV content. "Behind the Numbers" is sponsored by LinkedIn Marketing Solutions. Listen in.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna and senior forecasting director Monica Peart discuss Hulu: how much it makes in advertising, how its ad-supported and ad-free offerings compare with Netflix and what impact Disney's increased controlling stake has on the platform.
At a time when the number of cord-cutters continues to climb, a new report indicates that most folks who ditched their cable TV service don’t miss anything about it.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna goes through the new details revealed about Disney's upcoming video streaming service. Does the price make sense, and is the content compelling enough?
In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin discusses local news. How has the internet curtailed local news production, where do people get local news and how common are “news deserts”?
In our inaugural daily video forecast, eMarketer senior forecasting analyst Chris Bendtsen talks about live streaming video. Who's watching? And what's driving viewership? Tune in.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses how Apple's new ad-free subscription video service will fare in an increasingly crowded and competitive space.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin discusses Amazon's newest inventory for advertisers, and how consumers might react.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses whether Apple's forthcoming video streaming service can compete with established giants like Netflix.
In the latest episode of "Behind the Numbers," we look at password sharing among video streaming services. Who are the people most likely to mooch movies and how much is it costing platforms?
At a time when marketers demand their ads be highly viewable and are agnostic about what device they’ll reach captive users on, video viewing in the bathroom is a diamond in the rough.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna and forecasting analyst Eric Haggstrom discuss Netflix's latest earnings. What was the the most notable announcement? How has the price increase affected subscriber growth? Will new streaming services from Disney and Apple pose real threats?
In today’s “eMarketer Daily Forecast” video, senior forecasting analyst Chris Bendtsen delves into our numbers for digital video ad spending. Watch now.
In today’s “eMarketer Daily Forecast” video, senior forecasting analyst Chris Bendtsen breaks down our numbers for digital video viewer penetration by ethnicity. Watch now.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna talks about YouTube's algorithm for video recommendations. YouTube will reach more than 190 million users this year. How much does its tool drive engagement?
In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman talks about how retailers are capitalizing on YouTube’s unique relationship with younger audiences through the "unboxing" phenomenon.
Apple is expanding its digital media presence at a time when iPhone sales have slowed. Earlier this week, Apple unveiled several new media products, including a subscription news app, gaming platform and video streaming service.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video.
Despite OTT ad spend's surge, it’s still small compared with the $69.2 billion that US advertisers are projected to spend on linear TV. For some advertisers, measurement challenges prevent them from investing more in OTT.
In the latest episode of "Behind the Numbers," we hear from eMarketer's digital video expert, Paul Verna, who recently interviewed industry experts and practitioners to find out what’s working in digital video advertising. He shares their wisdom of navigating the challenges of creating a successful video ad campaign.