Customer data collection, the dawn of retail media, and AI-assisted shopping has upended a retail industry already in the midst of a big-box transformation at the tail end of the 20th century. And then there is one of the biggest elephants in the room: Amazon. Here are some of the most impactful changes that marketing leaders have seen over the last 25 years.
Getty-Shutterstock merger reshapes stock media: Combined strengths in AI, search, and vast content libraries position the new entity for long-term industry dominance.
By mirroring real-world systems in real time, digital twins enable sophisticated simulations of consumer behavior, marketing channels, and organizational processes.
Trump’s tariff threats create stress and uncertainty: “Nothing is off the table” when it comes to the shape, structure, or form of tariffs, which makes planning for them difficult.
WPP’s RTO mandate could spill over to other agencies: Its four-day requirement is upsetting employees hired during an era of remote work.
Whatnot raises $265M amid TikTok ban fears: ByteDance pushes Lemon8, but the US-based livestream shipping platform gains investor confidence and market traction.
Will Meta’s moderation pivot hurt brand safety? Possibly, but other safety features and the company’s enormous reach means brands won’t stop spending.
QSRs resume the value wars in 2025: McDonald’s, Taco Bell, and Wendy’s are among the many fast-food chains leaning on deals to drive traffic.
Albertsons looks ahead: With the proposed Kroger merger in the rearview mirror, the grocer raised its annual profit forecast and mapped out its growth plans.
Instacart announces slew of partnerships to combat slowing growth: The delivery platform is adding new retail partners and expanding its ad reach.
Project Digits hints at Nvidia’s ambitions in PCs and smartphones. Partnering with MediaTek positions it to disrupt Intel and Apple while broadening AI’s market reach
Peacock unveils live advertising features at CES: A busy calendar in 2026 has the company fleshing out its ad capabilities.
In 2025, digital advertising will be shaped by connected (CTV) consolidation, stricter data privacy measures, and AI-driven marketing. CTV growth may spark mergers, while privacy regulations push brands to rely on first-party data. AI will continue to enhance campaign performance and creativity, transforming how marketers engage audiences.
Don’t count Roku out: The CTV provider hit 90 million US households, cementing its leadership even as the sector undergoes major consolidation.
On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch.
Microsoft committed $3 billion to India and struck key partnerships to strengthen its AI footprint and compete in the region with Google, Amazon, and Nvidia.
PayPal is the most popular mobile payment app that US adults typically use, with over twice as many users as the next most popular choice, Venmo, according to November 2024 data from YouGov.
In 2025, retailers will redefine value by blending discounts with innovation, empathy, and personalization. Brands will prioritize authentic connections, engaging audiences through in-person experiences, and highly targeted campaigns powered by advanced technologies like AI. Let’s look at three key marketing themes industry experts believe will shape 2025.
Reddit launches AMA Ads and Pro Trends: New tools enable branded Q&As, real-time insights, and improved brand safety for advertisers.
In the last 12 months cookies got a stay of execution, TikTok did not (yet), AI exploded, and viral content cluttered our feeds. So much happened in marketing in 2024, it can be difficult to cut through the noise and take stock of what to focus on in 2025.