Its impressive growth gives Shopify a volume and cross-sell boost
The card program can capitalize on growing interest in crypto ownership
Retailers cut 6,419 jobs in January: That’s up 20% YoY, with more to come as chains like Joann plan to close hundreds of stores.
With the humanoid robotics market projected to hit $38 billion by 2035, tech giants see a clear path to monetization—offering tangible use cases beyond the AI arms race.
Beauty brands and retailers target Gen Alpha spending as growth slows: Their beauty obsession makes them a natural focus, but companies have to tread carefully.
Unilever’s 30 largest brands grew 5.3% YoY in Q4: That significantly outpaced the company’s overall 4% growth rate, which was just shy of analysts’ expectations.
How RFK Jr.'s HHS Secretary confirmation could impact pharma: Brands and marketers may need to recalibrate strategies for vaccine messaging, GLP-1 medication access, and drug advertising.
CVS gives investors hope for a better 2025: The key to satisfying Wall Street is to stabilize Aetna. Here’s how CVS plans to make it happen.
Apple launches new health study: Its experience conducting health studies for product development positions the company well to roll out new health-tracking features and capabilities.
YouTube is the preferred platform for podcasts, and Netflix wants in: Marketers must recognize podcasts aren’t audio-only to effectively reach consumers.
The Trade Desk misses big in Q4: Results landed far below expectations, but a busy 2025 lies ahead.
Amazon expands Prime Video’s sports portfolio with NBA deal: The addition will boost its live sports offering and create new opportunities for advertisers to run cross-league campaigns.
BuzzFeed’s BF Island aims to redefine social media with AI-driven creativity. But in a market dominated by giants, will it be a fresh start or just another failed pivot?
More retailers open restaurants: Muji, Coach, and Louis Vuitton are among the companies relying on hospitality concepts to boost store visits and spending.
Over half (53%) of US business leaders at midsize companies identified the introduction of new products/services as their growth strategy through 2025, per a January report from J.P. Morgan.
Their ROOST initiative could pressure platforms to adopt stronger protections, reshaping digital safety and providing brand-safe environments for advertisers.
Over three-quarters (76%) of US adults have used generative AI (genAI) for communications or writing tasks at work, according to an October 2024 survey from Google and Ipsos.
List of potential TikTok buyers grows while ban looms: The platform is drawing interest from new parties who could keep the key marketing channel afloat for millions of US companies.
Even if TikTok goes away, short social video is here to stay. Consumption will move to other places, and advertisers need to be ready.
Gen Z consumers rely heavily on online reviews to make purchase decisions: They’re also more likely to trust reviews than older generations.