eMarketer senior analyst Ross Benes and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How significant of a player is Amazon Prime Video, really? Can HBO Max reach 50 million subscribers in five years? How should we assess Apple TV+'s first year, as well as the overall video streaming universe?
SVOD: Amazon will remove HBO from its Prime Video Channels offerings, meaning users will need to use the HBO Max app—which could help HBO get the user data it needs to launch its ad-supported tier next year.
Podcasts: As of July this year, 37 new daily news podcasts launched worldwide, and while many of those are pandemic-specific, we think the influx of listeners they’re bringing in could help boost podcast listening in the long term.
Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon's Prime Day went and what to expect from holiday shopping this season. They then talk about miniature Ulta Beauty shops inside Target stores, the health of retail in 2021, and whether in-garage delivery can rival curbside pickup.
Snapchat is looking to build on the strong spending from mobile app advertisers this year with its new performance-oriented offerings.
Having a strong understanding of an email program’s return on investment (ROI) remains a competitive advantage. It might be surprising that given how great an ROI email can provide, many brands don’t actually have a good handle on how to measure its success or lack thereof.
Social: Snapchat rolled out its new TikTok competitor "Spotlight" yesterday, yet another step it's taking to compete with the social media heavyweights for influencers, their fans, and the marketing dollars that follow.
A majority of time spent streaming is on ad-free streaming services—but CTV ad spending is still expected to increase, and there are ways for marketers to reach viewers of ad-free platforms.
Instagram will exceed 1 billion users worldwide in 2020, a milestone originally predicted for 2023, as increased screen time and ecommerce activity drive growth.
Radio: SiriusXM’s incoming CEO is considering a new ad-supported direction for the satellite radio service, but radio ad spending growth will be negative after rebounding next year, so this may not be the savviest move.
Sonika Malhotra, co-founder and global brand director of Love Beauty and Planet, speaks with eMarketer vice president of business development Marissa Coslov about the beauty brand’s marketing priorities, from building trust with its customers to making sustainability accessible.
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