Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.
There are now more than 500,000 active influencers operating on Instagram alone, according to a study by InfluencerDB. That’s 39% of all Instagram accounts with more than 15,000 followers. And among this group of active Instagram influencers, 81% have followings between 15,000 and 100,000.
What happens when you add the letter 'E' to 5G, as AT&T is planning to do by changing the LTE symbol to 5GE?
In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.
In the latest episode of "Behind the Numbers," we look at password sharing among video streaming services. Who are the people most likely to mooch movies and how much is it costing platforms?
The New York Department of Financial Services has launched an investigation into Facebook’s reported collection of data from third-party apps. According to The Wall Street Journal, the social media platform has been using partnerships with third-party apps to collect personal information on both Facebook and non-Facebook users.
In the latest episode of "Behind the Numbers," we look at some of the products that debuted at Mobile World Congress this week. Is mobile really a "thing" anymore?
In the latest episode of "Behind the Numbers," we take a look at the Academy Awards show, which reversed a string of audience losses even as it jettisoned a traditional hosting role. Who was watching, why, and how does digital intersect with the Oscars?
We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.
Join us for an upcoming Meet the Analyst webinar, featuring eMarketer principal analyst Andrew Lipsman, as he discusses how these digital natives have become experts at developing innovative products, building culturally relevant brands, and hacking their way to growth.
Data science and analytics will be the technical skills most needed at ad agencies in the next two years, according to a poll by Marketing Land.
The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.
Following bankruptcies of other retail stalwarts from a bygone era like Sears, Toys "R" Us and Mattress Firm, Payless’ demise doesn’t come as a shock, yet it is another cautionary tale of a retailer that failed to evolve its brand.
Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices.
In the latest episode of "Behind the Numbers," we hear from eMarketer's digital video expert, Paul Verna, who recently interviewed industry experts and practitioners to find out what’s working in digital video advertising. He shares their wisdom of navigating the challenges of creating a successful video ad campaign.
“Try before you buy,” AR and an improved online experience will breathe new life into established ecommerce categories like apparel and accessories, furniture and home furnishings, and toys and hobbies by the end of our 2023 forecast period.
Food and beverage, personal care and auto parts products have traditionally lagged behind in ecommerce, but when you look more closely, it’s easy to see significant growth potential.
Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.
In 2019, 51.3% of US households will be Amazon Prime members, according to our latest forecast—that’s about 5.2 million more households than last year.