59% of US adults interested in using AI chatbots for shopping-related activities would use the tech for product research, according to SurveyMonkey.
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.
“Short-form video” sees long-form success: Internal communications from TikTok show more than half of users watch videos that are longer than one minute.
The US ad market is in recovery: The industry saw its fourth straight month of growth despite the Israel-Hamas war’s cooling effect on spending.
This time, it’s the former CEO of the world’s largest bitcoin and altcoin crypto exchange.
Amazon is projected to take the lion’s share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast.
Attentive's Cyber Week triumph: Sales of $1.8 billion driven by AI-SMS synergy and personalized messaging.
UK's Gen Z Leading GenAI Adoption: Ofcom's 2023 Report Highlights Teenagers' Predominance in AI Tools Usage
Consumers are turning to the payment method to mitigate financial pressures this holiday season, but overextension concerns persist
Diversifying into use cases like security should help consumers more readily adopt biometric payments
International travelers prefer using cash, but foreign currency headaches are pushing them to credit cards and digital wallets
After its US launch in September, TikTok Shop faces its first holiday season, heating up competition in the social commerce space.
With the rise of digital ad channels like connected TV and retail media, there’s a lot of emphasis on making every ad and consumer touchpoint shoppable. Ad formats with direct calls to action help drive conversions and increase ROI. But brand equity can get left out of the conversation when we focus on performance marketing in isolation. Every ad should perform and provide some sort of measurable impact, but each ad is also vital for telling a brand’s story, even at the bottom of the funnel where marketers are more focused on driving conversions.
Gen Zers are more calculated in their purchase decisions and are less likely to make impulse purchases compared with older generations. Social media is just one tool they use to evaluate products.
There’s good reason to expect strong growth this holiday season: With consumer confidence ticking up, consumers are spending more money than ever before.
Foot Locker raised its full-year forecast: While the retailer has positive momentum after posting better-than-expected results in Q3 and over Thanksgiving week, it still faces an uphill climb.
UK shoppers embrace secondhand goods in search for cost savings: Sales of used and refurbished items are surging, propelling Amazon’s resale business past the $1 billion mark.
Dollar Tree misses expectations as lower-income consumers pull back spending: While the discounter is gaining grocery share, discretionary sales continue to be challenged.