Artificial Intelligence


Investing in infrastructure is a priority for companies ramping up for AI, but it’s hardly the only priority.

Chat-based messaging apps are gaining favor with travelers, who find that they offer a number of potential benefits when staying at hotels.

Retailers adding online chat and mobile messaging options to their customer service arsenal are likely to be rewarded. According to December 2016 research, roughly 30% of consumers favor these types of digital alternatives when they have questions about potential purchases.

The Echo Dot was Amazon's best-selling product this year, signaling widening consumer comfort with spoken commands and queries.

As businesses come to terms with tapping into artificial intelligence (AI) to improve operations, one key concern for B2B marketers is how it will be integrated effectively.

Artificial intelligence (AI), in its most widely understood definition, involves the ability of machines to emulate human thinking, reasoning and decision-making. Though AI continues to develop and become more sophisticated, internet users worldwide are seeing benefits of the technology, like its ability to complete dangerous tasks, or even the companionship it provides.

Artificial intelligence (AI) is already becoming entrenched in many facets of everyday life, and is being tapped for a growing array of core business applications, including predicting market and customer behavior, automating repetitive tasks and providing alerts when things go awry. As technology becomes more sophisticated, the use of AI will continue to grow quickly in the coming years.

Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.

TD Ameritrade's AJ Mazza, director of client marketing, advertising and brand management, and Dedra DeLilli, director of social media and corporate sponsorships, advertising and brand management, discuss how the investment bank uses artificial intelligence technology.

easyJet uses artificial intelligence (AI) technology to help stock and reduce food waste in its planes. Alberto Rey Villaverde, the airline's head of data science, told eMarketer how it works.

Digital assistants are taking over and many people—primarily teens and millennials—are not only interested in them, but also use them regularly.

Consumers in Asia-Pacific are expressing strong interest in self-driving cars, mirroring growing curiosity about the technology around the world. But potential buyers in the region have safety concerns that could hold back widespread adoption.

Scott Nelson, head of North America at Viber, discusses how chatbots are shaking up the messaging space.

Artificial intelligence had a breakthrough year in 2016, not only with machine learning, but with public awareness as well. And most marketers believe consumers are ready for the technology.

Consumers are frequently turning to virtual assistants like Siri and Alexa to help with a variety of things. But according to September 2016 research, most internet users won’t be turning to them for assistance to stay organized during the upcoming holiday season.

Artificial intelligence (AI) is still new in most of the business world, but many marketers may be using it without realizing it. Key topics in this webinar include: How marketers are currently using AI for business intelligence; Customer acquisition and more; How the marketing-related AI ecosystem is shaping up as new and old players roll out AI technology; How AI makes big data more useful and why marketers think AI will have a major impact on their business in the next five years.

Much of today’s hype around artificial intelligence (AI) is concentrated in a few areas: enabling futuristic applications like self-driving cars, helping conversational interfaces like chatbots come to life, and making business more efficient and predictable. But in this episode of “Behind The Numbers,” we focus on how AI is being used to spur creativity in areas like art, music and storytelling.

Martin Kedbäck, channel manager at Swedbank, spoke to eMarketer's Maria Minsker about how the bank's virtual assistant, Nina, has become a solid self-service channel that leaves agents more time to close deals.

Artificial intelligence (AI) is helping bring discovery back to the travel research process. Phil Koserowski, vice president of interactive marketing at The Leading Hotels of the World (LHW), told eMarketer's Maria Minsker how.

Asaf Jacobi, president of Harley-Davidson's New York City division, talks about the brand’s experience with artificial intelligence.