Artificial Intelligence


The Echo Dot was Amazon's best-selling product this year, signaling widening consumer comfort with spoken commands and queries.

Artificial intelligence had a breakthrough year in 2016, not only with machine learning, but with public awareness as well. And most marketers believe consumers are ready for the technology.

Artificial intelligence (AI), in its most widely understood definition, involves the ability of machines to emulate human thinking, reasoning and decision-making. Though AI continues to develop and become more sophisticated, internet users worldwide are seeing benefits of the technology, like its ability to complete dangerous tasks, or even the companionship it provides.

Artificial intelligence (AI) is already becoming entrenched in many facets of everyday life, and is being tapped for a growing array of core business applications, including predicting market and customer behavior, automating repetitive tasks and providing alerts when things go awry. As technology becomes more sophisticated, the use of AI will continue to grow quickly in the coming years.

Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.

Artificial intelligence (AI) is helping bring discovery back to the travel research process. Phil Koserowski, vice president of interactive marketing at The Leading Hotels of the World (LHW), told eMarketer's Maria Minsker how.

easyJet uses artificial intelligence (AI) technology to help stock and reduce food waste in its planes. Alberto Rey Villaverde, the airline's head of data science, told eMarketer how it works.

Last year, nearly half of US executives said their company was in the deployment phase of production for predictive analytics. However, their efforts haven’t translated to successful deployments a year later, research found.

More client-side marketers and agency professionals are investing in predictive analytics technology, according to research. Proponents of the emerging discipline suggest they use the toolset to help improve engagement, develop insights and personalize their communications with customers.

A typical brand now has a staggering amount of data in its arsenal, and the marketing department’s goal is to use that data to deliver more effective results than ever before. Enter predictive marketing, which uses machine learning to deliver more accurate insights about how best to encourage sales from existing and new customers. Topics in this webinar include: What marketers are doing with predictive models; How many companies have moved toward predictive marketing, and how far along they are; What the return on investment (ROI) of predictive marketing can look like; Which challenges are proving difficult for adopters of predictive marketing.

As businesses come to terms with tapping into artificial intelligence (AI) to improve operations, one key concern for B2B marketers is how it will be integrated effectively.

Consumers are frequently turning to virtual assistants like Siri and Alexa to help with a variety of things. But according to September 2016 research, most internet users won’t be turning to them for assistance to stay organized during the upcoming holiday season.

Artificial intelligence (AI) is still new in most of the business world, but many marketers may be using it without realizing it. Key topics in this webinar include: How marketers are currently using AI for business intelligence; Customer acquisition and more; How the marketing-related AI ecosystem is shaping up as new and old players roll out AI technology; How AI makes big data more useful and why marketers think AI will have a major impact on their business in the next five years.

Much of today’s hype around artificial intelligence (AI) is concentrated in a few areas: enabling futuristic applications like self-driving cars, helping conversational interfaces like chatbots come to life, and making business more efficient and predictable. But in this episode of “Behind The Numbers,” we focus on how AI is being used to spur creativity in areas like art, music and storytelling.

Martin Kedbäck, channel manager at Swedbank, spoke to eMarketer's Maria Minsker about how the bank's virtual assistant, Nina, has become a solid self-service channel that leaves agents more time to close deals.

TD Ameritrade's AJ Mazza, director of client marketing, advertising and brand management, and Dedra DeLilli, director of social media and corporate sponsorships, advertising and brand management, discuss how the investment bank uses artificial intelligence technology.

Asaf Jacobi, president of Harley-Davidson's New York City division, talks about the brand’s experience with artificial intelligence.

Two in three senior business decision-makers in the UK think artificial intelligence (AI) will help them make the customer experience better by providing them with new data, and half hope to automate tasks so their human workers can add value in new places. But there are many concerns as well, including about the nature of AI itself.

Many IT executives in North America currently have—or plan to have—machine learning programs in place, according to research. Predictive analytics is the No. 1 implementation, but execs have dozens of use cases on their agendas.

eMarketer analyst Jillian Ryan shares her advice for marketers new to predictive technology.