On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.
68% of US adults think the government and businesses share responsibility over preventing the spread of false information through AI, according to a December 2024 Gallup and Telescope Foundation survey.
Nine in 10 consumers worldwide have a profile on Facebook, according to a January report from Sprout Social.
As AI agents become more sophisticated and digital twins evolve, marketers have even more to gain from the emerging technology.
HP claims Humane’s AI tech—but not its hardware: HP will buy Humane’s AI software and patents for $116 million. The struggling Ai Pin won’t survive the deal.
Gen Z’s digital “third spaces” are the future of marketing: Brands need to get involved in these curated, tight-knit spaces and understand the culture to drive success.
27% of CMOs are hesitant to adopt AI, but the tide is changing: CMOs without any implementation plans risk falling behind high-performance companies.
Partnering with a major BNPL player like Klarna could help Mastercard catch up to Visa’s head start
Exclusive experiences like this are helping Amex to win over millennials and Gen Zers
The two are moving ahead with integration plans as they remain optimistic the deal will pass its final hurdles
Walmart ended 2024 on a high note: But 2025 could tell a different story, with tariff uncertainty and economic volatility on the horizon.
Alibaba’s domestic ecommerce growth signals promise for China’s retail landscape: However, price-conscious consumers and a trade war could derail recovery.
Wayfair is in a tough spot: A weak housing market and economic headwinds are shifting consumers’ focus away from home furnishings.
Acer is raising US laptop prices by 10% due to Trump tariffs, with competitors likely to follow—squeezing both consumer wallets and enterprise tech budgets.
Hims & Hers moves into at-home testing: Its recent acquisition of a small lab testing company could have a big payoff.
“Dr. AI” is the new “Dr. Google”: 60% of US consumers have used AI for health guidance. Healthcare marketers and providers should educate the public on responsible use of AI for medical purposes.
Talkspace posts its first full year of profitability: But it’s not all rosy. It’s catching heat for sending teens’ data to social media platforms. Talkspace must be sure not to spoil its prosperity by damaging its reputation.