eMarketer is working on an updated forecast of US digital ad spending for June. Forecasting analyst Eric Haggstrom and principal analyst Andrew Lipsman join host Nicole Perrin to talk about some of the big questions we're asking about connected TV, performance advertisers and digital ad product innovations.
Frictionless commerce, a trend permeating many facets of the customer journey today, leverages technology to improve the retail experience by saving people time and hassle. And arguably the most competitive battleground in frictionless commerce is in fast and free ecommerce delivery.
Walmart's US ecommerce sales are expected to rise 44.2% to $41.01 billion this year, a significant bump from 2019’s stellar 36.8% growth—and an increase from our January 2020 estimate of 27.0%.
Insider Intelligence principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss whether well-being will be the new luxury, what TikTok's new CEO needs to do, brands lightening up, the localism trend, France's latest big tech bill, the fastest creatures on Earth and more.
Click and collect sales in the US will see an acceleration of growth amid the coronavirus pandemic, rising roughly 60% to $58.52 billion this year, according to our estimates. That’s a considerable increase from our previous estimate, when we anticipated a 38.6% growth.
Roku was the top connected TV (CTV) platform in the US last year with 84.7 million users, according to our estimates. This year, that figure will grow 12.5% to 95.2 million.
How is the coronavirus changing media spending? eMarketer co-founder and Insider Intelligence chief evangelist Geoffrey Ramsey discusses this with Brian Wieser, global president of business intelligence at GroupM, during the inaugural episode of "The Executive Roundtable." This new "Behind the Numbers" show brings you inside the mind of some of the industry's most influential voices.
US bank branches are still shuttered amid the pandemic, but consumers are more likely to conduct their banking online, according to recent research.
eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss how brands are changing their approach to influencer marketing, the main challenges influencers are struggling with and what influencer marketing might look like going forward. They then talk about TikTok's call-to-action button, how platforms are dealing with misinformation and Twitter's purchase of a mobile-focused demand-side platform.
More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefitting in the same way. In our latest forecast on time spent with media in the US, we expect adult social network users to log an average of 1 hour, 22 minutes (1:22) per day in 2020, up nearly 7 minutes over last year.
Insider Intelligence junior analyst Blake Droesch, research analyst Daniel Keyes and principal analyst Andrew Lipsman discuss Facebook Shops and whether businesses and customers will want to use it. They then talk about the significance of Walmart shutting down Jet.com, whether polls will work on LinkedIn and what shoppers expect to do after shelter-in-place orders end.
For our new report “Influencer Marketing and the Path to Purchase,” we spoke with a number of social media influencers to find out what brand partnerships look like from their perspective. They shared insights on what creative collaboration looks like, how to engage their followers, and what they do to measure the performance of their content.
Linda Yaccarino, chairman of advertising and partnerships at NBCUniversal, joins eMarketer vice president of business development Marissa Coslov to discuss how the network is responding to the disruptions it faces from the coronavirus pandemic, including the rollout of its Peacock streaming service and the postponement of the Summer Olympics. Yaccarino said, “This structural change has given us permission to fix everything we already knew needed to be fixed.” Made possible by Salesforce.
Stephen Smyk, senior vice president of podcasting and influencer marketing at agency Veritone One, spoke to us about the pandemic's impact on podcast advertising, where advertisers can find opportunities during the crisis and how ads will look as more dollars are invested into programmatic.
Insider Intelligence research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu discuss how the coronavirus changed retail and ecommerce. What are our base, best and worst cases scenarios? They then talk about who frictionless retail is for and what Americans' online grocery experience really looks like.
Direct-to-consumer (D2C) brand Cuts Clothing has grown a lot since it first launched in 2016 on Kickstarter. “Since day one, we have been focused on making premium minimalist shirts for the modern man,” said Steven Borrelli, CEO and co-founder of Cuts.
TikTok’s social commerce features are not as robust as Instagram's or Pinterest's, but the popular short-form video app has been slowly adding shopping ads while integrating creators along the way.
Consumers may not be able to travel at the moment, but that doesn’t mean they’re not thinking about what their next vacation looks like.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Neustar's Ryan Engle, head of product, customer intelligence, and Chris Hawk, director of advisory services. They will explore the data strategies used by CPG marketers today, and offer ways for these businesses to improve.
Cities in China have begun lifting shelter-in-place restrictions to gradually reopen restaurants, shops and other public spaces—but many consumers are still wary about venturing out.