In the latest episode of "Behind the Numbers," eMarketer principal analyst Lauren Fisher speaks with Meghann York, director of product marketing for Salesforce Marketing Cloud, about how artificial intelligence is being used to improve the customer experience, and why it's so important that marketers think about those experiences first, and the tech itself second.
Lori Bitter, president of The Business of Aging, discusses how younger boomers in the US make use of mobile devices, smart speakers, ecommerce and more.
In a BrightEdge survey of 500 marketers, a third of respondents said bringing artificial intelligence into their workflow is the strongest barrier they face in adopting the technology.
Nikos Acuna, chief visionary at Sizmek, talks about how marketers may use AI in the future.
Only a third of decision-makers surveyed by PointSource indicated that they've selected or replaced a vendor for blockchain, AI, facial recognition or voice-activated technologies.
A recent Infosys survey of executives and IT decision-makers worldwide finds roughly 70% of respondents reported that employees at their companies are concerned that they’ll be replaced by the emerging technology.
While tacking the term “AI” onto a press release can generate buzz, building actual AI products is a big undertaking for most companies.
For travel marketers, mobile and social technology investments are a priority, but so are emerging technologies like artificial intelligence and marketing automation.
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
In the latest episode of "Behind the Numbers," the topic is automation and jobs. Where is automation displacing human jobs, and what new opportunities are emerging?
We have raised our forecast significantly for US smart speaker users from 2017 through 2020, based on new data that shows stronger-than-expected adoption of the device. Uptake has been so strong that the number of adult smart speaker users will surpass that of wearable users for the first time this year.
More people are leaning on voice-enabled devices for routine tasks, like research. But when it comes to voice commerce, most still prefer to shop the traditional way.
Some business leaders, Elon Musk among them, worry that artificial intelligence poses a threat to human existence. How should businesses handle the responsibility of working with AI? In the latest episode of "Behind the Numbers," we sit down with marketing executive Kyle Psaty of Brand Networks to discuss the challenge.
Artificial intelligence drives article recommendations at news aggregation engine Flipboard. But humans still have a role to play in organizing content on a daily basis.
Just 7% of marketers surveyed by Freedman International said they currently use chatbots powered by artificial intelligence (AI).
Recent data from Accenture Strategy finds that working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Victoria Petrock discusses how much the artificial intelligence market is growing, and what's driving that growth.
David Jonker, vice president of thought leadership marketing at SAP, discusses his team’s use of technology to deliver a bespoke content experience.
Josh Ong, director of global brand strategy and communications at Cheetah Mobile, discusses why marketers should “buy first and build later” when it comes to artificial intelligence technology.
Marketers may be intrigued by new developments like artificial intelligence, augmented reality and voice search. But plenty worry that they are unprepared to work with emerging tech.