Artificial Intelligence


Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.

Most Consumers Still Don't Use Voice Assistants Regularly

Though internet users in the US are becoming accustomed to using voice commands, it has yet to become a regular part of their routine. According to a Social Lens survey, 70% of respondents have used a voice command on any device at some point, but that figure dropped to one-third for those who said they used them every day.

How Canada’s AI Research Hubs Lured Facebook, Google and Samsung North

Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.

WestJet's Chatbot Is an Ongoing Project—Not a One-Time Execution

Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.

Making Sense of Large Data Sets Is AI's Strength

With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.

Cloud Computing Is Primed to Overhaul Business Analytics

Emerging technologies may ease struggles that businesses have with analytics.

Digital Banking Users Are Turning to Chatbots

Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.

Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

Alexa, Order Me Another Alexa

What does someone who already owns a voice-enabled smart speaker want this holiday season? Another smart speaker, of course.

How Brands Can Get Noticed Through Voice in China

Nate Shurilla, APAC Head of Innovation of iProspect, spoke about how voice technology is being used in China and other potential opportunities.

Five Charts: How Marketers Use AI

Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.

Shoppers Like Emerging Tech in Theory

Emerging retail tech straddles the line between utilitarian and useless. Improving the customer experience is usually the end goal but when it's implemented just for the sake of showing off, consumers don't always find it useful. According to a June 2018 JDA Software survey, consumers were receptive to the idea of retail tech.

How Financial Brands Create Virtual Assistants that Respect Users' Privacy

Hossein Rahnama, founder and CEO of fintech AI firm Flybits, explains the benefits and challenges of virtual assistants for brands in Canada.

Advertisers Have Mixed Confidence in Blockchain

Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.

How Consumers Are Acclimating to Automation

The world is becoming more automated—from self-driving delivery vehicles to subscription commerce—but is tech creating convenience or concern for consumers?

Pinterest Sees Visual Search Working in Tandem with Text Search

Pinterest launched visual search three years ago, and it now sees 600 million visual searches per month. eMarketer's Yory Wurmser spoke with Omar Seyal, head of discovery product at Pinterest, about what the platform has learned about consumer visual search behavior.

Consumers Raise Their Expectations for Visual Search

As visual search moves from novelty to legitimate discovery tool, consumes have raised their expectations for its utility and accuracy.

Why Marketers Use AI for Audience Targeting

So far, targeting and audience segmenting are among the most common uses for the emerging technology.

Customer Service Seekers Prefer Bypassing Humans

The role of chatbots in ecommerce has evolved from a sales tool to a customer service assistant. When US internet users want to resolve a customer service issue quickly, more than half turn to chat, according to a CGS survey.