As the creator economy grows, marketers are considering how they can incorporate AI into their strategies without compromising the consumer trust and human connection the industry relies on.
AI-powered search and AR try-ons promise a smoother buying journey, but with social commerce on the rise, Google has to fight for attention.
Over half (54%) of marketers feel overwhelmed by the prospect of implementing AI into their workflows, according to October 2024 data from HubSpot.
Virtual and hybrid events have more than proved their staying power as in-person experiences resumed post-pandemic. In fact, 62% of B2B marketers said they plan to attend webinars in 2025, while 45% will host their own webinars, according to a November 2024 survey by Sagefrog Marketing Group.
DeepSeek, a genAI chatbot that originated from China, astonished the world with its capability to match ChatGPT while costing significantly less to build and using less powerful GPUs. The launch has triggered an industry soul search that could potentially accelerate AI adoption worldwide.
Pinterest will start labeling AI-generated images: The change is likely an attempt to maintain the platform’s user base without sacrificing the lucrative potential of AI.
Microsoft, Google enhance genAI offerings for clinicians: We examine the race between startups, health tech companies, and Big Tech giants to show healthcare organizations how their AI tools will drive efficiency-–and why Microsoft could have a leg up on the competition.
Google, OpenAI, and Opera are embedding AI agents into devices and browsers. These tools can browse, compare, and purchase products with minimal user input.
Honor will invest $10 billion to shift from smartphones to AI devices, betting on agentic AI and industry partnerships to compete with Apple, Google, and Samsung.
R/GA exits IPG, embracing AI-led innovation: A $50 million investment fuels its future as it competes against consolidating agency holding companies.
It promises emotional intelligence and creative capabilities, with a hefty price tag and limited availability. Integrating its best features into GPT-5 could conserve GPUs.
Its partnership with Perplexity aims to create an action-oriented AI smartphone, but market competition and questionable demand makes this a risky venture.
On today’s podcast episode, we discuss how GenAI is changing the customer shopping journey the most, the impact of AI agents, and how to maintain brand messaging in a more conversational universe. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, Vice President Suzy Davidkhanian, and Global Digital Commerce Senior Director, Strategy & Execution, Todd Hassenfelt. Listen everywhere and watch on YouTube and Spotify.
Meta plans dedicated chatbot app: The move aims to compete with AI leaders ChatGPT and Gemini, but its success remains uncertain.
This week, new advertisers enter the podcast space, consumers discourage brand desperation, and brands take notes from Netflix.
Figure AI shifts into overdrive: Slashing its original timeline, the startup is pushing humanoid robots into homes this year—either a sign of rapid AI progress or a risky bet to stay ahead.
Automation has turbocharged content creation, but AI costs are rising fast. Rather than cut expenses, Duolingo is banking on long-term user engagement to pay off.
Nextdoor bets on AI-driven content to fuel long-term growth: The platform’s NEXT initiative will transform past user discussions into monetizable recommendations, prioritizing engagement over short-term ad revenues.
Revenues soared 114% YoY to $130.5 billion, but stock struggles highlight concerns over AI’s cost efficiency and whether high-compute investments will pay off long term.