When done right, email marketing is one of the most effective ways marketers can interact with consumers. For a more successful email marketing program, marketers should take a look at their process from end to end and find ways to optimize. Here are some key steps.
LinkedIn proves the newsletter isn’t dying: Any user can create a newsletter on LinkedIn now, but advertising features have yet to debut.
Email and TV may not be flashy, but they were critical to Black Friday and Cyber Monday: Both marketing channels may be older—but they’re far from deprecated.
What’s the best way to monetize a newsletter? Publishers are benefitting from the newsletter boom, but repeating mistakes from the past.
A longer-than-ever holiday season is hurting advertising: Ad effectiveness gets diluted by an endlessly long shopping season that only starts earlier every year.
Shopify sees a future in your inbox: The digital merchant platform invested $100 million into a company that focuses on email and SMS marketing.
On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.
Twitter is back at square one after shelving new projects: Newsletters, podcasts, and more are taking a back seat to user growth and personalization.
Email marketing leads to more effective campaigns: While uncertainty plagues digital advertising, email remains a steadfast tool for marketers.
Substack wasn’t the answer to digital publishing’s problems: The company has opted out of a Series C amid economic uncertainty.
In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.
Apple’s Mail Privacy Protection stymies marketers: Though the impactful feature makes it hard to discern user behavior, it has proven popular with consumers, per new Litmus data.
Learn about some of the most important updates in Big Tech regulation. "In Other News," we discuss how consumers feel about email marketing and some of the leading social impact programs. Tune in to the discussion with our analyst Daniel Konstantinovic and Briefing director Jeremy Goldman.
Consumers prefer the intimacy of email marketing: While ad blockers proliferate and distrust of social media climbs, email remains unscathed.
In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss the key trends impacting a new wave of marketing automation and email marketing.
Three billion fraudulent emails go out globally each day, often aimed at unleashing cyberattacks on companies of all types.
Among marketing professionals worldwide, 81% send newsletter emails, which may not be surprising if you’ve taken a look at your inbox recently.
Substack’s next phase focuses on providing a safety net for creators: After hitting 1 million paid subscriptions, Substack is looking to provide insurance and financing to creators.
Email is becoming a more critical part of marketers’ playbook: 41% of respondents now view it as “very critical” to their company’s success (far higher than pre-pandemic), with automation and personalization being significant drivers of growth.