On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.
68% of US adults think the government and businesses share responsibility over preventing the spread of false information through AI, according to a December 2024 Gallup and Telescope Foundation survey.
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to Friday 5.
27% of CMOs are hesitant to adopt AI, but the tide is changing: CMOs without any implementation plans risk falling behind high-performance companies.
Acer is raising US laptop prices by 10% due to Trump tariffs, with competitors likely to follow—squeezing both consumer wallets and enterprise tech budgets.
As AI agents become more sophisticated and digital twins evolve, marketers have even more to gain from the emerging technology.
HP claims Humane’s AI tech—but not its hardware: HP will buy Humane’s AI software and patents for $116 million. The struggling Ai Pin won’t survive the deal.
The $599 iPhone 16e is packed with power, but it could steal sales from the iPhone 16. If the cheaper model does it all, what’s left to justify the premium price?
“Dr. AI” is the new “Dr. Google”: 60% of US consumers have used AI for health guidance. Healthcare marketers and providers should educate the public on responsible use of AI for medical purposes.
Spotify’s latest AI push gives independent authors a cost-effective way to create audiobooks, but AI narration’s emotional gap could turn some listeners away.
AI is popular in the workforce, but marketers should remain cautious: Despite massive adoption, overuse could still fracture consumer trust.
While 65% express discomfort with AI-generated ads, the same percentage expect brands to adopt the technology. This acknowledgement of AI's inevitability despite personal qualms suggests that the default consumer reaction is skeptical acceptance.
Google offers thousands in ad credits for Demand Gen: Advertisers are encouraged to use the tool as it undergoes changes, but there are many kinks to iron out.
Consumers will pay for accurate AI responses, pressuring companies to provide better answers while navigating an uncertain legal landscape.
Its reporters are adopting AI tools to improve efficiency. Despite clear editorial guidelines, the move could fuel media mistrust and alienate readers.
On today’s podcast episode, we discuss how DeepSeek has reset Google’s AI strategy, how much other GenAI chatbots can chip away at Google’s search dominance, and why the tech giant was able to double revenue growth last year. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.
As marketers integrate generative AI (genAI) into their creative workflows, they must ensure the technology enhances, rather than replaces, creativity. Creatives must be active in AI policy development, maintain transparency of AI use, and be thoughtful about the way they use genAI. Brands that balance AI efficiency with human insight will stand out.
The platform is tackling hateful content with AI-driven moderation and adding non-user content to attract local advertisers.
Docs are using AI more, and are more excited about its potential: But physicians want more regulatory oversight before they completely trust the tech. Recent workforce cuts at the FDA could make this difficult to achieve.