77% of executives expect AI to drive innovation but may lack the infrastructure and training needed to capitalize on AI’s potential.
As cookies face an uncertain future, marketing leaders have shifted away from creating data-gathering strategies and are exploring how to better utilize the data they have. In February 2022, 58.3% of CMOs said their company had created a stronger data strategy to capture better information, compared with 41.9% who said the same in September 2024. In addition, fewer CMOs are offering customers incentives to provide access to their data (down more than 8 percentage points).
3 2024 retail misconceptions: Retail media, QR codes, and microcommunities Brands and retailers got a lot right in 2024. Commerce media expanded further into non-retail channels like payments and travel. Brands found their own voices on TikTok. And in-person events helped drive traffic to stores. But the year also came with a number of lessons for retail. Here are three misconceptions retail experts noticed in 2024, and how brands can get them right in the 12 months ahead.
Every platform is preparing for a TikTok ban. Every social app is now a short-video platform. Some are also combining short, long, and live video into one TikTok-like feed.
Wells Fargo uses free cooking demos to build relationships with Latinos: After hosting its first cooking demonstration and financial literacy course in East Harlem, NY, the bank plans more.
Accused of recording private chats for targeted ads, Apple denies wrongdoing but risks tarnishing its privacy-first image.
Sezzle faces an uphill battle competing against larger players like Affirm and Klarna
Amazon isn’t taking Temu’s attempt to lure its sellers lightly: The retailer is offering China-based merchants incentives to drop Temu listings, an approach that led Anker to pull its products.
The tie-up will bring the BNPL provider to a bevy of merchants’ checkout pages—whether they like it or not
Credit card issuers can steal share from debit cards by expanding grocery-focused rewards and promoting budgeting tools
Later acquires Mavely for $250 million: The deal integrates influencer monetization tools, enhancing measurable ROI and full-funnel marketing capabilities.
We examine what this means for the industry and their competitors.
The auto industry ended 2024 on a high: Sales accelerated in Q4 as consumers rushed to take advantage of EV tax credits and avoid tariffs.
Vehicles rented via the app were used in New Year’s attacks, exposing flaws in its risk-scoring algorithm and challenging tech’s reliance on automated safety measures.
Washington will have an outsized influence on what consumers eat this year: A new surgeon general’s warning, growing trade wars, and a crackdown on processed food could shift consumption patterns.
China takes baby steps to address its consumption problem: Beijing will expand its trade-in program to include consumer electronics as it avoids committing to comprehensive stimulus measures.
Americans blame health insurers for UHC CEO assassination: Now more than ever, healthcare marketers, PR professionals, and industry leaders need to be transparent about why healthcare costs are so high, while offering realistic solutions to drive change.
Some health systems expand local pharmacy services: But it’s not enough to fill gaps created by thousands of drugstore closings. We expect more consumers to explore alternative pharmacy offerings in 2025.