Artificial Intelligence
Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.
Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.
Hossein Rahnama, founder and CEO of fintech AI firm Flybits, explains the benefits and challenges of virtual assistants for brands in Canada.
Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
The world is becoming more automated—from self-driving delivery vehicles to subscription commerce—but is tech creating convenience or concern for consumers?
At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.
Pinterest launched visual search three years ago, and it now sees 600 million visual searches per month. eMarketer's Yory Wurmser spoke with Omar Seyal, head of discovery product at Pinterest, about what the platform has learned about consumer visual search behavior.
So far, targeting and audience segmenting are among the most common uses for the emerging technology.
The role of chatbots in ecommerce has evolved from a sales tool to a customer service assistant. When US internet users want to resolve a customer service issue quickly, more than half turn to chat, according to a CGS survey.
Pandora remains the most popular streaming music service in the US, according to eMarketer's new forecast, but Spotify's continued growth will change the balance of the market in coming years.
Emerging retail tech straddles the line between utilitarian and useless. Improving the customer experience is usually the end goal but when it's implemented just for the sake of showing off, consumers don't always find it useful. According to a June 2018 JDA Software survey, consumers were receptive to the idea of retail tech.
Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.
Emerging technologies may ease struggles that businesses have with analytics.
Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.
As visual search moves from novelty to legitimate discovery tool, consumes have raised their expectations for its utility and accuracy.
What does someone who already owns a voice-enabled smart speaker want this holiday season? Another smart speaker, of course.
For many consumers, tried-and-true devices are more exciting than the latest gadgets.
Getting AI products to operate correctly takes a lot more effort than just flipping a switch and letting a machine do the work.
Jim Hertzfeld, chief strategist at digital agency Perficient Digital, discusses how some brand marketers are connecting marketing data to merchandising data to maximize the value of what's available to them.