Artificial Intelligence

Consumers and marketers embrace genAI: Study finds 52% of Americans using genAI expect personalized services in shopping and travel. Marketers see potential in transforming customer experiences.

Google might have solved generative AI’s biggest problem: Its “superhuman” AI fact-checker could make the technology more trustworthy and more appealing for enterprise use cases.

Amazon invests billions in Anthropic, maker of the best-performing chatbot: $4 billion in funding illustrates fierce competition among Big Tech to partner with startups that have an innovative edge.

Executives get cold feet over AI adoption: Soaring adoption rates are being pulled down to earth over cybersecurity and data protection concerns. It could curtail the AI sector’s profit outlook.

Tim Cook promises big AI advancements for existing product lines. Developers might be forced to choose between building apps for on-device AI or AR/VR Vision Pro.

Retailers are bullish on genAI: Many see the potential for genAI to remake everything from customer service and marketing to their store operations.

Google, Samsung, and others form coalition to take on Nvidia: Commercializing generative AI is expensive in part due to Nvidia. Democratization could lower costs but may take a while.

X’s US app usage dropped 23% since Musk’s takeover, outpacing the decline of rivals. Can bundling genAI result in user recovery?

How AI could change Hollywood forever: OpenAI is in talks with studios to promote the use of text-to-video generator Sora

Generative AI will “supercharge our creativity,” said VML chief innovation officer Brian Yamada. He believes the tech will improve marketers’ ability to tell stories, but it will also raise new privacy concerns.

Canva acquires Affinity, challenging Adobe by expanding into photo editing and design after Adobe’s Figma deal collapses. Key to competition: Affinity’s one-off payment model.

Infrastructure to support quantum computing, artificial intelligence, and cryptocurrency could be falling behind the technology’s widespread adoption.

Amazon invests in genAI for faster medication delivery: The tech giant hopes that AI will help get prescription drugs to consumers faster. It's still got plenty of competition from established pharmacy players, though.

Unwitting users experience Google’s AI search: Google wants feedback from people who aren’t AI-inclined. Dealing with spam will help build a symbiotic hybrid search platform.

Zuckerberg’s second job as AI recruiter: There’s a mad scramble for top AI talent. Meta’s plan to build an artificial general intelligence will require attracting the best.

OpenAI’s Sora could be to video generation what ChatGPT has become to text generation—a user-friendly, scalable tool that creates human-quality work. Tyler Perry put an $800 million studio expansion on hold after seeing the tool in action. And creators with access to the tool have created impressive works, from surreal nature documentaries to underwater fashion shows.

Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year.

Amazon has an ‘AGI for everyone’ vision: Like its Big Tech counterparts, it’s racing to develop the technology. A super-intelligent personal assistant will bring heightened benefits and risks.

Reddit is finally public: Balancing community ethos with ad revenue & AI deals will be key for its market success and user base expansion.

“95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI,” said OpenAI founder Sam Altman. The prediction sent marketers into a frenzy. Altman’s statement may not be all hype, so it’s important marketers prepare rather than panic.