Retail & Ecommerce
Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.
In 2019, US retail search ad spend will increase 22.5% to $13.12 billion. Retail search spend is bolstered by Google Shopping ads and lower-funnel ads that are essential for driving ecommerce.
Amazon Prime Day serves as the unofficial kickoff to the back-to-school shopping season, and spending on back-to-school items is expected to reach $26.2 billion in 2019, according to the National Retail Federation (NRF).
eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with senior forecasting director Monica Peart, discuss Q2 results for Amazon and Google. They also chat about Equifax's $700 million fine, Amazon delivering packages to your trunk and interesting findings from Prime Day.
eMarketer senior forecasting analyst Oscar Orozco shares our online shopping numbers for the UK and the impact of Amazon and eBay. Watch now.
It is often the case that marketers and business leaders prioritize customer service initiatives that don’t always align with the needs of their customers. But to keep consumers coming back, it’s more important than ever for marketers to bridge this gap by focusing on what their customers really want—a responsive, streamlined shopping experience.
Generations of Canadians have a ritualistic dedication to searching for deals across the border, hopping in cars for day trips for lower prices on most goods, especially alcohol and gasoline. It is relatively simple for a country where 90% of its population lives within 100 miles of the US border. With the advent of online shopping, the trend continues.
eMarketer principal analyst Andrew Lipsman explains how Amazon Prime Day complements the company’s flywheel of commerce, digital content and advertising. He also reviews estimates of how much business Amazon did on Prime Day and examines the event’s ripple effect on other retailers.
Twenty-year-old Chinese ecommerce giant The Alibaba Group is making moves to grow its US B2B business, allowing US-based small and medium-sized sellers to list goods on its B2B marketplace, Alibaba.com.
Germany is already taking its place as a regional ecommerce powerhouse, thanks to its large population, excellent infrastructure and generally high standard of living.
eMarketer principal analyst Nicole Perrin and head of content studio Paul Verna discuss the Department of Justice’s new antitrust review, why consumers only consider a few brands, NBCUniversal’s streaming service launch date and Microsoft's Cortana.
We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).
The back-to-school shopping season is shifting from late- to midsummer, driven largely by events like Amazon Prime Day. Leveraging this change, online retailer Zulily is employing a mobile-focused strategy that pushes consumers to purchase all summer long.
Loyalty marketing goes beyond loyalty programs, but they are still an important part of the customer experience and a vital channel for keeping customers engaged and spending.
Retail messaging can often feel like a game of Goldilocks. Too many messages can frustrate and push consumers away, while fewer communications can put the brand at risk of no longer being relevant.
eMarketer principal analyst Nicole Perrin shares her latest findings on the customer experience, focusing on messaging frequency, loyalty marketing and what to do about those crumbling cookies.
Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its claim to all three coins of the digital realm: media, advertising and commerce.
Many marketers may want to believe that customers prefer personalized marketing experiences, but while research backs up that claim, recent consumer skepticism over the use of personal data means that there’s growing sentiment that more personalization does not beget a better experience.
Despite protests, technical concerns and stiff competition from ecommerce rivals, Amazon managed to hold its most successful Prime Day yet. Though the company did not disclose its sales figures—or how many new Prime members were added—Amazon announced that it sold 175 million items during the two-day event and surpassed its combined sales total from Black Friday and Cyber Monday in 2018.
eMarketer principal analysts Karin von Abrams and Nicole Perrin discuss France's new tax and its impact on US tech companies. They also discuss how people use Google, whether customers find Netflix too pricey, Brits' knowledge of Disney+ and more.