Google’s AI Max product promises one-click boost to ad performance: AI integration will allow for advanced query matching, but a Chrome sell-off looms large.
Netflix remains a revenue leader in the streaming space, however tariff concerns and tightening budgets for both consumers and advertisers have increased the pressure across all providers to stand out.
On today’s podcast episode, we discuss why Google is now keeping third-party cookies, who’s most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
As tariffs put pressure on retail media budgets, advertisers are, in turn, pressuring retail media networks (RMNs) for more sophisticated measurement tools that provide them with richer data across the entire funnel.
Custom AI agents are booming, but power and capacity shortfalls are slowing Microsoft’s expansion, threatening to delay broader adoption and inflate cloud costs.
As genAI tools grow more complex, error rates climb—raising red flags for marketers who now face mounting risks from inaccurate, overconfident outputs.
Reddit’s global growth is now core to its business: Community-driven expansion and ad revenues abroad are transforming the platform’s trajectory.
By keeping nonprofit control, OpenAI ditches profit-first ambitions and positions itself as the ethical backbone of the AI race
Google presents ads with AI chatbot startups Liner, iAsk: The move is part of Google’s strategic effort to lead the AI revolution.
GenAI use is widespread in creative marketing: Leadership, however, is focused on operations over content outcomes.
71% of consumers worldwide are interested in AI agents that can answer questions for faster customer service, according to December 2024 data from Salesforce.
Reddit’s blowout Q1 shows ad momentum: With strong midmarket traction and AI tools scaling, its business model is leveling up.
More than just a cloud leader: Microsoft ad revenues surged 21%, gaming stabilized, and LinkedIn grew, too.
Visual and audio data will feed Meta AI unless voice commands are disabled—placing an ultimatum between convenience and control.
AI detection and watermarking could improve the user experience but deter brands and creators from experimenting with the technology.
By automating reservations, triaging inquiries, and personalizing responses, Yelp is betting that smarter services will keep businesses paying and users engaged.
ChatGPT gets too friendly, OpenAI hits undo: The GPT-4o update turned ChatGPT into a sycophant, prompting OpenAI to reverse course and raising new concerns about rushed genAI development.
It can remember customers across chats and make personalized recommendations.
Pushing out contractors to prioritize automation could save costs but risks alienating users, hurting team morale, and compromising content quality in the short term.
Execs face boardroom pressure to scale AI fast, but talent gaps, infrastructure issues, and employee resistance are holding progress back.