Artificial Intelligence


Chatbots Useful for Some Customer Service, but Can't Do Everything Yet

Marketers are looking to chatbots to help personalize the automated aspects of customer service, but many believe the technology still has some ways to go before catching up with their expectations.

Privacy Concerns, Lack of Visuals Still Preventing Smart Speaker Buying

Monthly purchases made via smart speakers rose by 5.4% year over year in the US, per January 2019 data from voice tech companies Voicebot and Voicify. However, those who shopped using voice accounted for less than one-fifth of smart speaker users.

Amazon retired its Dash button in early March, but the branded device’s end wasn't a failure. We see it as a move to shift more replenishment buying into voice commerce.

Training an artificial intelligence (AI) algorithm requires data—lots of data. But staying GDPR-compliant while acquiring that data can be almost impossible.

In this Meet the Analyst webinar, we explore how artificial intelligence (AI) technologies are disrupting core marketing and advertising functions. During this webinar, we'll discuss how to navigate the wide array of solutions and avoid potential pitfalls, including five best practices for using AI in your company’s operations.

Explain Yourself, AI

As use of AI grows (27% of executives in a PwC study have already implemented AI), so do calls for ways to interpret how AI models make decisions. This has given rise to a new buzzword: explainable AI, which refers to algorithms that make decisions humans can explain. PwC, for example, says it “integrates risk mitigation and ethical concerns into algorithms and data sets from the start.”

Retailers and Shoppers Are on Totally Different Pages About Tech

Retail executives and consumers in the US, the UK and Australia have widely disparate expectations about artificial intelligence's (AI) and virtual reality's (VR) effects on the retail sector

The Changing Face of Retail in China

China’s tech-driven retail revolution is turning stores into laboratories for retail experiments and introducing consumers to completely new shopping experiences.

As new voice tech has emerged, functions normally embedded in phones have begun shifting to smart headphones, aka hearables.

Who Will Win the Smart Speaker War in Canada?

In 2019, 5.8 million people in Canada will use a smart speaker at least once a month. That's a 51.2% increase from 2018, according to eMarketer estimates.

Podcast | When It Comes to Search, Marketers Mustn't Lose Their Voice

In this episode of "Behind the Numbers," eMarketer principal analysts Yory Wurmser and Paul Verna cover the importance of voice to marketers, the new video streaming services from AT&T and NBCUniversal, and why Airbnb is investing in TV content. "Behind the Numbers" is sponsored by LinkedIn Marketing Solutions. Listen in.

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

The push for more effective ad targeting remains one of marketers’ chief occupations. More than half of client-side marketers surveyed by Econsultancy and Adobe said leveraging data for more effective segmentation and targeting is among their top three organizational priorities this year.

Podcast | Facial Recognition in Retail

In China, consumers can “smile to pay” in some stores, but in the US, facial recognition systems for shopping are more theory than fact. Will that change? In today’s episode of “Behind the Numbers,” we sit down with Peter Trepp, CEO of facial recognition software firm FaceFirst.

Men Lead In Smart Speaker Shopping

Greater disposable income, easier automation, and a desire to research products and prices drive men’s paths to purchase via smart speaker more than women's.

The Uncomfortable State of Voice Commerce

Voice commerce holds promise. But, not everyone is comfortable—or even interested—in using their Amazon Echo or Google Home device to make a purchase (yet). Here’s what marketers need to know.

Google Glass Finds a Home on the Factory Floor

Smart glasses, like Google Glass, failed in the consumer space but are finding success in workplaces.

Podcast | Who's Talking to Smart Speakers?

In the latest episode of "Behind the Numbers," eMarketer forecasters Martin Utreras and Jaimie Chung break down their estimates for smart speaker users around the world. Which countries have the most users? Who uses them the most in the US?

Enthusiasm Runs High for AI, but Many Are Still on Learning Curve

Artificial intelligence is no longer just a buzzword, and hefty investments signal that stakeholders are planning to ramp up efforts in 2019.

Will AI Transform Retail?

Artificial intelligence (AI) is changing the way retailers approach assortment planning, personalization, voice ordering and customer support.

Visual Search is Poised for Mainstream Adoption

In the past few years, some key ecommerce players—including Amazon, China’s Alibaba, and eBay—have rolled out visual search tools that allow users to submit images as queries instead of text.