Artificial Intelligence


Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.

Hossein Rahnama, founder and CEO of fintech AI firm Flybits, explains the benefits and challenges of virtual assistants for brands in Canada.

Emerging technologies may ease struggles that businesses have with analytics.

Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.

As visual search moves from novelty to legitimate discovery tool, consumes have raised their expectations for its utility and accuracy.

What does someone who already owns a voice-enabled smart speaker want this holiday season? Another smart speaker, of course.

Getting AI products to operate correctly takes a lot more effort than just flipping a switch and letting a machine do the work.

Jim Hertzfeld, chief strategist at digital agency Perficient Digital, discusses how some brand marketers are connecting marketing data to merchandising data to maximize the value of what's available to them.

Investment and interest in artificial intelligence (AI) remains high, though large-scale adoption is happening more slowly. Still, many companies have ambitious plans for AI systems and are looking to them to improve their business operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand today's AI landscape and how marketers are putting it to work.

With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.

Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.

The world is becoming more automated—from self-driving delivery vehicles to subscription commerce—but is tech creating convenience or concern for consumers?

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

Pinterest launched visual search three years ago, and it now sees 600 million visual searches per month. eMarketer's Yory Wurmser spoke with Omar Seyal, head of discovery product at Pinterest, about what the platform has learned about consumer visual search behavior.

So far, targeting and audience segmenting are among the most common uses for the emerging technology.

The role of chatbots in ecommerce has evolved from a sales tool to a customer service assistant. When US internet users want to resolve a customer service issue quickly, more than half turn to chat, according to a CGS survey.

Pandora remains the most popular streaming music service in the US, according to eMarketer's new forecast, but Spotify's continued growth will change the balance of the market in coming years.

Advertisers and artists believe that artificial intelligence will boost their output over the next two years.

Social media marketers and advertisers are looking beyond the hype and mysticism of AI, and seeing its potential for both effective campaign management and optimization. eMarketer has curated this Roundup of articles, insights and interviews so you too can get a sense of the real reality of AI and how it can support your social campaigns. (Robot not required.)