Twitch expands sponsorship opportunities: While the change might attract creators, whether brands will buy in is debatable.
The new Premium Lite tier ditches extras like offline downloads but could lure budget-conscious users—challenging traditional streamers and YouTube’s own Premium model.
YouTube is positioning itself as an all-in-one streaming platform, attracting advertisers and reshaping VOD consumption habits.
Oscars viewership falls 7% but improves across younger demographics: The ratings decline doesn’t necessarily mean that live events are a lost cause.
Keyword blocklists restricted advertisers from 56% of Oscars content: The issue emphasizes the need for a more thoughtful approach to brand safety.
Hulu’s technical breakdown at the Oscars sparks backlash: Subscribers missed key moments as the stream crashed early, exposing the platform’s struggles with high-profile live events.
Sports drives growth for Disney and Fubo: Both saw success in recent months, largely attributed to their merger and emphasis on sports content.
US Black adults spend the greatest share of their total TV time watching cable (22.4%), followed by broadcast (21.8%), according to a 2025 Nielsen report.
The Trade Desk and publishers push for a more efficient open internet: Media leaders see programmatic as a way to unlock ad opportunities while reducing reliance on walled gardens and improving supply chain transparency.
WBD grows streaming profits as TV revenues decline: It added 6.4 million Max subscribers, but TV ad declines and cord-cutting continue.
A dedicated Instagram Reels app could give Meta an edge over TikTok—or fragment its audience. If users resist another app, Instagram’s video dominance could take a hit.
Paramount’s streaming growth offsets legacy TV decline: Streaming revenues surge, but ad revenue from linear TV continued to decline, highlighting the company’s shifting priorities.
Disney-WBD streaming bundle sees strong retention: 80% of subscribers stay after three months, outperforming Netflix in that regard.
Amazon takes full creative control of James Bond: The $1 billion deal signals a new era of more frequent and potentially experimental Bond content.
A budget-friendly premium tier could pull podcast fans away from Spotify, offering ad-free listening where they already watch—on YouTube, and increasingly, on their TVs.
"Severance" drives record Apple TV+ engagement: The streamer saw a 126% surge in new subscribers, proving the impact of high-quality original content.
Warren urges DOJ to investigate Disney’s Fubo acquisition over competition concerns: The senator warns the deal could eliminate a key streaming rival, raising prices and reducing consumer choice.
Netflix sets record with 8.6% of TV viewing as sports fuel broadcast growth: While streaming dominated at 42.6% market share, NFL and college football content helped push broadcast TV up 5% in January.
Firefly AI debuts with IP-safe video generation, aiming to outshine OpenAI’s Sora. Its Premiere Pro integration could make it a go-to for professionals.
YouTube is the preferred platform for podcasts, and Netflix wants in: Marketers must recognize podcasts aren’t audio-only to effectively reach consumers.