Artificial Intelligence


Technology publisher The Information rattled the digital sector with a report suggesting that the vast majority of smart speaker owners have not used the devices to make purchase, and the few who had tried voice-controlled shopping were unlikely to do it again.

Companies across all industries are trying to figure out how voice control can help them interact with their target audiences and build brand engagement in more personalized and frictionless ways.

Lee Van, chief strategy officer at Captura Group, talks about how marketers over generalize when targeting Hispanic consumers.

Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.

Consumers still have some reservations about retail tech—like chatbots providing customer service or in-home voice assistants suggesting products—so it makes sense that many are more receptive to a combination of AI-assisted and human interactions. But transparency is key: Shoppers want to know if they’re dealing with a human or a computer.

A May 2018 survey by Automat found that 70% of US female beauty buyers said they were overwhelmed by product choices. One solution to the overwhelmed-with-choice conundrum could be virtual beauty advisors.

Voice’s potential as the future of online communication has drawn tech, telecom, search and retail giants into a “voice race” to own the market.

Don Vega, principal media trader at Goodway Group, spoke about how artificial intelligence and other emerging products are leading ad buying firms to reorganize themselves.

Preston So, director of research and innovation at Acquia Labs, explains how the Software as a Service (SaaS) provider helped the state of Georgia develop an Alexa Skill.

We used eMarketer data to take a deeper look and offer more clarity into Mary Meeker's recent annual internet trends report.

Doug Robinson, CEO of Fresh Digital Group, talks about the benefits of investing in branded voice skills and the future of voice.

Meg Goldthwaite, CMO at National Public Radio, and Gina Garrubbo, CEO of National Public Media, discuss how brands can reach the voice-addicted population without disrupting the user experience.

What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.

Amid rising ownership of voice assistants and smart speakers like Amazon’s Echo and Google’s Home, voice search is becoming standard operating procedure for many consumers. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the conversational commerce ecosystem, encompassing chatbots and personal assistants.

A May 2018 Voicebot and Voysis survey found that nearly 21% of US internet users said they would ask their voice assistant for in-store help, while 17.6% would use their voice assistant to self-checkout.

Five B2B brand marketing leaders talk about how they pushed through barriers, implementing marketing technology solutions at their organizations that integrate disparate data sources and make audience data actionable for advanced and targeted marketing practices.

Tim Sims, senior vice president at The Trade Desk, discusses how ad buying is becoming more automated.

Chris Papaleo, executive director of emerging technology at Hearst, discusses how the publisher puts itself in the position to benefit its brand partners.

According to a Forrester Consulting survey of decision-makers responsible for tech procurement, nearly half said they plan to make a major investment in AI within the next year.

Eric Tourtel, senior vice president of Latin America for Teads, discusses the latest mobile video advertising trends coming out of the region, and what’s on the horizon for this growing format.