Retail & Ecommerce


In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Nicole Perrin and Andrew Lipsman dig into Amazon's latest results and consider the commerce giant's prospects as it heads into the crucial fourth quarter.

Consumer perception isn't formed just by strangers' experiences with a product—shoppers are also evaluating retailers on how responsive they are. While consumers expect to see online buyers' honest opinions, they also have high expectations for retailer involvement.

Irvin Gray, head of marketing at wireless charging provider Chargifi, discusses how loyalty strategy plays out as the company works to acquire customers and grow its business in the early stages.

Despite ups and downs in the subscription commerce segment, it's still a subject of great interest in the retail industry. Most brands that started online and direct to consumer have expanded to retail channels, either through partnerships or acquisitions.

Rewards-based programs are not just for consumer-facing companies anymore. McKinsey & Company's Jennifer Stanley believes B2B organizations can greatly benefit from adopting these programs to retain customer loyalty.

Following Amazon’s decision to ban consumers suspected of abusing its return policy, 61% of US retailers in a recent Brightpearl survey said they would consider a similar move to rid themselves of serial returners.

Ecommerce-wise, sometimes it seems like everything old is new again. Traditional retail features like layaway and installment plans have been adapted for online shopping and are growing in popularity—especially among younger consumers.

For as much as you hear customer service horror stories, according to an August 2018 survey by call center tech provider Genesys, 94% of US internet users considered their last customer service experience to be positive.

Now that Generation Z has some purchasing power of its own, many of these young internet users are turning to the opinions of strangers to decide what they should buy—just like their older counterparts.

US companies can still be affected by the GDPR if they have EU customers or audiences. News publishers like the Los Angeles Times and Newsday have blocked traffic from the EU rather than risk being fined.

Price is one of the most important factors for shoppers, so it's paramount that retailers get it right.

Jason Williams, community director for B2B software management system Ipswitch, discusses how he coordinates across internal teams to deploy a loyalty strategy that gets customers talking.

Kevin Williams, SVP of customer success at marketing automation platform Act-On, discusses why B2Bs need to be thinking about their loyalty strategy at every touch point in the customer life cycle.

There were no major announcements akin to the Prime membership fee increase earlier this year. But Prime is playing a prominent role in Amazon's growth, as are a few other factors.

Earlier this week, Apple CEO Tim Cook praised the EU’s General Data Protection Regulation and advocated for stricter privacy laws in the US. Whenever the head of the world’s first $1 trillion company applauds regulation, people take notice. But Cook isn’t the only one in the business world who believes more data laws are coming our way.

No shock, the most popular shopping site with teens is practically everyone's favorite online retailer. Yes, Amazon. But this group also has a high preference for brick-and-mortar stores.

eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.

Many believe that the internet of things will transform the retail industry, but fewer are certain in which ways—and how—this will affect their business.

Content is king, even in ecommerce. Product page details—images, videos, reviews, descriptions—can make or break an online sale. According to Salsify, product content has become a greater priority among brand marketers. In 2018, practically all (99%) agree that quality product content is important to sales growth through digital channels.

The retail industry is no stranger to data breaches, and unsurprisingly, consumers have little confidence that retailers can keep their personal data safe from hackers, according to findings from First Data.