New insights emerge on AI’s power hunger: The technology is energy intensive, but it’s hard to pinpoint the extent. Efficiency efforts might fall short of making the sector sustainable.
Accenture times the market correctly with generative AI deals: It partners with Cohere and plans to purchase Udacity. It’s positioned to deliver AI solutions for hesitant companies.
Can Rufus transform how shoppers navigate Amazon? The genAI-powered tool creates a more engaging experience that could drive consumers to the retail giant for advice and inspiration.
Retailers are moving fast to implement AI in their organizations: But CEOs and management are divided on where to focus investment, according to a report provided exclusively to EMARKETER.
On today's podcast episode, we discuss what happened when the first human ever received a brain implant from Neuralink, the other potential benefits of this technology outside of helping people with paralysis, and what the ultimate goal of Neuralink actually is. "In Other News," we talk about what happens now that ChatGPT has a memory and what to make of Gemini's rough start. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Meta ignores tech industry’s AI apocalypse warning: A group of companies and researchers say AI’s extinction threat is real. But will present-day risks be addressed?
Could Perplexity supplant Google Search? It's getting fresh funding and becoming a go-to AI search engine, putting pressure on Google to launch an airtight, monetized AI strategy.
Study reveals genAI’s impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.
Nvidia keeps defying gravity, and it’s making Wall Street very anxious: Its AI chips are selling like commodities. Global demand is high, but Big Tech might withdraw its support.
Anthropic’s Claude 3 Opus surpasses OpenAI’s GPT-4 and Google’s Gemini Ultra in safety and performance. Its multimodal approach could attract businesses seeking a secure option.
Expanding YouTube Create, rising CapCut reshape content creation: These tools both aim to empower creators and leverage user data for platform growth.
Walmart makes a huge acquisition in hopes of taking on Amazon’s retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart’s prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial” Most Interesting Retailers List, a monthly ranking revealed on an episode of the “Behind the Numbers: Reimagining Retail” podcast.
On today's podcast episode, we discuss what comes after the end of search as we know it, what generative AI (genAI) is best at today, who the right partner for Paramount+ is, what Ikea's plans to save the mall entail, the most popular alcoholic drinks in the US, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.
OpenAI joins forces with Figure to develop humanoid robots: AI is a robotics catalyst and Google knows it. OpenAI’s partnership could give it an early sector lead.
This year has the makings for a major year in advertising, with big events like the Olympics and the presidential election on the calendar. But don’t expect 2024 to follow the same patterns as 2020 or 2016. Following duel strikes and in the midst of streamer consolidation, this year media planners need to be agile aware of changes in consumer sentiment and content. Here are five trends media experts think you should watch.
Are chatbots the next digital billboards? Startup Adzedek is providing a pay-per-click ad system to AI providers. It’s a revenue lifeline that comes with PR baggage due to AI’s mouthiness.
Lawsuit challenges OpenAI’s nonprofit roots in light of billion-dollar investments and the rush to reach AGI. It could be a defining moment for AI’s biggest player.
More than one-third (34%) of Amazon sellers and brands worldwide use AI to write and optimize product listings, according to January 2024 data from Jungle Scout.
Consumers want more AI transparency from brands: AI content isn’t easily discernible, and there are no disclosure rules. How should brands adapt?
Last week, Arc, a web browser from startup The Browser Company, released a new AI-powered feature called pinch-to-summarize, which provides an instant summary of full web pages. That follows Arc’s release of “Arc Search,” a mobile app that will search the internet based on a user’s query and deliver an AI-generated page summarizing the breadth of information it searched. It’s not the only AI tool targeting search. Perplexity is seeing increased attention for its ability to summarize data sets, including searching in Reddit posts or YouTube videos. This month also saw the rebranding of Google’s Bard chatbot to Gemini as the company doubles down on AI search.