Interest in non-legacy currencies is up slightly, but 58% of US advertisers say they still need to learn more about them before putting them into action, according to an April 2024 survey from iSpot.tv.
On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
US marketers will spend $8.14 million on social media sponsored content this year, marking 16.0% growth YoY, according to our March 2024 forecast.
Regional banks are holding out for lower interest rates to spur loan demand and alleviate deposit costs.
UK regulators could force Google to delay Privacy Sandbox: An internal report found that Privacy Sandbox doesn’t hold up to regulatory standards, dealing a blow to its rollout.
TikTok’s latest launch is overshadowed by a possible US ban: Its Notes app is meant to compete with Instagram, but the chance of a ban is growing.
We look at the tailwinds that pushed Amex ahead—and one potential headwind coming its way.
Some 47% of Gen Zers favor brands and companies that support sustainability, according to March 2023 data from ISCS and Big Village. Here’s a closer look at how brands and marketers are focusing on sustainability in 2024.
Digital audio will have 197.5 million adult listeners in the US this year, but each listener will generate only $36.05 in ad revenues. Radio fares slightly better at $49.10, but both pale next to most other major video platforms.
Consumers’ love-hate relationship with social media puts banks’ image at risk.
In a recent meta analysis, Grocery TV discovered that consumer packaged goods (CPG) brands averaged a 14% increase in incremental sales when advertising through its in-store retail media network.
Express failed to adapt to consumers’ changing tastes: Missteps led the company to file for bankruptcy and shutter more than 100 stores.
Restaurants want in on drone delivery: Panera Bread and Jet’s Pizza are joining retailers like Amazon and Walmart in the search for ways to deliver orders faster and more consistently. Read online
US retail marketplace ecommerce sales will grow 11.4% to reach $428.30 billion this year, per our forecast. Because Amazon (73.4%) and eBay (8.2%) will rake in the majority of those sales, smaller marketplaces like Shein, Michaels, and Wayfair are getting creative and taking the battle for sales in-store.
The cookieless advertising race is heating up: GroupM and PubMatic are offering privacy-oriented inventory ahead of the end of cookies.
Meta raises AI stakes: Meta AI has a competitive advantage over ChatGPT in potential distribution and could eventually provide new surfaces to serve ads.
Hyundai stops advertising on X after an ad appears next to offensive content: Company joins other brands leaving platform due to increased hate speech.
Albertsons and Kroger try to appease regulators: The companies will sell more stores to C&S Wholesale Grocers to clear the pathway for their merger.
Netflix dispels rumors of reduced film output, pledges diversified 2024 content lineup: Co-CEO Sarandos outlines strategy, including AI and live events.