Artificial Intelligence
In the latest episode of "Behind the Numbers," the topic is automation and jobs. Where is automation displacing human jobs, and what new opportunities are emerging?
Marketers may be intrigued by new developments like artificial intelligence, augmented reality and voice search. But plenty worry that they are unprepared to work with emerging tech.
Important AI-supported technology, such as facial recognition, is expected to reshape many sectors.
William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment (ROI).
Chris Victory, vice president of partnerships at demand-side platform MediaMath, discusses the applications of AI in the programmatic space.
China has become a battleground for fully-automated, cashierless stores, with investors pouring money into such efforts. Traditional retailers, ecommerce players and startups have all entered the fray with a mix of retail technologies.
Many retailers see investing in new technology as a must if they are to remain competitive, but consumers may not be ready to adopt new platforms and tools. A new survey indicates consumer wariness of chatbots and robots.
Allen Nance, global CMO at Emarsys, discusses what human and machine marketers are each meant to do.
Julie Lyle, chief revenue officer at acquisition marketing platform DemandJump, talks about how artificial intelligence could help map the customer journey.
While more than six in 10 marketers in North America are aware of the technology to some degree, only 3% consider themselves experts in the area.
Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
A survey found that many plan to increase their spending on a range of emerging technologies, including artificial intelligence and location-based marketing.
Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
A new study looking at the concepts marketers consider to be overhyped found that many see artificial intelligence—and even big data—as more of a fantasy than a reality.
Caroline Klatt, CEO of chatbot software platform Headliner Labs, spoke with eMarketer about how artificial intelligence in messaging environments can help marketers in more ways than they might realize.
Matthew Tharp, chief evangelist at CRM and business process management platform Bpm’online, discusses the industry’s technology proliferation problem.
Computer scientists have been touting AI for more than half a century, but the technology is only now beginning to reveal its potential. There is still plenty of hype, but AI is finally a reality in many consumers' daily routines.
A survey of internet users in Germany, the UK and the US found that consumers are mostly indifferent about brands using ads that were created via artificial intelligence. But about a quarter expressed negative feelings.
New research from Salesforce finds that many consumers, particularly millennials, are open to AI or other shopping-related technologies that help streamline the retail experience.
Autonomous vehicles are widely anticipated in some countries, like India and China, a multimarket survey found. But interest in Singapore and Japan is muted.