Snap doubles down on immersive brand tools: AI Lenses, creator events, and AR vending machines highlight its experiential marketing push.
HubSpot’s 2025 Spotlight proves that the pressure for AI adoption is on: The event highlighted over 200 features to show how HubSpot’s AI is setting the pace.
Firms are pulling resources from core roles to fuel AI growth, but without ROI, they’re hollowing out the workforce they still need.
New CMS head suggests AI avatars could replace clinicians: He’s not alone, but we’re dubious—and of the mindset that human relationships are still the bedrock of a high-quality patient experience.
By blending fast and accurate reasoning in open-source models, this startup is betting developers want flexibility without licensing headaches
Most professionals admit to exaggerating their AI skills as companies tie job security and promotions to tech fluency they’ve barely been trained for.
Recently, Shopify CEO Tobi Lutke asked employees requesting more resources to prove they “cannot get what they want done using AI,” according to a memo posted to X. The directive reflects a wave of anxiety among workers that AI will eliminate potential jobs—or their current ones.
The company demands AI-driven workflows while offering only self-led training, risking burnout and backlash from a workforce already bracing for cuts.
By integrating AI across speech, music, and code, Google positions Workspace as the one-stop shop for enterprise-grade creativity and automation.
Sponsored AI Lenses let users drop into branded scenes via selfies, offering a fast, cost-cutting alternative to AR with higher engagement potential.
It cancels a $1 billion US data center plan and pauses other developments as it braces for rising material costs and geopolitical pressures.
Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.
AI-generated fake KFC ad emphasizes consumers’ AI concerns: The reaction underscores lingering fears over AI’s ethical implications.
Meta enters the next-gen model arena with high-performing tools and questionable benchmarking practices, forcing marketers to vet solutions amid a haze of hype.
The tool turns prompts into deployable software, opening doors for marketers and small teams, but human oversight is still necessary to avoid risky code.
Retailers are quickly embracing autonomous AI—sometimes referred to as agentic AI—to enhance operations and customer experiences. Gen Z is leading the shift, using AI for discovery and shopping. But to grow adoption across all generations, retailers must build trust through data security and transparency of AI use.
Microsoft’s AI assistant now handles bookings, shopping, and podcast creation, aiming to close the gap with ChatGPT by delivering real utility, not just enterprise hype.
With experts bullish on AI’s potential and the public wary, companies must prove usefulness to close the confidence divide.
On today’s podcast episode, we discuss how companies can figure out where AI should go, how to deal with model inaccuracies, and tons of tips on how best to use AI at work. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla for the conversation. Listen everywhere and watch on YouTube and Spotify.
WPP acquires InfoSum for AI-driven, privacy-first data tools: The move enhances WPP Open with secure clean room tech as marketers shift from ID to AI.