The deal promises smoother campaigns, but longtime Litmus users may not welcome the growing pains of martech consolidation
Google fights AI-driven fraud with QR codes: As security threats grow, it’s ditching SMS codes in favor of QR authentication—another step toward passkeys and a future with fewer phishing vulnerabilities.
In 2024, some of our newsletter team’s predictions included that attention metrics would gain more momentum in measurement, and Gen Alpha would steal some of Gen Z’s appeal among marketers. This year, we’re expecting a surge in AI ethics campaigns, email marketing troubles, rising browser competition, as well as some innovation in the world of gaming. Our analysts have already shared many of their predictions for 2025, but here are a few more from our newsletter team.
Email engagement on the rise: Industry KPIs show improvement in core metrics, but brands need to prevent user fatigue.
Bloomberg launches Weekend Edition: The news outlet aims for 1 million subscribers by 2025 for its newsletters and audio content.
69% of consumers worldwide say email is their preferred communication channel with brands, according to a June 2024 survey from Emarsys. Email was followed by SMS/MMS, at 53%.
US consumers overwhelmed by marketing content: 40% unsubscribe weekly, driven by frequent messaging and privacy concerns, raising questions about responsible data practices.
Tailored emails drive engagement: Industry KPI data shows that journey-, behavior-, and attribute-based personalization vastly outperform generic emails.
On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.
Consumers today are mindful about when, where, and how often they spend due to continued economic uncertainty. For price-conscious consumers, loyalty programs provide opportunities to spend more comfortably thanks to discounts and deals.
Macy’s uses personalized email marketing to drive second purchases, which the company has identified as vital to customer lifetime value. “Getting that next interaction right is an extremely high-value use case [for personalization],” said Bennett Fox-Glassman, senior vice president of customer journey at Macy’s during The Lead Summit last week.
The regulatory environment influences Google's corporate strategies: Canceling the HubSpot acquisition shows the significant impact of heightened scrutiny on tech giants.
Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketer.
Automation and AI are enhancing email marketing with improved personalization and efficiency.
Signal loss only makes email marketing more valuable: Our industry KPI data shows email open rates rising significantly, emphasizing the channel’s importance.
Google gets its AI footing at Cloud Next: A litany of generative announcements—including a leading AI chip—make investors happy. But will demand for the technology have staying power?
AI is helping email marketers in a myriad of ways. Top use cases include personalization, subject line testing, send time optimization, segmentation, and predictive analysis of customer behavior.
More than three-quarters (77%) of US adults prefer receiving ecommerce coupons through email, according to a February 2024 report by Ascend2 and ActiveCampaign.
Google and Yahoo are tackling email marketing spam: New measures will require marketers to maintain certain quality standards in order to bulk send.
Substack’s controversy shows the perils of poor moderation: The company refused to remove pro-Nazi content, leading to the departure of major creators.