TikTok Shop expands luxury resale offering to the UK: The platform partnered with established players in the secondhand space to deflect counterfeit concerns.
On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT steps into the physical world. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Posting a lower-than-expected loss in postpaid phone connections, Verizon had its best Q1 in years thanks to streaming partnerships and fixed wireless internet service.
The tech helps marketers and creators generate more relevant and diverse content, but it has to align with companywide strategies.
The card’s flexible payment options can help it gain traction, but it will have to overcome its limited rewards program
Delinquencies decreased from the previous quarter but are still well above 2023 levels
It’s pushing into a highly competitive space as other POS providers dive into the restaurant industry
nternet ad spending hit record of $225 billion last year: An IAB report found 7.3% growth buoyed by retail media, CTVs, and holiday ad spending.
Threads preps an advertising beta test: Meta plans to launch ads on its text-based platform in the second half of the year.
Marketers need a vertical video ad strategy for YouTube Shorts to reach the 164.5 million US viewers that will use the platform this year, per our forecast. Much of what works on TikTok will work on Shorts because the platforms are so similar. But because a lot of YouTube creators are used to longform, they may need some guidance. Here are some of YouTube’s own best practices for Shorts ads from its ABCDs of effective video ads guide.
Social commerce is trying to overcome trust issues: Seamless checkout options and impulse purchases drive sales despite product quality concerns.
It takes time to learn a new technology and sometimes, along the way, stumbles happen. As the role of AI in marketing grows, brands must be transparent about how, where, and when they are using the technology. Nearly half (49%) of CMOs in North America plan to focus more on using AI in strategy, creative, and content development for media use over the next 12 months, according to an August 2023 Dentsu survey conducted by B2B International. Here are three missteps brands have made with AI and content creation and what brands can learn from them.
Tesla recalls 3,878 Cybertrucks for defective accelerator pedals amid layoffs and sales slump, raising safety and leadership concerns.
Procter & Gamble delivers mixed results: The company no longer sees many consumers trade down to private labels, but it continues to struggle to win shoppers back.
The lipstick effect may not be fading after all: Despite Ulta’s slowdown warning, L’Oréal’s North American sales rose 12.3% in Q1, and Sephora’s business has been “pretty strong.”
CVS, Oak Street to embed retail pharmacy with primary care: Will the co-located retail health model run into the same problems as Walgreens/VillageMD?
Elevance Health forms a primary care JV: We explore why all industry stakeholders must be paying attention to healthcare “payviders.”
US physicians’ views on genAI are shifting: While doctors’ positive stance on genAI presents a massive opportunity for vendors and patients alike, their outlook comes with a catch—the tech has to be vetted. AI developers, take note.