Email


The death of email marketing has been prophesied for much of the last decade. At one time spam looked as if it might prove fatal, turning many consumers against email advances from brands. Also, newer forms of digital marketing, such as social media and video, promised a more contextual engagement with consumers.

Tom Tate, product marketing manager at global email services provider AWeber, discusses the value of having a team monitor regional laws to ensure email compliance for clients.

Placing a sign-up form on the homepage of a website is the primary way US digital retailers encourage email subscriptions, according to research.

In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion.

Shop.ca executives discuss how Canada's online marketplace uses email to reach customers.

Claire Bara, vice president of marketing at Rona, discusses the issues the company faced after Canada's Anti-Spam Legislation (CASL) went into effect.

Email marketing is huge for retailers, and the first step in the relationship is getting a customer or potential customer’s address. According to October 2015 research, the most common place retailers do so is on their websites.