WPP could rebrand GroupM as WPP Media: The change may benefit WPP, but rebranding alone won’t solve all of its problems.
VSCO’s new AI moodboard blends image editing and teamwork—positioning it as an unexpected contender in marketing workflows without triggering AI fatigue.
Consumers stick with retail brands that reflect their identity, act with integrity, and make them feel good—especially when those brands recognize loyal customers. Perks like early access matter, but tech like AI only resonates when it genuinely makes shopping easier. To keep people engaged, brands should focus on making all customers—from high earners to rural shoppers—feel seen and valued. Here’s how consumers view their favorite brands and how brands can provide more value to loyal customers.
A move to a public benefit structure could drastically cut Microsoft’s profits, signaling a power shift in the alliance that has fueled Azure’s recent growth.
Many workers embrace genAI tools like ChatGPT in secret to gain an edge, raising concerns around job insecurity, workplace transparency, and growing cybersecurity risks.
Google’s AI Max product promises one-click boost to ad performance: AI integration will allow for advanced query matching, but a Chrome sell-off looms large.
Netflix remains a revenue leader in the streaming space, however tariff concerns and tightening budgets for both consumers and advertisers have increased the pressure across all providers to stand out.
On today’s podcast episode, we discuss why Google is now keeping third-party cookies, who’s most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
As tariffs put pressure on retail media budgets, advertisers are, in turn, pressuring retail media networks (RMNs) for more sophisticated measurement tools that provide them with richer data across the entire funnel.
Custom AI agents are booming, but power and capacity shortfalls are slowing Microsoft’s expansion, threatening to delay broader adoption and inflate cloud costs.
As genAI tools grow more complex, error rates climb—raising red flags for marketers who now face mounting risks from inaccurate, overconfident outputs.
Reddit’s global growth is now core to its business: Community-driven expansion and ad revenues abroad are transforming the platform’s trajectory.
By keeping nonprofit control, OpenAI ditches profit-first ambitions and positions itself as the ethical backbone of the AI race
Google presents ads with AI chatbot startups Liner, iAsk: The move is part of Google’s strategic effort to lead the AI revolution.
GenAI use is widespread in creative marketing: Leadership, however, is focused on operations over content outcomes.
71% of consumers worldwide are interested in AI agents that can answer questions for faster customer service, according to December 2024 data from Salesforce.
Reddit’s blowout Q1 shows ad momentum: With strong midmarket traction and AI tools scaling, its business model is leveling up.
More than just a cloud leader: Microsoft ad revenues surged 21%, gaming stabilized, and LinkedIn grew, too.
Visual and audio data will feed Meta AI unless voice commands are disabled—placing an ultimatum between convenience and control.
AI detection and watermarking could improve the user experience but deter brands and creators from experimenting with the technology.