Traditional prompt-driven AI is giving way to agentic AI, which consists of autonomous agents capable of independently performing tasks, making real-time decisions, and learning from experience. Though it’s still in its early phases, agentic AI enables marketers to enhance operational efficiency, personalize customer interactions, and drive innovation.
On today's podcast episode, we discuss how much we will actually be using AI agents this year, what happens when they start talking to each other, and how much Apple is likely to move the smart glasses adoption needle. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Technology Analyst Jacob Bourne and Senior Briefings Editor Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.
Oracle surged 6% amid AI collaboration news. Apple, SpaceX, and Microsoft align with government priorities, leveraging investments for strategic gains.
With the holiday season in the rearview mirror, our analysts are already looking ahead to what the rest of this year—including the 2025 holiday season—will look like. This year will be defined by unpredictability, as President Trump begins his second term during a time of mixed consumer sentiments. Here are four trends our analysts expect will continue in 2025.
Friend delays its AI pendant release and drops chatbot platform, betting on product refinement as it navigates resource constraints.
Many notable data points emerged from this busy week, including Google's search usage, resounding global trust in influencer recommendations, and most Americans don't know they're using AI-enabled products (even though 99% recently have).
AI firms are paying for raw footage, offering creators extra cash—but with low payouts and growing privacy concerns, is this a good deal or a short-term play?
Apple pulls its AI news alerts after hallucinations misrepresent major stories. The controversy shows Big Tech’s ongoing struggle to make AI both useful and trustworthy.
The AI agent era is here: Businesses are using AI agents to streamline operations and reduce staffing costs. As adoption rises, balancing efficiency with customer trust will be the real challenge.
As media struggles with declining traffic, the AP is cashing in on AI licensing deals. But smaller AI companies may struggle to compete in this high-cost content arms race.
While Google faces mounting pressure from Bing’s ChatGPT integration and other generative AI (genAI) search platforms, degradation of its own search results, including those shown in its AI Overviews, could be exacerbating migration away from Google.
MFA sites still plague open web exchanges: AI allows bad actors to rapidly produce fraudulent websites and use bots to drum up fake pageviews, muddying the ad ecosystem.
High-quality visuals or graphics would be the highest factor for AI-generated ads to grab the attention of both millennials (45%) and Gen Zers (50%), according to an October survey from Interactive Advertising Bureau (IAB) and Sonata Insights. While celebrity or influencer endorsements would be the least effective way to get millennials (12%) and Gen Zers (17%) to take note.
To compete better with Microsoft, Salesforce, and Zendesk, the company must prove the safety and utility of its offerings in this lucrative market.
Tools can streamline hiring but risk oversimplifying the competitive job market and could imperil HR roles.
Google hesitated to dive into generative search until pushed by OpenAI, Microsoft, and a raft of smaller companies, such as Perplexity with their AI-powered search tools. That hesitation is gone.
Retailers and tech giants are rushing to roll out AI-powered search.
OpenAI and Axios partner up: The AI firm will fund four local newsrooms in exchange for access to the publisher’s material.
With 75% of companies adopting AI and only 35% of employees trained, the widening skills divide could slow adoption and worsen workforce inequality.
Amazon faces technical and factual challenges as it transforms Alexa into an advanced AI agent, delaying progress and risking its market relevance.