Amazon’s new Retail Ad Service, announced last week, is certainly the biggest retail media news of the year so far. In offering its ad-tech to power other retailers' media networks (RMNs), Amazon could disrupt how retail media operates for retailers, advertisers, vendors, and consumers alike.
Prominent retailers generated better-than-expected holiday results: While Abercrombie, Lululemon, and Nordstrom raised their Q4 outlooks, Macy’s and Kohl’s continued to face challenges.
Wayfair pivots from Germany to focus on physical retail: The country’s challenging economic climate is one reason the retailer is reallocating resources to areas with better long-term potential.
T-Mobile sees a $600 million opportunity in Digital OOH: The mobile provider will acquire Vistar Media in a deal hinting at the format’s future.
Among an industry-diverse group of winning platforms, Netflix will emerge with the fastest digital ad revenue growth this year.
Charlotte Tilbury takes aim at dupe culture: The brand’s latest campaign encourages shoppers to buy the real thing, even as retailers and manufacturers double down on cheaper alternatives.
Prime Video may take a stab at streaming news: A successful election night broadcast has the streamer exploring options.
Biden’s proposal to restrict AI chip exports to 120 countries faces backlash from Nvidia, which says the policy risks stifling innovation and harming economic growth.
“Daily Listen” creates bite-size AI-generated podcasts from user history but could generate biased summaries and cut into publishers’ revenues.
Meta, Amazon join list of companies ditching DEI efforts: Evidence shows consumers reward commitment to social causes, but companies are making political calculations.
Skechers, Anta join the parade of sneaker brands capitalizing on Nike’s missteps: Both companies are thriving thanks to a focus on underserved markets and big-name partnerships
As Microsoft increases 365 prices in six countries, limited Copilot value and opaque pricing strategies could trigger antitrust concerns and drive users to cheaper tools.
OpenAI’s new “traits” feature lets users personalize tone, blending professionalism with individuality. But it risks uncanny impressions for some consumers.
69.0% of US baby boomers are willing to wait for a worker to unlock a product when they see it in the store, according to Numerator. That figure is much lower for millennials (56.5%) and Gen Zers (57.2%).
On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.
Between navigating a TikTok ban that s been looming since 2020 and the unreliable nature of social media algorithms, brands and creators in influencer marketing are accustomed to diversification.
Brands can’t run ads within DMs, but they’re getting close, and TikTok is experimenting with conversational ads.
Advertiser frustration with the lack of standardization is not improving
We examine why this likely doesn’t mean banks are losing customers to their digital competitors.