Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.
It may have started as a holiday manufactured by Amazon, but Prime Day has become one of the biggest shopping events of the year. Nearly every major online retailer—including Walmart, Target and eBay—now offers competing sales during the annual July shopping event. For many Prime Day shoppers, the search for the best deals online doesn’t end with Amazon.
Because shopping on smart speakers is gaining popularity faster than expected, we’ve raised our latest forecast for smart speaker use.
Brexit and its aftermath are very much top of mind for UK companies this year. Retail is feeling the uncertainty as consumers remain circumspect about their discretionary spending and retailers face increasingly tighter margins.
eMarketer vice president of content studio Paul Verna discusses YouTube’s changes to video suggestions. He also explores the popularity of hearables vs. smartwatches and asks: “When it the perfect time to send an email?”
eMarketer junior forecasting analyst Nazmul Islam shares our estimates on how logistics apps have become the biggest gainers in the US market. Watch now.
Time spent with digital media in Canada has surpassed that of traditional media for the first time, and digital ad spending has finally caught up with the changing way in which Canadians are consuming media.
Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app.
The global retail market will reach $25.038 trillion in 2019, an increase of 4.5% and a slight acceleration in growth vs. the prior year, per our estimates. At the same time, it represents a marked decline from the five years preceding that, when global retail sales grew at rates between 5.7% and 7.5% each year.
eMarketer principal analysts Nicole Perrin and Andrew Lipsman join host Marcus Johnson for our review of the most interesting stories this week, including figuring out the value of your data, paying for a premium email service and Instagram’s new Explore ads. We also discuss the cost of an ad-free internet, bring you the game of the week, useless dinner party data and more!
eMarketer junior forecasting analyst Nazmul Islam shares our numbers for smartphone news app usage by Americans, which we predict will rebound as the 2020 election gets underway. Watch now.
Millennials are increasingly skeptical of businesses' motives and impact on society, and companies need to take these attitudes seriously if they don’t want to miss out on the younger generations’ potential as consumers and employees, according to a new survey from consultancy Deloitte.
eMarketer forecasting analyst Eric Haggstrom explores how often people in the US use voice assistants and the tasks driving this adoption. Watch now.
As businesses work to localize their marketing strategies, advances in artificial intelligence (AI) and machine translation (MT) are making it easier to customize content for multinational audiences. As a result, the language services industry—which specializes in translation and localization—is experiencing a huge digital transformation, leaving translators and other language experts increasingly anxious about the future of their profession.
eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna chat about Americans’ ever-changing media consumption habits. They also dissect planned spend on July Fourth, Gen Z’s selective social network use and a Wikipedia founder’s call for a social media strike.
eMarketer principal analyst Debra Aho Williamson discusses Instagram’s evolution by analyzing some of the most important emerging trends. She also weighs in on why people follow or unfollow brands, the “like” feature and TikTok’s interest-based ad targeting.
The retail ecommerce ecosystem in China is extremely diverse. While Alibaba and JD.com are the clear sales leaders, a handful of other players are holding their own, sometimes by carving out a niche market, be it Suning in consumer electronics or Mogujie in women’s apparel.
Americans are poised to spend $586.92 billion in retail ecommerce in 2019, with a year-over-year growth rate of 14.0%.
eMarketer senior director of forecasting Monica Peart and vice president of content studio Paul Verna discuss how much money is spent on political ads. They also talk about Twitter’s new “in the public interest rules, Apple Music’s milestone, and which is cooler: Tetris Royale? Or being able to know how crowded your commute is?
eMarketer junior forecasting analyst Nazmul Islam breaks down our numbers for Germany's top two industry ad spend players—both of which have a combined spend of about 37% of the market. Watch now.