Apple TV+ leads in content quality but lags in library size: A study demonstrates its high ratings—but small catalogselection hampers market growth.
OpenAI in the spotlight again over questions about internal stability: It fired two AI researchers over alleged data leaks. The incident suggests that previous chaos isn’t over.
OpenTable aims to ensure the credibility of its review program: The restaurant reservation platform will begin showing members’ profile pictures and first names in reviews.
TelevisaUnivision wants vertical video ads on TVs: A new ad format lets brands reuse social ads on the big screen.
YouTube gives influencers more access to affiliates: A new hub will let creators and brands connect more easily as the platform delves further into ecommerce.
On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.
Nearly half of retail CFOs plan to leverage automation and AI to optimize costs in 2024. Online resale may have the most to gain in the short term, thanks to the opportunity to address key operational challenges and customer pain points involved with selling secondhand goods online.
AI agents are coming—“It’s not years. It’s months,” said Adam Buhler, senior vice president of creative technology at Digitas.
CEO Andy Jassy aims to make AWS the primary cloud platform for generative AI. Competition in the cloud space is increasingly dependent on future AI adoption.
AI influencers on TikTok could streamline ads but threaten real creator incomes: Balancing innovation and authenticity could prove challenging.
Retailers struggle to combat fraud: More than half are seeing an uptick, while ecommerce merchants are particularly hard-hit. Retailers struggle to combat fraud: More than half are seeing an uptick, while ecommerce merchants are particularly hard-hit.
Post-pandemic, China’s economy, including its retail sector, faces a pivotal moment. On one hand, all travel restrictions have been removed. But on the other, consumption has been dragged down by a deflated property sector and high youth unemployment, among other difficulties. For brands and retailers, the conundrum has created nearly unprecedented challenges to growth.
Consumers haven’t quenched their thirst for Modelo Especial and Pacifico: Strong demand for Constellation Brands’ beer labels in Q1 helped it overcome its struggling wine and spirits businesses.
Consumers worldwide prefer searching for select non-food retail products online than in-store, according to November 2023 data from Auctane and Retail Economics.
How are healthcare orgs advancing on health equity? They’re making progress, but health disparities are still far too prevalent in the US. We explore what needs to improve.
Medical claim denials are spiking: Provider-payer battles over denied claims result in a lot of wasted money. It may get uglier in 2024, particularly in the Medicare Advantage market.
80% of docs lost revenues from Change Healthcare cyberattack: Meanwhile, strong cybersecurity has generated 4X financial performance for some organizations. We detail how protecting against cyberattacks can drive financial returns.
Can Roblox make ads a staple of nonmobile gaming? The company has partnered with PubMatic to launch a bidding exchange for ads in a major shift for the industry.
Choice is spurring innovation in AI and privacy. Users can now pick from more diverse, multifunctional options, challenging default browsers like Chrome and Safari.
Since its launch in September 2023, over 11% of US households have purchased items via TikTok Shop, according to data from a recent Earnest Analytics’ report, which analyzed credit card transaction data to learn more about TikTok Shop users.