Nearly three-quarters of marketers in North America said that knowing how customers spend time in the real world helps inform their future marketing efforts.
In a survey of 50 US political marketers by Centro, 77% said programmatic is key to their campaigns this year.
Using location data to personalize ads has given a lift to marketers trying to engage with their target audience. But driving customers into the store? That's not so clear.
A global survey focusing on new technologies identified some as confusing, but others as both confusing and overhyped.
Fully 87% of US internet users report having a presence on social media, but some six in 10 don’t believe their personal data is being protected, a new survey finds.
The complicated nature of the ad supply chain makes it difficult for advertisers to determine how much money they send to vendors. While this makes it tough for researchers to quantify the “tech tax,” several companies have recently examined how much media spend winds up in the hands of ad tech firms.
According to a Forrester Consulting survey of decision-makers responsible for tech procurement, nearly half said they plan to make a major investment in AI within the next year.
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Consumers have heightened expectations about corporate responsibility. Product quality and cost are still more powerful drivers when it comes to actual purchase decisions, but concerns about brand purpose are a primary factor for a significant number of buyers.
Now that AT&T's bid for Time Warner has been cleared, what other combinations may go through? In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss the shifting landscape and how will it affect the ways that viewers access and consume programming.
TV industry professionals are anxious that new technology could threaten their jobs.
Today on the "Behind the Numbers" podcast, we zoom in on the advertising markets of Latin America in a conversation with eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.
Emotions play a role in shopping behavior even if consumers don't think that they do. According to a recent survey of UK and US internet users by analytics firm Clicktale, 78% of respondents believe they are rational when they shop. Yet 40% said they shop to calm down, and 74% have "stress-shopped" in the past.
Americans are spending less time with most major media, with one major exception: smartphones.
Switzerland has one of the highest digital buyer penetration rates in the world, according to eMarketer’s first-ever retail ecommerce forecast for the country.
Marketers have never had more data about their audiences, or more tools to wrangle that data and make it actionable. But the ideal of a data-driven brand experience, tailored for each customer, is still far from a reality for most marketers who struggle to make omnichannel, real-time connections and deliver meaningfully personalized offerings.
Maximiliano Firtman, a mobile web developer and founder of ITMaster Academy, talks about the advantages and challenges associated with technologies that can give mobile web users an experience closer to that of a native app.
In this week's 'Behind the Numbers' week in review podcast, we unearth the digital data behind the week's headlines, and take a look ahead to what's in store next week.
User acquisition is a major app marketing goal, but the next step for retailers is boosting users' lifetime value, since fostering loyalty can pay off down the road.
Michael Zimbalist, chief strategy and innovation officer at the Philadelphia Media Network, discusses the changing relationship between publishers and the internet's biggest behemoths.