The second half of July means Q2 earnings are out. While some results were surprising, others showed companies’ continued growth, and in one instance, even a potential rebound. We offer our analysis on six companies as well as our own forecasts.
eMarketer senior forecasting analyst Oscar Orozco shares our online shopping numbers for the UK and the impact of Amazon and eBay. Watch now.
Retail messaging can often feel like a game of Goldilocks. Too many messages can frustrate and push consumers away, while fewer communications can put the brand at risk of no longer being relevant.
It is often the case that marketers and business leaders prioritize customer service initiatives that don’t always align with the needs of their customers. But to keep consumers coming back, it’s more important than ever for marketers to bridge this gap by focusing on what their customers really want—a responsive, streamlined shopping experience.
eMarketer principal analyst Nicole Perrin shares her latest findings on the customer experience, focusing on messaging frequency, loyalty marketing and what to do about those crumbling cookies.
eMarketer senior forecasting director Monica Peart shares our adjusted numbers for Hulu viewership in the US and the reasons why we anticipate continued growth this year and next. Watch now.
Generations of Canadians have a ritualistic dedication to searching for deals across the border, hopping in cars for day trips for lower prices on most goods, especially alcohol and gasoline. It is relatively simple for a country where 90% of its population lives within 100 miles of the US border. With the advent of online shopping, the trend continues.
The "forgotten" Generation X makes and spends more than other generations, but they're also financially stressed. So, it's important for marketers to understand how Gen Xers are prioritizing their money and why.
In the first of two special episodes of “Behind the Numbers,” we look back at three key digital trends from earlier this year: Facebook ad revenues, digital disruption in retail and the surge of voice assistants.
Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its claim to all three coins of the digital realm: media, advertising and commerce.
Loyalty marketing goes beyond loyalty programs, but they are still an important part of the customer experience and a vital channel for keeping customers engaged and spending.
Mobile users worldwide downloaded a record 30.3 billion apps in Q2 2019, according to recent data from App Annie. The bulk of these downloads—22.5 billion—were from the Google Play Store, compared with 7.9 billion from the Apple App Store, and the gap between Google Play and the App Store continues to widen. Google Play downloads outpaced those on the App Store by 185% in Q2 2019, up from 170% in Q1.
eMarketer junior forecasting analyst Nazmul Islam explores our revised TV ad spending numbers in Canada, as well as our latest outlook on time spent. Watch now.
eMarketer principal analyst Debra Aho Williamson reviews Snapchat’s recent earnings. Also, vice president of content studio Paul Verna discusses the Brexit cloud looming over marketers, how local news has remained so trustworthy and increased ad spend on political videos.
Fewer internet users than expected are blocking ads across the US and Western Europe. For the second year in a row, we’ve downgraded our estimates of the ad blocking population in France, Germany, the UK and US, as well as our forecast for future growth.
As the January 1, 2020 deadline to comply with the California Consumer Privacy Act (CCPA) looms, marketers remain confused and concerned, particularly as amendments continue to mount. This month, government officials voted on seven new amendments covering everything from information collected for loyalty programs to consumer request disclosure methods.
eMarketer senior forecasting analyst Cindy Liu discusses our usage numbers for Instagram in Brazil and what’s driving its popularity. Watch now.
In the second of two special episodes of “Behind the Numbers,” we look back at two key digital trends from earlier this year: digital privacy concerns and the acceleration of cord-cutting.
eMarketer senior forecasting analyst Cindy Liu explores our usage numbers for Facebook in Canada and the age group helping to preserve the platform’s top position. Watch now.
eMarketer principal analyst Andrew Lipsman explains how Amazon Prime Day complements the company’s flywheel of commerce, digital content and advertising. He also reviews estimates of how much business Amazon did on Prime Day and examines the event’s ripple effect on other retailers.