Artificial Intelligence


Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

What does someone who already owns a voice-enabled smart speaker want this holiday season? Another smart speaker, of course.

Getting AI products to operate correctly takes a lot more effort than just flipping a switch and letting a machine do the work.

Jim Hertzfeld, chief strategist at digital agency Perficient Digital, discusses how some brand marketers are connecting marketing data to merchandising data to maximize the value of what's available to them.

Investment and interest in artificial intelligence (AI) remains high, though large-scale adoption is happening more slowly. Still, many companies have ambitious plans for AI systems and are looking to them to improve their business operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand today's AI landscape and how marketers are putting it to work.

Technology publisher The Information rattled the digital sector with a report suggesting that the vast majority of smart speaker owners have not used the devices to make purchase, and the few who had tried voice-controlled shopping were unlikely to do it again.

Doug Robinson, CEO of Fresh Digital Group, talks about the benefits of investing in branded voice skills and the future of voice.

Lee Van, chief strategy officer at Captura Group, talks about how marketers over generalize when targeting Hispanic consumers.

As visual search moves from novelty to legitimate discovery tool, consumes have raised their expectations for its utility and accuracy.

Pinterest launched visual search three years ago, and it now sees 600 million visual searches per month. eMarketer's Yory Wurmser spoke with Omar Seyal, head of discovery product at Pinterest, about what the platform has learned about consumer visual search behavior.

So far, targeting and audience segmenting are among the most common uses for the emerging technology.

The role of chatbots in ecommerce has evolved from a sales tool to a customer service assistant. When US internet users want to resolve a customer service issue quickly, more than half turn to chat, according to a CGS survey.

Pandora remains the most popular streaming music service in the US, according to eMarketer's new forecast, but Spotify's continued growth will change the balance of the market in coming years.

Advertisers and artists believe that artificial intelligence will boost their output over the next two years.

Social media marketers and advertisers are looking beyond the hype and mysticism of AI, and seeing its potential for both effective campaign management and optimization. eMarketer has curated this Roundup of articles, insights and interviews so you too can get a sense of the real reality of AI and how it can support your social campaigns. (Robot not required.)

Companies across all industries are trying to figure out how voice control can help them interact with their target audiences and build brand engagement in more personalized and frictionless ways.

Meg Goldthwaite, CMO at National Public Radio, and Gina Garrubbo, CEO of National Public Media, discuss how brands can reach the voice-addicted population without disrupting the user experience.

What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.