On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
A localized offering: New details have emerged about Sinclair Broadcast Group's standalone sports streaming service, one that could present new opportunities to reach a growing digital live sports audience.
On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Keep on streaming: People plan to maintain the number of streaming services they use even after the pandemic—but to do so, many will likely turn to ad-supported options.
On today's episode, we discuss what the world will look like in 2030. How many households will still have pay TV, who will be the top three SVOD players, how big can esports get, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.
Paramount+ with ads: The ad-supported version of ViacomCBS' flagship streaming service launches today as more consumer gravitate toward similar services.
“Roku Recommends” rolls out: The new show from Roku’s branded content studio surfaces top streaming content and gives advertisers a chance to reach viewers who might otherwise skip straight to ad-free services.
SVODs should consider AVODism: Most US consumers aren't looking for more streaming video subscriptions, but if more platforms consider cheaper or ad-supported tiers, perhaps that could change.
Livestreams and NFTs: Shoppable livestreaming platform Ntwrk is moving into nonfungible transactions (NFTs) as it looks to broaden its digital commerce efforts.
Read while you shop: Amazon continues to ramp up its investment in India, this time testing out a section for articles by local media outlets on its app and website.
On today's episode, we discuss how concerned we should be about Netflix's slow start to the year, which activities people will do at home versus in-person (if both were safe and possible), how TikTok can convince people to buy things on its platform, details about a Twitter Blue subscription service, whether a travel recovery already happened, some interesting facts about 'Forrest Gump,' and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
Peacock gets its first dual-release movie: NBCUniversal will bring "Boss Baby 2" to theaters and streaming at the same time, which could help boost Peacock subscriptions in the family market.
Video games on Netflix: The company may be preparing to expand its subscription offering to include video games as growth in time spent with Netflix decelerates.
On today's episode, we discuss why Uber is trying to be a one-stop shop and how DoorDash outperformed Uber during the pandemic. We then talk about The New York Times' Q1 subscriber and revenue performance, NBCUniversal's thoughts on regional sports, and what stood out at this year's NewFronts. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Disney ventures further into Southeast Asia: The company may be looking to dethrone Netflix with a possible rollout of Disney+ Hotstar in both Thailand and Malaysia next month.
Facebook goes ahead with pay-per-view: The platform is set to offer paid livestreams of small sporting events, as it works to give its community virtual—and monetizable—ways to come together.
The top 5 countries for Twitch installs
On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Amazon to buy MGM library: The deal would give Amazon leverage over rivals that license out MGM content—plus, it could help the company increase watch time on Prime Video.