Digital campaigning is crucial to candidates running for election worldwide, and it's no different in Canada. But new requirements—which kicked in earlier this summer—mean that political parties need to be more efficient with their ad dollars. With the upcoming federal election happening in October, here's what you need to know about the Elections Modernization Act (EMA).
eMarketer junior forecasting analyst Nazmul Islam shares our digital ad spending numbers in India and the impact of Facebook, Google and local sites.
The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.
The Weekly Listen: Verizon Sells Tumblr, Facebook Movie Ads, and Snapchat’s Newest Spectacles Aug 16
eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to discuss Verizon’s sale of Tumblr to Automattic, the acceleration of cord-cutting, Facebook’s new movie ads, Snapchat’s third pair of sunglasses and more.
In just a few short years, Siri, Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly. Voice-control technology has officially moved out the early-adopter phase and into the mainstream.
eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss the potential impact of Disney’s new streaming bundle. They also explain why the CBS/Viacom merger matters, where Americans like the stream video and UK media regulations.
eMarketer principal analyst Yory Wurmser explains why Huawei is rolling out a proprietary open-source operating system, the iPhone sales slowdown, Uber’s imminent need to turn things around and how Google is making it easier for users to navigate walking directions with the help of augmented reality.
In Canada, podcasts are increasingly becoming part of advertisers’ content marketing menu, and many brands are investing in podcasts to deliver branded or sponsored content. And there’s good reason for them to do so: According to the Reuters Institute for the Study of Journalism, about a third (29%) of internet users in Canada listen to podcasts.
Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories. This year’s midsummer shopping event—extended to 48 hours and held on July 15 and 16—racked up record sales, further cementing Amazon’s ecommerce leadership position, while creating incremental opportunities for sellers and competing retailers.
eMarketer senior forecasting analyst Cindy Liu breaks down our Facebook audience numbers for key age groups and a silver lining for the social network.
Healthcare and pharma ad spending remains the smallest ad-spending category in the US due to restrictive compliance laws that make it difficult to target audiences, but the legalization of cannabis has helped bolster spending.
"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge. Nearly two-thirds of US Gen Z shoppers, surveyed by the mailbox tech company in May 2019, reported using BOPUS within the past month.
eMarketer principal analyst Victoria Petrock explains how much you can learn from someone's voice, British Airways's VR in-flight entertainment headsets and a recent facial recognition ruling against Facebook.
eMarketer forecasting director Shelleen Shum explores our viewership numbers for subscription OTT in the UK and reasons behind Netflix’s lead.
eMarketer vice president of forecasting Monica Peart shares our ad spending numbers for radio in China and why growth is outstripping TV and newspapers.
Retailers can’t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed by the business itself, can significantly hinder the customer experience.
eMarketer has downgraded Facebook user growth in both France and Germany, due to declines among younger age groups as they shift their usage to other platforms. Total user growth for the platform will essentially be flat in both countries, according to our latest social user forecast.
eMarketer forecasting director Shelleen Shum explores our usage numbers for chat apps in the UK and why WhatsApp is a winner.
Principal analyst Lauren Fisher joins guest host and fellow principal analyst Nicole Perrin to discuss Amazon’s plans to offer video ad inventory to demand-side platforms dataxu and The Trade Desk. They also talk about our new programmatic fee estimates, Microsoft’s purchase of ad-tech firm PromoteIQ and Facebook’s offer to pay for news.
Nearly half of consumers surveyed by Paysafe said they’ve used biometrics—typically based on facial recognition technology—to make some form of payment.