Artificial Intelligence

TD Ameritrade's AJ Mazza, director of client marketing, advertising and brand management, and Dedra DeLilli, director of social media and corporate sponsorships, advertising and brand management, discuss how the investment bank uses artificial intelligence technology.

Artificial intelligence (AI) is helping bring discovery back to the travel research process. Phil Koserowski, vice president of interactive marketing at The Leading Hotels of the World (LHW), told eMarketer's Maria Minsker how.

Last year, nearly half of US executives said their company was in the deployment phase of production for predictive analytics. However, their efforts haven’t translated to successful deployments a year later, research found.

More client-side marketers and agency professionals are investing in predictive analytics technology, according to research. Proponents of the emerging discipline suggest they use the toolset to help improve engagement, develop insights and personalize their communications with customers.

A typical brand now has a staggering amount of data in its arsenal, and the marketing department’s goal is to use that data to deliver more effective results than ever before. Enter predictive marketing, which uses machine learning to deliver more accurate insights about how best to encourage sales from existing and new customers. Topics in this webinar include: What marketers are doing with predictive models; How many companies have moved toward predictive marketing, and how far along they are; What the return on investment (ROI) of predictive marketing can look like; Which challenges are proving difficult for adopters of predictive marketing.

Antti Pasila, founder and chief strategy officer of advertising automation company Kiosked, spoke to eMarketer about why advertising and artificial intelligence go hand in hand.

A typical business-to-business (B2B) brand now has a staggering amount of data in its arsenal, and the marketing department’s goal is to use that data to deliver more effective results than ever before. Enter predictive marketing, which uses machine learning to deliver more accurate insights across the funnel to encourage sales from existing and new customers.

Justin Cutroni, Google analytics evangelist, discusses the Google Analytics 360 marketing cloud suite and how the company approaches machine learning.

While almost two-thirds of bad bots worldwide behave like bots, roughly 40% are able to mimic human behavior, according to 2015 research.

Chris Ciccarello, senior director of pricing and customer analytics at Farmers Insurance Group, explains how predictive analytics help strengthen the brand's personalization efforts.