How AI could change Hollywood forever: OpenAI is in talks with studios to promote the use of text-to-video generator Sora
Generative AI will “supercharge our creativity,” said VML chief innovation officer Brian Yamada. He believes the tech will improve marketers’ ability to tell stories, but it will also raise new privacy concerns.
Amazon invests in genAI for faster medication delivery: The tech giant hopes that AI will help get prescription drugs to consumers faster. It's still got plenty of competition from established pharmacy players, though.
OpenAI’s Sora could be to video generation what ChatGPT has become to text generation—a user-friendly, scalable tool that creates human-quality work. Tyler Perry put an $800 million studio expansion on hold after seeing the tool in action. And creators with access to the tool have created impressive works, from surreal nature documentaries to underwater fashion shows.
Amazon has an ‘AGI for everyone’ vision: Like its Big Tech counterparts, it’s racing to develop the technology. A super-intelligent personal assistant will bring heightened benefits and risks.
“95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI,” said OpenAI founder Sam Altman. The prediction sent marketers into a frenzy. Altman’s statement may not be all hype, so it’s important marketers prepare rather than panic.
As Apple waits for its AI moment, its devices and users already have a head start. Microsoft’s AI Surfaces are only available to enterprises, delaying wider adoption.
The UN’s AI resolution rests on a weak foundation: The non-binding measure is a call to action for slow-moving governments but requires a public sector talent base that doesn’t exist.
After Reddit’s IPO surge, driven by AI plans and vast user content, the platform faces a balancing act between new AI market opportunities and preserving community trust.
Reddit is finally public: Balancing community ethos with ad revenue & AI deals will be key for its market success and user base expansion.
Meta is first in line for Nvidia’s Blackwell: The two companies are leading the marketplace on AI aggressiveness but remain dependent on sustained demand and the supply chain.
Apple’s MM1 is a sign that Wall Street’s AI judgments aren’t evidence-based: Tech giants need to consider their customer base and revenue streams to successfully commercialize generative AI.
Nvidia’s and Google’s AIs predict climate events, yet their energy- and water-intensive servers risk significant environmental impact. Wider adoption could result in bigger carbon footprints.
72% of US digital retailers believe generative AI and AI-driven personalization affect their business the most this year, according to December 2023 data from Bolt.
Hippocratic AI takes aim at nurse tasks: The startup aims to prove its AI is smart and safe enough to replace nurses. It just bagged $53 million, showing the value of a strategy focused on trust and safety.
OpenAI training ‘materially better’ GPT-5 for mid-year release: Chip shortages and a shift in priorities have likely delayed the model’s release. Its ROI might fall short of expectations.
Microsoft makes a massive de facto AI acquisition through hiring: Inflection’s leaders will run Microsoft’s AI unit as the sector’s power becomes increasingly concentrated.
The biggest gap between AI's potential and reality in marketing rests in finished products.
South By Southwest was last week, and AI and VR were all the buzz. Gen Alpha is growing up with these technologies, which means the next generation of consumers will not just be used to AI and VR—they’ll expect to see it. Here are three takeaways from our analyst regarding tech trends at the event.
Last week, Apple made news for testing an AI-powered ad product similar to Google’s Performance Max. Apple has been successfully investing in advertising for the past few years. But Google has a multibillion dollar advertising advantage. Even with AI advertising improvements, Apple is nowhere near Google’s ad dominance.