Netflix’s US ad revenues per ad-supported viewer will fall from $70.44 this year to $59.67 by 2026, according to our forecast.

In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

Traditional search—which excludes retail media search—will claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast.

Halloween creep has crept into June: Lowe’s and Party City are following Home Depot’s lead in promoting Halloween merchandise months before the holiday, while Spirit Halloween staffs up.

The CFPB director described the new advertising space as potential “financial surveillance.” But Chase says retailers don’t gain access to customers’ private data.

Walmart’s automated warehouses enable it to do twice the work with half the staff: Those gains are creating more capacity for third-party sellers, and putting the retailer on track to hit ecommerce profitability in two years

We look at what it might take for the networks to appease retailers and the judge—and avoid going to trial

It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It’s a win for Venmo’s monetization journey

But given the costs of the tech to implement it and keep it running, it may not be worth it for other retailers to follow suit

Reddit signals priorities through new partnerships: Enhancing ad transparency, performance, and safety for advertisers through advanced metrics and AI-driven analysis.

How streaming services are adapting to Amazon’s shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.

Consumers think twice about buying fast food when prices rise: Traffic has fallen at major QSR chains since California’s 25% minimum wage increase took effect in April.

Gen Zers and millennials are increasingly turning to social media platforms for health-related information. Here’s the data you need to ensure your marketing campaigns are reaching these cohorts.

Done CEO and head clinician charged with fraud in Adderall distribution scheme: Regulators are paying closer attention to companies that promote prescription drugs directly to consumers online. It’s a wake-up call for telehealth companies and healthcare marketers.

In TikTok we trust (for health): We unpack new survey results examining TikTok users’ trust in health content on the app and the opportunities this presents for healthcare marketers.

Although linear TV can’t be dismissed just yet, and CTV has a ways to go before claiming its crown, here are three key 2024 milestones that attest to its growing ad power.

On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.

Spotify is expanding its ad revenue streams with new agency and genAI ads, but a shift into video advertising might miss its target audience.

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