Search ads on Walmart.com: The number of paid search ads in the company's search results doubled over the past year as the company expanded its digital advertising footprint.
On today's episode, we discuss how stores will likely shape-shift, what happens to curbside pickup going forward, and how "virtual" shopping experiences are about to get. We then talk about whether "buy now, pay later" is sticking around, Amazon's emerging national grocery chain, and how Walmart+ is doing six months after launch. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.
Instacart teams up with Michaels: As the grocery delivery app expands into new industries, so will the appeal of its ad platform, set to be one of the strongest retail media ad networks by the end of this year.
A new type of Amazon store: The ecommerce giant reportedly considered opening a chain of discount stores; existing networks of brick-and-mortar locations have been a key advantage for Amazon’s competitors amid the click-and-collect boom.
Learn how digitally native brand Mack Weldon repositioned its product-based messaging in favor of compassionate campaigns told through consumers’ voices. See our interview with Brian Berger, founder and CEO, as he discusses marketing strategies, brand loyalty, and the importance of testing traditional and nontraditional channels.
More money = more savings, say US adults
The direct-to-consumer (D2C) model has been making waves over the past few years, as a greater emphasis on owned and operated online channels has been placed. In 2020, this model became even more attractive as brands and retailers faced disrupted supply chains, delayed orders, and store closures.
On today's episode, we discuss the different ways brands might get involved on social audio apps like Clubhouse, what kind of Summer Olympics we can expect this year, common ad tactics that are alienating people, America's payments revolution, how retailers are using Facebook Shops, what we know and don't know about the ocean, and more. Tune in to the discussion with eMarketer principal analysts Jeremy Goldman, Nicole Perrin, and Debra Aho Williamson.
Critical as it is, customer experience (CX) wouldn’t offer competitive differentiation if every brand was successful at delivering strong CX.
Kroger’s grocery ambitions: The grocer giant plans to double its ecommerce sales by 2023 after joining our top 10 US ecommerce companies list for the first time last year—here’s how it plans to do it.