Not only do consumers want businesses to be open and honest in their social posts, they actually hold businesses to a higher standard than they hold for themselves.

We may believe we’re each living in our own social media bubble full of like-minded folks, but new survey data suggests that some of us are being persuaded to change our minds thanks to social posts.

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?

Eric Berry, CEO and co-founder of TripleLift, spoke about how server-side bidding could change the pricing dynamics of programmatic ad buying.

Most companies are not using mixed reality in any way, according to a recent study, but that doesn’t mean they don't think it's important.

Global online marketplaces like Amazon and Alibaba have risen to prominence and are becoming a competitive threat to retailers and brands around the world. According to a 2018 Salesforce survey, merchants have reason to be concerned. Online buyers are starting their hunt for products on marketplaces with increased frequency.

It seems like teenagers would appreciate taking a break from their smartphones, if only they knew how.

Quorum mined statements from members of Congress over the past decade and found that they talk more about technology than any other sector of the economy.

A survey of retail executives showed that outperforming brands tend to offer more functionality on their mobile websites than their desktop sites.

Getting AI products to operate correctly takes a lot more effort than just flipping a switch and letting a machine do the work.

In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman discusses how emotions play a role in shopping behavior even if consumers don't think that they do.

According to a new study from Inmar, traditional grocery has been taking hits, not just from newer ecommerce options but also warehouse clubs and big box multichannel retailers. Grocery shoppers are spreading out their spend across more channels than ever, and even smaller retailers feel pressure to offer digital options.

We let the eMarketer interns take over the studio for a day so they could explain their digital behaviors to the world. Are these younger folks using Facebook the way they used to? What do they use each of the social media platforms for? What do they think about digital advertising? How do their spending habits vary?

CDPs are the hot thing in marketing tech, even though their main features have existed for several years.

A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.

For some shoppers, a long wait in line at the supermarket may lead them to head out the door. And they don't always make the purchase somewhere else: They may just abandon it altogether.

Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.

Millennials have been the focus of advertisers, retailers and media for over a decade. Marketers are recognizing this massive shift, but not all are capable of meeting the expectations of younger consumers.

Pandora remains the most popular streaming music service in the US, according to eMarketer's new forecast, but Spotify's continued growth will change the balance of the market in coming years.