Artificial Intelligence

Cost-effective alternatives to human brand ambassadors have the potential to disrupt the $250 billion influencer economy at the expense of human talent

AI is widely used to make news content: An AP survey found that 70% of staffers use AI to make content, a sign that the industry is racing to find use cases.

On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.

CEO Andy Jassy aims to make AWS the primary cloud platform for generative AI. Competition in the cloud space is increasingly dependent on future AI adoption.

Meta challenges Nvidia’s dominance with homegrown AI hardware: It’s getting investors’ attention with bold AI moves, but a closer examination shows a potentially shaky foundation.

Choice is spurring innovation in AI and privacy. Users can now pick from more diverse, multifunctional options, challenging default browsers like Chrome and Safari.

Nearly half of retail CFOs plan to leverage automation and AI to optimize costs in 2024. Online resale may have the most to gain in the short term, thanks to the opportunity to address key operational challenges and customer pain points involved with selling secondhand goods online.

AI agents are coming—“It’s not years. It’s months,” said Adam Buhler, senior vice president of creative technology at Digitas.

AI influencers on TikTok could streamline ads but threaten real creator incomes: Balancing innovation and authenticity could prove challenging.

Meta’s and OpenAI’s upcoming models will make AI more useful: They’ll be able to think, plan, and take action. The features will boost productivity and escalate AI’s risks

Generative AI search engine Perplexity will launch ads in the next few quarters. But while advertisers probably don’t need to form Perplexity ad strategies just yet, they should keep an eye on how the search engine is approaching monetization for clues into what Google (and other emerging search competitors) could do in the future.

Governments and tech giants allocate billions to AI, raising concerns over dwindling startup funding and innovation in non-AI sectors.

Google gets its AI footing at Cloud Next: A litany of generative announcements—including a leading AI chip—make investors happy. But will demand for the technology have staying power?

Best Buy’s customer service will soon be powered by genAI: The retailer is rolling out AI assistants for customers and employees as it tries to deliver more helpful experiences at a lower cost.

What Meta’s new AI guidelines say about social media’s future: Meta and others are stuck between bringing genAI to market and struggling with its vast output.

Earlier this month, Apple unveiled a new AI model, called the ReaLM system, which can recognize and pull out phone numbers or recipes from on-page images, or respond to a request to call “the bottom one” when users are presented with a list of local pharmacies.

More digital health deals, lower check sizes in Q1: Healthcare AI startups are a hot investor item right now. Other sub-sectors of digital health? Not as much.

Music stars battle AI over copyright and creativity: A collective open letter and Tennessee's new ELVIS Act underscore the industry's fight for fair compensation.

Spotify uses AI prompts to generate playlists, Nvidia expands into Southeast Asia, and the CHIPS Act grants TSMC funds for a third Arizona chip fab. AI is transcending use cases and expanding regions.

Paramount’s first shoppable marketing partner is Walmart: Paramount+ with Showtime announced an AI shoppable marketing partnership just ahead of Upfronts.