eMarketer sales executive Michael Bruckenthal, midmarket account manager Brandon Galindo and principal analyst Nicole Perrin discuss initial reactions to Google's new cloud-based gaming service Stadia. Then vice president of content studio Paul Verna talks about the effects of Hulu's price hike, why Spotify is recommending podcasts and Amazon's agenda for its new free music streaming service.
As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising that doesn’t detract from gameplay.
Next year, the average US adult will spend more time listening to digital audio—whether that’s streaming radio or podcasts—than traditional radio, according to our estimates. As adoption continues to grow, so does advertiser investment.
Following a redesign in early 2018 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback. New features and a rebuilt Android platform are giving the social network new momentum. In its latest forecast on worldwide social network users, eMarketer has upgraded its estimates for Snapchat users for 2019 through 2023.
eMarketer forecasting analyst Rini Mukhopadhyay tees up our usage figures for mobile messaging apps worldwide, which recently hit a tipping point against mobile phone social network users.
eMarketer junior analysts Blake Droesch and Lucy Koch join principal analyst Jillian Ryan to discuss whether companies still need a traditional CMO. What are the new responsibilities of the new CMO, and what can they do to thrive? Jillian, Blake and Lucy also talk about the smartphone shipment rebound and whether people prefer to watch the same content separately, or different content together.
eMarketer forecasting analyst Peter Vahle discusses our recently lowered holiday retail sales outlook, and the $1 trillion season projection still within arms’ reach.
More women are turning to resale sites, including The RealReal and Poshmark, as they continue to compare deals and make more of an effort to spend less.
eMarketer senior forecasting analyst Oscar Orozco breaks down our latest ad spend projections for Snapchat and how the platform rebounded from a weak 2018.
eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss Amazon's new grocery store, YouTube's new shopping ads, Instagram's new feature to take on TikTok, Google checking accounts, when we are most likely to get déjà vu and more.
eMarketer global director of public relations Douglas Clark explores our usage estimates for Facebook Messenger and its popularity in Brazil, Mexico and Argentina.
eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss why defining political ads is difficult but important. They also consider whether political ads really work. They then talk about connected TV growth, issues with Facebook's Ads Manager and Google search manipulation concerns.
eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and vice president of forecasting Monica Peart talk about the peaking of US TV ad spending. Why has it stopped growing, how does cord-cutting contribute, and what makes video streaming services attractive? They then discuss the performance of Disney+ in its first week and Facebook's new peer-to-peer service Facebook Pay.
Digital video is growing. In fact, it’s rare to come across an area of digital video that isn’t seeing increased investment. Ad spending in digital video is no exception, and we anticipate it to grow 20.8% to more than $36 billion this year in the US. It’s happening in OTT and connected TV, as well as across mobile devices, programmatic exchanges, and social media platforms.
Amazon makes most of its digital ad revenues from search. But it’s done a lot to build out a display business as well, and that’s where eMarketer expects growth to be fastest in the coming years.
Google’s position as the search advertising leader in the US is on solid footing, according to our latest US digital ad spending estimates. This year, Google will net more than 73% of US search ad spending, down less than 1 percentage point since 2018.
When Steven Tristan Young, CMO at social commerce marketplace Poshmark, started his career two decades ago, he knew he’d be doing so with the goal of leading a marketing team like Poshmark’s: one focused on brand strategy and aggressive, yet thoughtful, growth.
eMarketer junior forecasting analyst Nazmul Islam discusses the events that contribute to our US TV ad spending estimates for this year and next.
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as a way to drive—and measure—direct sales. Should the platform hide likes from public view, which it began testing in the US this week, influencer marketers could be forced to look beyond vanity metrics to more advanced measurement tools, including social commerce and in-store purchase behavior.