Programmatic platforms are changing the way they price inventory, and their moves are increasing CPMs and creating headaches for ad buyers.
Digital and traditional media are still in a fierce competition for consumer attention. In the latest episode of “Behind the Numbers,” eMarketer’s Chris Bendtsen and Corey McNair discuss the continued importance of TV, the expansion of digital video and the question of time with Facebook.
In the latest episode of "Behind the Numbers," eMarketer's Oscar Orozco and Corey McNair discuss how consumers engage with content while multitasking.
Though internet users in the US are becoming accustomed to using voice commands, it has yet to become a regular part of their routine. According to a Social Lens survey, 70% of respondents have used a voice command on any device at some point, but that figure dropped to one-third for those who said they used them every day.
Undertone's Mike Pallad and Laura Salant discuss the importance of measuring attention in digital ad campaigns.
Along with meal kits and instant ramen, food delivery has vastly altered the American palate for at-home dining. But despite growing competition in the digital delivery space, not everyone has embraced it.
Social media is hardly synonymous with shopping, but that hasn't stopped social platforms from positioning themselves as pseudo-retailers.
More than four of every five digital display ad dollars in the US today goes through programmatic.
Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
Invasive and retargeted ads are turning some people to ad blocking. Surveys indicate that users are increasingly finding digital ads to be too intrusive.
Retailers believe that early birds and primetime shoppers are the most important holiday audience. Procrastinators? Not so much.
About one-third of publishers are using CMPs to collect and store their user consent data in an attempt to avoid fines for data misuse.
According to a new survey from Fetch, more than four in 10 consumers say have ordered food to go while on their daily commute.
First books, now … mattresses? Amazon and a host of new brands are shaking up the mattress industry and remaking the customer journey. eMarketer’s Andrew Lipsman lays out the facts and data.
A new National Retail Federation study examines what it is calling "value shoppers," the 89% of US consumers who frequent discount retailers. With a figure that high, this behavior transcends gender, region, income and age.
Casie Jordan, director of professional services at MoPub, spoke about how app publishers are adjusting the ways they sell inventory programmatically.
Marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
Matt Prohaska, CEO and principal of Prohaska Consulting, discusses why ad buyers continue to shift away from open markets despite much-awaited improvements to transparency.