By offering genAI tools at no cost, tech giants are turning college campuses into battlegrounds for future market share and product loyalty
Google AI Overviews decrease CTRs: A new study bolsters claims that Google controls both the search experience and the advertising ecosystem.
The Big Four data war: Omnicom and Publicis are pulling ahead in AI and productivity tools. How will others respond?
DoubleVerify threatens to sue Check My Ads: The dispute highlights the need for advertisers to remain vigilant when choosing verification partners.
Deploying 50+ LLMs, Google blocked 39.2 million advertiser accounts in 2024, making AI the main enforcer of ad safety at global scale.
We explore two case studies from credit unions that turned to tech to improve efficiency.
HubSpot’s push for AI data privacy: HubSpot customers handled 90% of inquiries without human intervention while meeting strict privacy regulations.
Google, Anthropic, and Microsoft unleash tools that automate, integrate, and generate—yet steep prices and security concerns could limit how fast businesses dive in.
GPT-4.1 undercuts rivals with easy-to-budget rates, turning advanced reasoning into the default, not the deluxe.
Gates thinks we have a decade before AI dominates; Schmidt says we have a year. Either way, AI will still need human intervention to keep it on track.
As TikTok sits in limbo, ByteDance bets on Seed-Thinking-v1.5, a smarter reasoning model, to carve out a distinct place in a crowded, high-stakes LLM market.
While Meta says the goal is political balance and nuanced conversations, is it chasing social ideology over fixing algorithmic bias?
OpenAI is floating a social app: The move would place the company in direct competition with X and Meta, but will require a unique value proposition to pay off.
With an antitrust trial on the horizon, Google is slashing jobs and budgets to hedge against a forced Chrome divestment.
Almost nine in 10 (87%) US executives are comfortable with agentic AI taking over some number of decisions and tasks for customers, according to February data from NLX and QuestionPro.
Its next-gen models are built to generate big ideas, not small talk—aiming squarely at science and high-value enterprise work.
Netflix’s AI search test takes aim at content fatigue: By letting users search more intuitively, Netflix hopes to edge out rivals and helps viewers navigate its library.
As AI agents take over the grunt work, coders can step into roles that look more like architects and less like keyboard jockeys.
Despite skyrocketing adoption and falling costs, most companies are stuck with small wins—highlighting a need for sharper, use-case-driven strategies.
Canva is courting enterprise users with intuitive AI tools and team-friendly pricing, pressuring Adobe’s expensive, credit-based model and grip on creative pros.