Younger millennial email users are more hit or miss than older US email users when it comes to opening marketing emails, with larger percentages either always or never opening those messages.
Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s unsurprising, then, to see email marketers getting on board with video. According to research, they tend to rely on animated GIFs to get their messages moving.
Emailing remains one of the most common digital activities among UK consumers. Making efforts to personalize email messages could be a big win for marketers.
Jim Schuh, director of digital marketing at indoor water park Great Wolf Resorts, discusses how the brand uses data to boost customer acquisition efforts.
US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in Q2 2016 than a year earlier.
Nicole Oliver, director of brand experience at US online eyewear retailer Coastal.com, talks about how the company built an email marketing strategy that is personalized to each recipient.
Only about one-third of US retail email list subscribers have actually made a purchase from the retailer whose email they subscribed to, according to industry data. Many have made just one purchase from that retailer, suggesting inboxes may be cluttered with unwanted retailer offers.
For nearly a third of retailers, the average customer makes a purchase within the first 48 hours of signing up for marketing emails, June 2016 research found. And for approximately a quarter more merchants, customers first buy within a week of email signup.
For most small- and medium-sized retailers in the US, email marketing helps with both customer acquisition and retention. And according to March 2016 research, it’s far better than any other tactic for both objectives.
Email marketing trends, like fluid hybrid design, are emerging. However, most marketing professionals still use responsive email templates, according to November 2015 research.
More professionals in France check work email via desktop and laptop computers during most of the day, but before and after office hours, smartphones take over, according to July 2016 research. These mobile professionals are always on.
What’s the easiest way to get a marketing email opened by recipients in France? Be a trusted brand. It also helps to offer benefits and promotions in line with consumer expectations.
An email reminder to shoppers who have abandoned their online cart can be the catalyst to a quicker conversion. But what’s the right timing?</p>
Jennifer Stamper, interactive marketing manager at Extra Space Storage, talks about the brand's acquisition strategy and why email's role in it is growing.
Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact performance.
According to July 2016 research, personalization of marketing emails is most commonly the attribute that influences web users in the UK to click. Among the youngest users, however, design may be more of a factor.
Just under half of all marketing emails opened in Australia are opened on a mobile device, according to June 2016 data. Overall, about one in three emails sent are opened.
A solid majority of marketers in the UK use automated email campaigns, including more than half of those among even the smallest companies. At bigger firms, the rate is closer to 90%.
A review of marketing technology adoption habits found email marketing was among the most popular categories of software for marketers worldwide. New capabilities like dynamic content and better personalization, along with longstanding marketer familiarity with the tactic, are helping to keep the dollars flowing.
Retailers are continually relying on email to build a relationship with new and existing customers, and, ultimately, drive sales. But according to November 2015 data, consumers are getting too many emails from retailers.